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How to Humanize PPC Ads

Neil Patel

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. Aside from those I’ve already listed, there are a few other essential reasons to humanize your PPC ads and your brand in general. Humanizing your brand can give you a competitive edge and improve customer retention.

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The Copywriter’s Journey: Charting a Successful Copywriting Career Path

Copywriter Collective

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. They must also have a creative streak to churn out a good copy. They must, for instance, know how best to communicate with their target audiences. But not just any words.

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People Round-Up, Mid-August 2023

Publishing Trends

David Adams has been appointed reviews director. Current director for columns and special projects Rachel Deahl has been named director of branded content. At Doubleday , Director of interior design Maria Carella will retire. Bill Smith now has an expanded role as director of marketing and sales.

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People Round-Up, Mid-November 2022

Publishing Trends

At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. Francesca Oddo-Budinoff joins as Director, Marketing Strategy she was previously Senior Global Marketing Manager at Edelman. Erin Fitzsimmons joins Sourcebooks as Senior Art Director for Fiction.

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10 Best LinkedIn Profile Tips to Amplify Your Presence in 2023

Smart Blogger

The headline is more than just a statement; it’s your opportunity to quickly communicate your professional identity and peak interest. Optimize Your LinkedIn URL Your LinkedIn URL might seem like a minor detail, but it’s a powerful personal branding tool that can enhance your professional image and online visibility.

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People Round Up, Early March, 2024

Publishing Trends

And Felicia Quon , previously VP of marketing and communications at Simon & Schuster Canada , has joined Page Two as sales director. Sally Poulson will lead both imprints, Priddy Books and Neon Squid as managing director. Peachtree Publishing Company has promoted Karen Walsh to VP of of consumer and brand marketing.

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People Round-Up, Mid November 2023

Publishing Trends

Oliver Munday has returned to Doubleday , from Knopf , as creative director. Kelly Blair has been named senior art director for the Knopf Cooks line. The company will also be changing its name back to “Business Insider” as they look to improve the brand positioning of the business and tech news publication.