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Is SEO Worth It for Your Business?

BKA Content

That’s not to discount optimization — it’s incredibly useful for the following: Boosting website traffic Increasing brand awareness Improving user experience First and foremost, SEO makes your website easier for internet users to find. In fact, some tactics (such as keyword stuffing) may drop your rank.

SEO 83
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Zero-Click Search: Should SEOs Work With It or Against It?

The Hoth

Things like voice-powered search, brand-new SERP features, and generative AI have increased the number of zero-click searches by a significant margin. It has to do with a concept called ‘page real estate.’ As an example, here’s what Google looks like whenever we enter the keyword ‘SEO.’ How Do Zero-Click Searches Hurt SEO?

IT 59
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Evolution of the Search Landscape and Future Search Trends

Neil Patel

Once customer meets brand, it’s like connecting with an old friend on Facebook. The world of search has evolved from simple keyword queries to a complex, data-driven ecosystem that is constantly changing. Keyword universe: Number of keywords and key phrases included in a site’s SEO strategy. I hardly do. Think about it.

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How Do Blogs Help SEO: Making the Most Out of Your Website Content

BKA Content

Focus on Google’s E-A-T concept, which stands for expertise, authoritativeness, and trustworthiness. SEO Blogs Create Brand Awareness Posting new and original content on an ongoing basis sets you apart from your competitors. This allows your page to be retrieved when people search for keywords related to your content.

Website 88
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How to Turn One-Time Clients into Retainer Clients: Building Long-Term Freelancing Relationships

Freelance Magic

I carry out keyword research using Ahrefs and put together a basic calendar for 3-6 months’ worth of content. Not only does this provide added value, but it also helps me understand their brand goals and ensures I have future work (because of course I’m the best person to write the content I came up with the ideas for!).

Freelance 130
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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Awareness In the first stage of the marketing funnel, awareness stands as the cornerstone.

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What is Evergreen Content and How to Use it to Build Your Brand

Express Writers

It’s proven to be a tried-and-true way to build brand awareness, generate traffic, and establish thought leadership. 10% even said it generates the highest return on investment for their brand. Plus, you’ll discover some helpful tips for creating evergreen content to build your brand effectively. And what it isn’t.

Brand 70