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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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The Best Content Marketing Books for 2023

Shorthand Content Marketing

For anyone interested in content marketing and using it to their advantage, there have been many great content marketing books published over the past 25 years that can help. Both elements are equally important when it comes to creating a successful content marketing strategy.

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Inbound content marketing just might be the magic touch you need. 3x more leads than traditional marketing (with a 67% cost savings). Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS writer, I learned how important content writing is for a marketing strategy, not only with my own business but also with B2B SaaS companies. Content for these businesses is what helps drive their brand and sales. And many SaaS brands will spend tens of thousands a month on content creation.

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10 Content Marketing Metrics to Track (+5 Experts on the Ones that Matter to Them)

Buffer

Let’s be honest: you probably didn’t get into content marketing because you love working with numbers.    Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required).   That’s certainly true for me.

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Opportunities for AI in Content Marketing Easily Explained

Content Marketing Institute

marketing automation, predictive lead scoring, etc.). Beyond that, I found the concept hard to grasp until Chris Penn’s presentation at Content Marketing World, How to Use AI to Boost Your Content Marketing Impact. His examples helped transform abstract concepts into tangible use cases.

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How to Find Marketing Talent for Your Small Business or Agency

The Hoth

While this can certainly work at first, and you should hold on to these types of versatile marketers, it’s not a sustainable solution. Otherwise, personal limitations will hold back your jack-of-all-trades from handling every aspect of your marketing strategy. Yet, that’s only a fraction of what a full-stack marketer has to do.

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