Contently

DECEMBER 13, 2022

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. The content you produce can look different in B2B versus B2C. Not every piece of content is meant to drive a sale or even generate a lead.

Storytelling 126

Storytelling Engagement Landing Page Long Form Content 126

Contently

FEBRUARY 22, 2023

Video is now the main way people consume content online. Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI.

Marketing 132

Marketing Content Entertainment Social Media 132

Neil Patel

AUGUST 19, 2021

Brand awareness: Almost 92 percent of people use Google to answer their most pressing questions. By investing in SEO and getting your CPA business on the first page of search results, you can grow your brand awareness without a huge paid ad budget. 6 Marketing Tips for CPAs. ” It’s a must.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

BKA Content

AUGUST 25, 2023

SEO campaigns generate high-value leads and conversions at a lower cost than traditional advertising. These campaigns also expand your customer base by establishing your brand as a thought leader in your industry. This not only generates B2B leads but drives up end-user demand, which in turn increases B2B demand.

Manufacturing 78

Manufacturing SEO Search Engine Optimization Social Media 78

BKA Content

NOVEMBER 13, 2023

However, optimizing your franchise SEO while adhering to corporate branding guidelines has unique challenges. Why Franchise SEO Is Important When you own or manage a franchise, it’s crucial to ensure your business stands out in a highly competitive market. On average, 53.3% of all traffic to a site originates from organic search.

SEO 89

SEO Social Media Search Engine Optimization Keywords 89

Contently

NOVEMBER 29, 2023

Add to that all the content created across other platforms, and you’ve got a world saturated with content. Helping your brand stand out requires not just creativity but also strategic alignment. The disconnect can result in content that drifts aimlessly, failing to hit the mark regarding engagement and conversion.

Utilities 52

Utilities Content Search Engine Optimization Architecture 52

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Use it as your base to speed up the process, and then add in the brand voice during editing. I hardly do.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Income Diary

MARCH 19, 2024

Another strategy for expanding your reach is to embrace influencer marketing and social listening. Influencers can introduce your brand to a wider audience, while social listening helps you understand and engage with potential customers discussing topics relevant to your business.

Promotion 105

Promotion Website Social Media Advertising 105

Neil Patel

JULY 28, 2021

Step #1: Define Your Goals for Your Content Strategy. Great content is created for a specific purpose , and this purpose needs to be clearly defined. Ask yourself if you are creating content to boost brand awareness, generate leads, convert users, attract past customers, improve search ranking results, or something else altogether.

IT 141

IT Content Social Media Brand Awareness 141

iWriter

DECEMBER 11, 2021

Here is where content syndication comes in. What is Content Syndication? Content syndication is republishing and repurposing content with a third-party website. This strategy exposes a brand to a broader audience while also promoting the third-party website. Builds Brand Awareness.

Brand Awareness 52

Brand Awareness Content Content Creator Utilities 52

Bramework

AUGUST 3, 2022

Having an editorial content strategy is key for the growth of your blog, website or brand this year. It’s important that your content be researched so that it fits your brand and your audience naturally. The definition of a content strategy is the planning, creation, delivery, and management of all content.

Editorial 52

Editorial IT Brand Awareness Content 52

Neil Patel

AUGUST 31, 2021

Steer clear of declining topics in your upcoming content and lead generation to avoid being out of date or yelling into the wind. It’s great to know what everyone in the world is talking about, but if you have a locally-based or locally-driven brand, you need to know how people are feeling in your particular area.

Marketing 137

Marketing Social Media Lead Generation Concept 137

The Hoth

NOVEMBER 15, 2022

Don’t forget to include the wages you pay any freelance writers, developers, or graphic designers for your content marketing efforts. . Lead generation businesses, for example, often have a hard time nailing down their traffic conversions, as they aren’t so black and white. Freelancers. Organic impressions .

SEO 105

SEO IT Search Engine Optimization Brand Awareness 105

Neil Patel

APRIL 2, 2021

It helps you create more thoughtful and cohesive marketing outreach to improve people’s experience when interacting with your company. Demand Generation vs. Lead Generation. Demand generation and lead generation aren’t quite the same, so let’s look at each one to get an idea of where they overlap and where they differ.

Lead Generation 118

Lead Generation Sales Advertising Management 118

BKA Content

OCTOBER 10, 2022

The recessions of 1974-75 and 1981-82 showed companies that invested in advertising experienced more growth than those that shrunk or eliminated their marketing budgets. In 2008, companies that maintained or increased marketing budgets experienced three and a half times more brand visibility than competitors that didn’t.

Digital Media 52

Digital Media Government Advertising Social Media 52

Bramework

AUGUST 20, 2023

Because if you can make money blogging , your content marketing can not only increase your potential leads, but also your monthly income. 3 – Email Marketing You might be thinking, “Wait, how does email marketing help me make money blogging?” ” Email marketing has a LOT to do with your blog.

Blog 98

Blog Blogging Freelance Brand Awareness 98

Bramework

JULY 6, 2022

It may be time to reach out for a little help with content when the time is right. . It’s important to find the right person to express your brand, vision and mission through your blog. . I’m going to help you find quality freelance content writers for your blog. Our purpose is to help brands grow through content.

Blog Writer 52

Blog Writer Writer Landing Page Content Writer 52

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital Marketing Services. Clients of NP Digital.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Bramework

JANUARY 7, 2023

Using creative, strong writing skills and knowledge of SEO, content writers will provide an essential service in your marketing strategy. They will also craft copy that fits your brand’s voice and targeted audience. Especially written work that’s within the branding guidelines of your business.

Content Writer 98

Content Writer Writer Website Script 98

Neil Patel

FEBRUARY 2, 2021

For some of you, Quora might be your next best lead-generation hack. Quora’s individuality is what makes it so effective for lead generation. For lead generation, you’ll play the part of the expert more than the asker. And checking this dashboard regularly is critical to your Quora lead-generation strategy.

Marketing 94

Marketing Lead Generation Social Media Communication 94

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 126

Content Marketing Marketing Social Media Search Engine Optimization 126

ContentWriters

DECEMBER 6, 2023

For B2B marketers, the roadmap to content success isn’t always straightforward. Therefore, establishing a cohesive B2B content marketing strategy is crucial for driving results. Let’s dive into the key elements of a successful content marketing strategy.

Content Marketing 64

Content Marketing Marketing Content Brand Awareness 64

Neil Patel

JANUARY 20, 2021

Reason 1: Nurture More Leads and Organic Conversions. Many people use social media solely for brand awareness. Lead generation is one of the missed opportunities. It also happens to be the linchpin of any successful marketing campaign. It’s a social platform and your brand needs to have a human touch.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Content Hacker

OCTOBER 26, 2023

You could have used the perfect sales pitch but you’re left wondering why no one cares… Marketers make this mistake all the time and if you keep it up you’re going to make yourself (and your prospects) sick and tired of it. Marketing” is helping people buy from you. Ever heard of a marketing “funnel”? Read that again.

Content Marketing 52

Content Marketing Marketing Content Search Engine Optimization 52

Shorthand Content Marketing

JANUARY 5, 2023

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 98

Content Marketing IT Search Engine Optimization Marketing 98

ProBlogger

JANUARY 30, 2013

But when was the last time you heard that about a content marketing strategy? An effective content strategy can cost as little as the time it takes to create. Knowing where you want to be should be the first step in your journey with content marketing. What kind of content could achieve this?

Brand Awareness 40

Brand Awareness Content Landing Page Lead Generation 40

Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content?

Content Marketing 111

Content Marketing Marketing Content Brand Awareness 111

Shorthand Content Marketing

MAY 8, 2022

Content marketing is far from a new strategy. In 1732, Benjamin Franklin used an ingenious form of content marketing to promote his printing business. Content Marketing Must Create Engagement. Even in 2021, this is the exact job that content marketing specialists are hired to do.

Content Marketing 52

Content Marketing Marketing Content Entertainment 52

Buffer

NOVEMBER 8, 2023

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Content Hacker

MARCH 2, 2023

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content.

Content Marketing 105

Content Marketing Marketing Content Creation Content 105

Express Writers

FEBRUARY 20, 2024

You can’t go anywhere without coming across content. Content is everywhere, from the emails your favorite brand sends to that meme your dentist posted on social media. However, budgeting to create all that content is another beast you might not be ready to tackle. We have some good news for you.

Content 78

Content Writing Search Engine Optimization Freelance 78

Content Marketing Institute

JANUARY 17, 2019

Involving employees in the company’s content marketing strategy isn’t a new idea. Employees already are asked to share content on their social channels. C-suite and subject matter experts often collaborate on thought leadership content. HANDPICKED RELATED CONTENT: Don’t Forget the Leadership in Thought Leadership.

Content Marketing 87

Content Marketing Recruitment Marketing Content 87

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. You want quality leads within your ideal customer profile (ICP) that are ready to talk to sales. When you work with your content team, you want to align your team goals across functions.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Moz

APRIL 3, 2019

This post will help you zero in on what distribution channels make the most sense for your goals, and how to create content that will perform well in them. Content goal: Brand awareness. From Flipboard to Google News, major news outlets are always looking for money and finance-related content. Syndication.

Brand 68

Brand Government Finance Brand Awareness 68

Content Marketing Institute

FEBRUARY 6, 2018

No matter how far you’ve come in your content marketing career – and how much you continue to progress – there are always a few things you wish you were better at, understood more deeply, or had known about earlier. Yep, I relied on content marketing to strengthen my ability to be a content marketer.).

Content Marketing 109

Content Marketing Marketing Content Brand Awareness 109