Express Writers

DECEMBER 20, 2022

Content marketing for brand loyalty is a great way to invest in your customers. With statistics like this, it just makes sense to use content marketing to build your brand loyalty. Content marketing is marketing focused on creating and publishing valuable content (blogs, videos, social media posts, infographics, etc.)

Content Marketing 84

Content Marketing Brand Marketing Content 84

Elna Cain

MARCH 27, 2024

These are insider tips from the mouths of content marketers, directors of content, communication leaders, VPs of marketing, and more. Leah Bodenhamer , content manager at NMI, says she understands first drafts aren’t perfect, but she expects the writing to match the client’s brand voice. This is what Kelly Dunning proposes.

Freelance 246

Freelance Writer Communication Copywriter 246

Content Powered

MAY 23, 2023

You've scheduled it to be published, or you've done so already. What can you do after your blog is published to get it in front of more people? Your audience will be smaller but more dedicated to your niche and your brand. You've written a blog post, you've done the work in formatting it, and you've triple-checked it for errors.

Promotion 98

Promotion Blog Post Publisher Publishing 98

Nick Ursborne

JANUARY 22, 2024

Some brands are deliberate about evoking emotions and feelings. Rolex and other luxury brands make you feel exceptional. That said, many other brands feel more or less neutral when it comes to communicating an emotional appeal. It’s not enough to publish the unedited output of tools like ChatGPT.

Copy 221

Copy Copywriter Copywriting Writing Style 221

iWriter

FEBRUARY 8, 2024

Want to make a lasting impression and build a strong professional brand that sets you apart from the crowd? From crafting compelling content to leveraging key features, get ready to unlock the secrets behind creating an engaging professional brand that leaves a memorable mark in the minds of recruiters, peers, and industry leaders.

Brand 52

Brand Utilities Search Engine Optimization Recruitment 52

Smart Blogger

AUGUST 11, 2023

Ever wondered how to self-publish a book in today’s ever-evolving digital world? What is Self-Publishing? Self-publishing is akin to being the captain of your ship. Now, what distinguishes self-publishing from its traditional counterpart? Why Consider Self-Publishing? Well, you’re not alone.

Publisher 79

Publisher Publishing Publishing Creativity 79

The Creative Penn

JUNE 12, 2023

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. is the CEO of AuthorMedia.com , an award-winning professional speaker, nonfiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. Thomas Umstattd Jr.

Publisher 98

Publisher Publishing Publishing Marketing 98

Neil Patel

FEBRUARY 17, 2023

According to data published by WebFX , people make a subconscious judgment about your site within 90 seconds of viewing it. Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels.

Brand 110

Brand Marketing Food Publisher 110

The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

Publisher 98

Publisher Publishing Publishing Banking 98

Neil Patel

JUNE 28, 2021

Do you remember when only celebrities and major companies had personal brands? You only need to do a quick Google search to see that ordinary people from all over the world are using new personal branding tools, particularly social media, to craft personal brands that attract countless people to their websites and social media accounts.

Brand 145

Brand Finance Social Media Long Form Content 145

Smart Blogger

JUNE 6, 2023

Navigating the ever-evolving landscape of branding in 2023? Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? What is Brand Awareness?

Brand Awareness 78

Brand Awareness Brand Social Media Collaboration 78

The Creative Penn

AUGUST 14, 2023

In the intro, investment firm KKR will buy Simon & Schuster [ Publishing Perspectives ]; Subscriber Surge Giveaways [ Written Word Media ]; Key Book Publishing Paths [ Jane Friedman ]. This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system.

Publisher 98

Publisher Publishing Publishing Promotion 98

Moz

NOVEMBER 17, 2020

While “Near me” searches saw a slight drop in early 2020, since then, have maintained a steady increase, further solidifying the need for brands and businesses of all sizes to be present and discoverable online. During the pandemic, almost a third of shoppers have purchased from a brand that’s new to them. Publish additional hours.

Communication 80

Communication Healthcare Banking Retail 80

Melanie Saxton

SEPTEMBER 27, 2023

A master’s degree in mass communication/digital media made sense because my self-publishing authors needed help in marketing their books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story. ” Self-help books should do more than simply convey messages and lessons.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Marketing Institute

APRIL 17, 2018

Editor’s note: You may have missed this article when CMI published it a couple years ago. Interestingly, brand voice remains a critical need and this guide can help you create a helpful one. If your logo didn’t appear with your content, could your audience identify the content as coming from your brand?

Brand 111

Brand Content Creator Electronics Editorial 111

Grammarly

JANUARY 29, 2024

      71% of communications improved 7,000+ hours saved on team communication 10,000+ style guide suggestions delivered Ready to get these results? Learn how Grammarly can help drive consistent, effective communication across your organization. the world’s most in-demand video communication platforms.

Social Media 94

Social Media Communication Collaboration Education 94

Make a Living Writing

JANUARY 22, 2024

More importantly, it means you’re a master of communication, critical thinking, and creativity. Good copy is stirs up emotions and ultimately steers audiences toward taking desired actions, such as making a purchase, signing up for an email list, or engaging with a brand. Editing could be just what you are looking for.

Copywriter 94

Copywriter Copywriting Freelance Social Media 94

Grammarly

JANUARY 31, 2024

“Grammarly is essential to our work because, globally, we all need to operate at the highest quality, with the right brand voice and tone, product names, and terminology.” Learn how Grammarly can help drive consistent, effective communication across your organization. months payback Ready to get these results?

Editorial Team 81

Editorial Team Editorial Copy Editor Communication 81

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95

Brand Banking IT Entertainment 95

Elna Cain

JUNE 3, 2023

Fortunately, a month later, they published my post and emailed me that they did publish my post! They are a popular SaaS brand that will look good in my portfolio and help me gain good-paying clients. But, sometimes, clients aren’t the best communicators. I didn’t hold my breath. That’s why.

Freelance 196

Freelance Writer Portfolio Projects 196

Credible Content

MAY 30, 2023

Attention to detail: Paying close attention to detail, ensuring accuracy, consistency, and adherence to brand guidelines. Communication skills: Effectively communicating with clients, understanding their requirements, and incorporating feedback. Avoid convoluted sentences or complex language that may confuse your readers.

Content Writer 130

Content Writer Writer Writing Proofreader 130

Content Marketing Institute

DECEMBER 7, 2017

The author of the book The Zombie Business Cure: How to Refocus Your Company’s Identity for More Authentic Communication , Melissa urges businesses to concern themselves less with their brands (how they want to be seen) and more with their identities (who they are). Align your brand with your identity. Is your org a zombie?

Brand 88

Brand Construction Architecture Communication 88

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? The course focuses on helping you improve in different elements such as character development and plot. As part of the book writing training, you’ll learn how to self-publish a book on digital platforms like Amazon.

Creativity 299

Creativity Writing Storytelling Writing Style 299

Buffer

DECEMBER 5, 2023

We’ve published 17 guest posts that have brought in over 26,000 pageviews to the blog, with some pieces performing as well as in-house content. Guest posting resources like Convertflow , Shopify , and Zapier offered diverse approaches tailored to their unique audience and brand voice.

Post 115

Post Editorial Proofreader Communication 115

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. John is a renowned strategist, communicator, and cultural mythologist based in Hollywood. CCO: Which brands have made the deepest inroads with VR?

Brand 93

Brand Storytelling Food Manufacturing 93

Freelance Magic

MARCH 12, 2024

For example, if you decide to say yes to every freelance writing project coming your way — from motor companies to direct-to-consumer brands — you’ll have to start from scratch each time you onboard new clients: Learning about their industry, the trends in the space, and the type of clients. Narrowing down also saves you time in the long run.

Freelance 239

Freelance Script Portfolio Banking 239

Article Writing

MAY 8, 2023

Because telling your story the right way will captivate the world, build your brand, and grow your business. Develop a Winning Strategy for Your Brand Creating effective content is a critical component of any successful content marketing strategy. Establish a consistent publishing schedule.

Content Marketing 98

Content Marketing Marketing Content Content Creator 98

Melanie Saxton

FEBRUARY 28, 2023

Elevating your brand, highlighting your goods and services, and establishing yourself as a subject matter expert are among the top. I’m among the few writing professionals with graduate-level coursework in digital media, advertising, marketing, communications, social media, and more. Is a trade book in your future?

Writing 130

Writing Manufacturing Digital Media Consulting 130

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. It’s the way your business communicates its perspective, mission, and values in specific words that resonate with your target audience’s needs and wants. Your tone influences how people perceive your brand. s brand tone conveys unfiltered passion.

SEO 81

SEO Communication Brand Social Media 81

ContentWriters

MARCH 1, 2023

Internal marketing is an integral part of a successful internal communications strategy within an organization. Many organizations also refer to it as internal engagement, internal brand advocacy, or employee engagement. Internal marketing handles the relationship and communication between a company and its employees.

Recruitment 98

Recruitment Marketing Communication Social Media 98

Freelance Writing Jobs

APRIL 7, 2024

Let’s assume you’re a content writer for health brands. Most importantly, every freelancer should be able to navigate communication tools like Slack, use AI tools to fast-track workflow, and use common data-management programs such as Excel spreadsheets for personal records and invoicing. That’s content creation. With over 4.9

Freelance 82

Freelance Marketing Construction Social Media 82

Publishing Trends

MAY 20, 2024

PEOPLE Columbia Global Reports has announced that founding publisher Camille McDuffie will retire in June; Jaime Leifer , VP associate publisher of PublicAffairs/Hachette , will succeed her in the role. Luiza De Campos Mello Grijns has joined Summit Books as publishing assistant. At Hendrickson Publishers, Robert A.

Editorial 40

Editorial Finance Publisher Publishing 40

Credible Content

JUNE 23, 2023

Schwartz: “Direct response copywriting is the art of communicating a product’s unique selling proposition in a way that engages the prospect’s attention, creates desire, and compels them to take action. Clearly communicate how your offerings can enhance their lives, save them time, or solve their problems.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Backlinko

MAY 21, 2024

Posts can be written to communicate your industry expertise. And, in doing so, gives them a peek into Buffer’s brand values and compensation principles. This can build more credibility for your brand. The brand publishes blogs around its core values, like sustainability, diversity, and nutritional health.

Content Marketing 86

Content Marketing Marketing Content Social Media 86

Intergrowth

APRIL 9, 2023

Some have dozens of writers and editors, while others only have one writer and an editor/publisher/outreach specialist. Also, the manager is usually responsible for tracking the success of each piece of content according to various metrics and reviewing published content periodically to find opportunities.

Content Creator 98

Content Creator Content Agency Social Media 98

Credible Content

JANUARY 21, 2023

For business blogging specially, the moot point of publishing your blog post is to educate people, to deliver value, and then ultimately, convince them to do business with you, directly or indirectly. You can effectively communicate the benefits of your product or service. You can increase your brand awareness and recognition.

Persuasion 130

Persuasion Copywriter Copywriting Writing 130

ContentWriters

SEPTEMBER 27, 2023

In a world where disinformation, misinformation, and simply mediocre information abound, it’s essential to establish credibility for a blog to succeed at gaining a loyal following and brand authority. Adherence to your editorial policy will save time and ensure all content consistently communicates with one single brand voice.

Editorial 64

Editorial IT Blog Blogging 64