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How To Write an Effective SEO Content Brief

ContentWriters

Content types suited to SEO content briefs include: Blog posts Product pages Landing pages Articles Guides White papers eBooks An SEO content brief can be particularly valuable when focused on achieving specific content marketing goals like fueling lead generation, sales growth, and ROI through organic search. Target audience.

SEO 98
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7 Out-of-the-Box Ideas for Marketing

Brafton

You can accompany all the standard types of content — blog posts, white papers, short video, social media marketing posts, email marketing — with new and novel offerings. In a field based on winning attention to build brand awareness, that’s an enormous leg-up.

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B2B Marketing: A Basic Guide (& Strategies) for Small Businesses

Smart Blogger

Refine and Position Your Brand Once you have a good sense of your competition, it’s time to fine-tune your own B2B brand by creating a brand book (aka brand guide). Your brand book sets the parameters for your brand awareness and marketing efforts, so spend some quality time on it.

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How to write email sequences that convert like crazy

Credible Content

Ideally, the emails belonging to a particular sequence are triggered automatically when someone signs up for your service, makes a purchase on your website, or downloads an e-book or case study or a white paper after submitting their email ID. They have received a case study from you or a white paper.

Writing 130
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SEO for Manufacturers: Everything You Need To Know

BKA Content

Other good blogging topics include: Industry insights Purchasing guides Case studies Instructional posts and videos White papers If you aren’t sure what to write about, research what your competition is doing. Consider writing eBooks to provide more in-depth coverage of these topics. This will help drive traffic to your site.

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What is B2B Copywriting? B2C Vs. B2B Copywriting

Article Writing

The second purpose of B2C copywriting is to build brand awareness. In today’s competitive marketplace, it’s not enough to just sell products or services—you need to make sure that people remember your brand when they’re ready to make a purchase. B2C Copywriting Strategy.

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Marketing Funnel: What They Are, Why They Matter, and How to Create One

Neil Patel

They want to cast a larger net by advertising to new audiences, increasing their brand awareness, or adding inbound marketing to drive more people to their site, thus widening their funnel. That might be a PPC ad, content marketing campaign , white paper download, video ad, social media ad, or even an IRL ad.

Marketing 145