Grammarly

JANUARY 22, 2024

A brand is more than just one thing. Brand identity encompasses everything from the name and logo to the voice and tone of business communications to experiential details, like the tip jar by the cash register. Research confirms that quality, consistent communication retains customers and impacts the brand experience.

Brand 102

Brand Communication Brand Awareness Social Media 102

Grammarly

APRIL 10, 2024

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

Brand 89

Brand Storytelling Creativity Text 89

Grammarly

FEBRUARY 21, 2024

This year promises to bring transformational benefits in the ways we communicate and the ways we work—for those who seize the opportunity. When we released our first State of Business Communication report in 2022, we found that miscommunication in the workplace costs US businesses an estimated $1.2 trillion every year.

Communication 86

Communication Collaboration Education Creativity 86

Credible Content

JUNE 9, 2023

The importance of content writing in brand positioning. When it comes to building a strong brand and brand positioning, content writing plays a crucial role. By crafting compelling stories and messages, you can effectively communicate your brand’s unique value proposition and position it in the minds of your customers.

Brand 130

Brand Writing Content Collaboration 130

Neil Patel

OCTOBER 5, 2020

For better or worse, technology affects communication because it is a part of our everyday lives. From a business perspective, you could argue that technology communication is beneficial. From a business perspective, you could argue that technology communication is beneficial. How Has Technology Affected Communication?

Communication 145

Communication Social Media Utilities Entertainment 145

Grammarly

MARCH 9, 2023

With GrammarlyGO, we’ll be changing the way people and businesses communicate and get work done by accelerating productivity where writing happens. Effective communication is transformative. And when done right, communication empowers businesses to operate efficiently and achieve ambitious goals. What is GrammarlyGO?

Communication 107

Communication Education Writing Style Concept 107

Grammarly

JANUARY 30, 2023

During a recent Grammarly-hosted webinar , guest speaker Marci Maddox, research vice president of digital experience strategies at IDC, joined Amit Sivan, head of product at Grammarly Business, to discuss a recent IDC study which underscores the importance of communication in a hybrid workplace to drive productivity and profitability.

Digital Communication 74

Digital Communication Communication Collaboration Persuasion 74

Grammarly

MARCH 15, 2023

When teams struggle to communicate well internally, customers feel the effects. New data from the Grammarly Business 2023 State of Business Communication report with The Harris Poll shows that effective communication between employees is foundational for customer experience. hours among all knowledge workers.

Communication 78

Communication Text Brand Writing 78

ContentWriters

MAY 29, 2024

Brand voice is the unique personality and tone you use to communicate with your customers. It’s what makes your brand feel familiar to customers and distinct from your competitors. Here are three essential benefits of maintaining a consistent brand voice.

Content Creation 59

Content Creation Brand Brand Awareness Content 59

Grammarly

JANUARY 13, 2023

Effective and consistent communication will be pivotal in this environment to ensure continuity and productivity and instill confidence among employees. Effective communication is a gaping opportunity to boost hybrid productivity . Scaling quality communication will be a competitive differentiator . The path ahead.

Communication 83

Communication Collaboration Engagement Brand 83

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 134

Brand Social Media Entertainment Food 134

Caroline Gibson

NOVEMBER 5, 2021

CG: You began your career at Coca Cola then moved into advertising as a brand strategist. How has our understanding of the word ‘creativity’ changed in the communications industry over the last 30 years ? He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. P.S. Follow on Twitter.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Credible Content

JUNE 2, 2023

20 benefits of publishing a blog post every day. Blogging has become an integral part of online communication and content creation. Main points covered in this blog post: Daily blog posts signal to search engines that your website is active and regularly updated. Faster indexing by Google due to regular updates.

Publisher 130

Publisher Publishing Publishing Blog Post 130

Grammarly

FEBRUARY 15, 2023

    At Grammarly, our vision is to improve lives by improving communication. Every team at Grammarly including finance, marketing, sales, engineering, and customer support strives to deliver on this vision and uses our own product to improve their communication.

Communication 74

Communication Finance Sales Engineering 74

Freelance Union

APRIL 6, 2023

Creating an impactful brand boils down to aligning a lot of self-reflection with 6 key elements of your brand messaging strategy. Because when you invest your time, energy, and intention into your brand messaging strategy , something special happens. Brand Messaging Basics First and foremost: what is brand messaging?

Brand 95

Brand Script Social Media Content Creation 95

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 95

Brand Content Creation Communication Social Media 95

The Creative Penn

FEBRUARY 5, 2024

Isabelle Knight talks about the importance of author brand in an age of limitless content, and gives tips on how to discover yours. Show Notes Brand and it's importance in the age of AI Is human connection more important than content? So you mentioned the word “brand” there. Tell us— What is a brand?

Brand 98

Brand Social Media Publisher Publishing 98

Buffer

DECEMBER 5, 2023

Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog.   Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content strategy. This was everywhere, from our emails to our LinkedIn accounts. 

Post 115

Post Editorial Proofreader Communication 115

Grammarly

MARCH 2, 2023

Grammarly Business’ sales team naturally faces scrutiny when it comes to delivering polished and mistake-free communication to prospects who are evaluating Grammarly Business for their own organizations. To discover how your sales team can benefit from Grammarly Business features, sign up for a free trial below.

Communication 70

Communication Sales IT Brand 70

Neil Patel

AUGUST 17, 2021

Brand awareness refers to how memorable your brand or company is to your target consumers. It’s how easily people recognize your brand when, for example, they hear your company name or see your logo. How do you build brand awareness, especially if you’re a new company? What Are Brand Awareness Campaigns?

Brand Awareness 145

Brand Awareness Brand Social Media Persuasion 145

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 80

Brand Communication Construction Brand Awareness 80

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 94

Brand Social Media Digital Marketing Persuasion 94

Freelance Writing Jobs

JUNE 11, 2023

Communicating effectively with clients, akin to fine-tuning an art, requires tact, understanding, and a dose of assertiveness. However, a freelancer contract, while significantly valuable, is just one piece of the vast puzzle of client communication. Read between the lines Client communication is often shrouded in subtleties.

Communication 64

Communication Freelance Construction Prose 64

Grammarly

DECEMBER 12, 2022

Consumers will set a high bar for brands before they decide to buy. This makes quality brand experiences and tone critical for 2023. The value of authentic brand experiences. Brands that authentically connect with customers via consistent, quality messages and emotional intelligence will lead the pack.

Brand 87

Brand Communication Social Media Management 87

ContentWriters

MARCH 15, 2023

A content style guide can help your business create consistent and on-brand messaging across all channels and platforms, no matter who creates the content. This blog post discusses what a content style guide is, why having one is essential, and the elements to include in your guide.

Brand 98

Brand Editorial Content Writing Style 98

Express Writers

DECEMBER 20, 2022

Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, social media posts, infographics, etc.)

Content Marketing 84

Content Marketing Brand Marketing Content 84

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? Blog posts .

Brand 105

Brand Education Digital Marketing Freelance 105

Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

Brand 144

Brand Storytelling Construction Communication 144

Ashleyn Writes

OCTOBER 18, 2021

You know that the goal of your website copy your brand messaging and all of the marketing you’re putting out there is to eliminate any confusion or sticking points and help your customers and your clients understand that you are the one they should wanna work with. So, there’s that element in correlation to both sides as well.

Audience 130

Audience Brand Copywriter Copywriting 130

Neil Patel

JANUARY 14, 2021

When you hear the phrase corporate branding, you might think of industry titans—car companies, ubiquitous hotel chains, and fast food arches. Despite this association, corporate branding applies to businesses of all sizes, not just the giants with unlimited marketing budgets. What Is Corporate Branding and Why Is It Important?

Sales 130

Sales Brand Social Media Advertising 130

Neil Patel

JANUARY 28, 2021

With gifs, brands can entertain and engage their target audiences in a way plain text or static images just can’t. In this article, I’ll show you how you can find and use gifs throughout your marketing plan to increase engagement, make your brand relatable, and entertain your audience. How ow does this relate to marketing?

Promotion 133

Promotion Brand Entertainment Social Media 133

Content Workshop

SEPTEMBER 14, 2023

In the dynamic world of modern marketing, where personalized communication is the key to capturing your audience’s attention, crafting a message map has become a powerful tool for anchoring brand identity and brand messaging.

Brand 52

Brand Communication Audience Marketing 52

Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. I don’t often hire writers, but when I do, I am surprised at how often they make excuses and don’t give me the finished blog post on time. This is what Kelly Dunning proposes.

Freelance 246

Freelance Writer Communication Copywriter 246

Grammarly

FEBRUARY 16, 2023

    Grammarly’s marketing team uses Grammarly Business to ensure brand consistency at every level of the organization. The marketing team leverages features like Style Guides and Brand Tones to set up company standards so that everyone in the company is speaking the same language and can communicate clearly with one another.

Brand 81

Brand Marketing Communication Blog 81

Smart Blogger

JUNE 29, 2023

In this guide we’re going to demystify the concept of brand loyalty, bringing it down from abstract theory to practical, actionable steps. What is Brand Loyalty? Or tried to convince a fervent Harley-Davidson fan to trade in their bike for any other brand? In fact, brand loyalty is about creating that emotional bond.

Brand 77

Brand Social Media Collaboration Utilities 77

Grammarly

MARCH 25, 2024

Marketing teams are expert communicators. In roles like communications, content, public relations, product marketing, brand marketing, and more, effective communication is often the product that marketers produce. Because of this, they have a high bar for quality communication. It’s in their job description.

Marketing 92

Marketing Communication Content Content Creation 92