Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

Brand 143

Brand Brand Awareness Social Media Sales 143

Smart Blogger

FEBRUARY 23, 2024

Gary Vaynerchuk (@garyvee) Gary Vaynerchuk , aka GaryVee, is a powerhouse of entrepreneurship, digital marketing, and the hustle mentality. Sahil Bloom (@SahilBloom) Sahil is known for his ability to distill complex business, economic, and financial concepts into simple, understandable threads.

Social Media 82

Social Media Concept Digital Marketing Storytelling 82

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Backlinko

APRIL 23, 2024

Brand tone of voice helps distinguish you from your competitors. Your tone influences how people perceive your brand. You use tone of voice in marketing to express your brand’s personality through text. give advice in the same niche, but Backlinko’s brand tone conveys precise guidance , and The SEO Rant! ’s

SEO 83

SEO Communication Brand Social Media 83

The Hoth

JANUARY 9, 2023

Read on to learn how you can acquire a Google knowledge panel for your brand name. . Yet, they can also show up for abstract concepts, such as influencer marketing or SEO. . Yet, this definition is a bit too simplistic, as knowledge panels can also appear for concepts at times. What is a Google Knowledge Panel?

Search Engine Optimization 106

Search Engine Optimization Concept Social Media SEO 106

The Hoth

NOVEMBER 7, 2023

Here are a few examples of each: Short-tail keywords (head terms): SEO, gardening, digital marketing, home renovation, accounting, etc. Long-tail keywords: ultimate SEO guide, DIY gardening aprons, digital marketing strategies for eCommerce, home renovation for basements, mobile accounting services, etc. Make sense?

Keywords 98

Keywords SEO Digital Marketing Landing Page 98

Neil Patel

FEBRUARY 3, 2023

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. Once customer meets brand, it’s like connecting with an old friend on Facebook. Use it as your base to speed up the process, and then add in the brand voice during editing.

Brand Awareness 144

Brand Awareness Storytelling Keywords Engineering 144

Content Hacker

MARCH 15, 2023

Ultimately, this type of content is totally unique to the brand and the people creating it. Mark Schaefer An industry leader producing thought leadership content almost weekly is top digital marketer Mark Schaefer. For example, he references concepts he wrote about in his book, Belonging to the Brand.

Long Form Content 97

Long Form Content Content Digital Marketing Concept 97

Make a Living Writing

APRIL 15, 2024

Strong copywriting skills are essential for communicating brand messages effectively and persuading customers to take action. Tips for Success : Familiarize yourself with industry-specific terminology, cultivate strong research skills, and demonstrate your ability to simplify complex concepts through your writing samples.

Freelance 73

Freelance Proofreader Portfolio Persuasion 73

BKA Content

JANUARY 8, 2024

Search engine optimization gets touted as the end-all, be-all, of digital marketing, but are SEO services worth it? Are they right, or are they wasting money when other marketing strategies would serve them better? This is why we recommend partnering with SEO experts if you want to utilize this marketing strategy.

SEO 80

SEO IT Brand Awareness Search Engine Optimization 80

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. How to Become a Marketing Manager 4. Online Marketing Specialist National Salary Range: $54,702 to $67,852 Some marketing professionals use the terms “online marketing” and “ digital marketing ” interchangeably.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Smart Blogger

JANUARY 22, 2024

But first, let’s clear up a common question: what exactly is a marketing funnel? Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Contently

MARCH 14, 2023

In recent years, social media marketing, including video marketing , has sought to overtake search engines as a means of connecting brands with consumers. That said, brands should embrace both social media and a solid SEO strategy to make the most of their content marketing campaigns. SEO is not a unicorn.

SEO 91

SEO Content Marketing Marketing Content 91

Neil Patel

APRIL 7, 2021

This narrative is incredibly compelling and appeals to marketers of all kinds, regardless of whether you work for an agency or a company. In these pages, you’ll find advice from Seth Godin, marketing entrepreneur and author of 19 best-selling books. Building a Story Brand: Clarify Your Message So Customers Will Listen.

Marketing 128

Marketing Persuasion Digital Marketing Agency 128

Freelance Magic

NOVEMBER 25, 2022

Finance is a complex topic for the masses and sectors like banking and insurance are always looking for writers who can break down difficult concepts. You’ll find easier success (and pay) working for personal brands in this niche. Digital Marketing. Since 2018 , digital marketing has taken over traditional advertising.

Freelance 162

Freelance Finance Medical Writing 162

Neil Patel

AUGUST 31, 2021

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Sharing a broader vision can bring authenticity and humanity to your brand.

Marketing 137

Marketing Social Media Lead Generation Concept 137

The Hoth

FEBRUARY 22, 2024

Things like voice-powered search, brand-new SERP features, and generative AI have increased the number of zero-click searches by a significant margin. This is Google’s philosophy on the matter, but it doesn’t exactly align with the goals of digital marketers and search engine optimizers.

SEO 59

SEO IT Brand Awareness Keywords 59

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. The digital age has ushered in a growing need for quality copywriters. Every business, every brand, every entity with a digital presence needs compelling content. So, why step into the world of copywriting?

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

BKA Content

JANUARY 19, 2024

Semantic concepts are like family trees or brainstorming maps, where one idea branches out into many words that often appear together. See how semantic keywords can boost your digital marketing with high-quality SEO content customized to your business. If you want to snag top rankings, your content also needs semantic keywords.

Keywords 75

Keywords SEO Search Engine Optimization Contractor 75

Smart Blogger

JUNE 29, 2023

These strategies aren’t just buzzwords; they’re actionable techniques that can transform your brand’s presence in the digital world. From discovering new leads to sparking explosive brand growth, there’s a whole universe of potential waiting to be unlocked.

Marketing 67

Marketing Collaboration Script Digital Marketing 67

Neil Patel

JUNE 3, 2021

Do you think you can attract customers to a new product using the same actions used for products that have been on the market for years? To get to know the stages of the Product Life Cycle, examples, and how to employ this concept, don’t forget to read this article until the end! For big brands, TV is a choice for promotion.

IT 102

IT Concept Manufacturing Sales 102

Smart Blogger

JULY 27, 2023

Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. Digital marketing agencies look for content writers to craft compelling stories for their clients. Adaptability : Every brand has its own voice. So, who hires content writers?

Content Writer 66

Content Writer Freelance Writer Pharmaceutical 66

Smart Blogger

MARCH 10, 2023

Examples include personal finance, digital marketing, and technology. Focus on these three key concepts that determine the profitability of a potential niche: The type of freelance writing that pays the most is the writing that has the most substantial impact on a client’s SALES.

Freelance 131

Freelance Writing Finance Script 131

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined.

Ads 132

Ads Marketing Social Media Advertising 132

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Stay Authentic and On-Brand.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

ContentWriters

JUNE 14, 2023

In digital marketing, two terms often come up: SEO content writing and content writing. The primary focus of content writing is to engage the target audience, establish brand authority, and drive conversions. Avoiding keyword stuffing. Ensuring that the article is easy to read for both users and search engines.

Content Writer 91

Content Writer SEO Writer Search Engine Optimization 91

ContentWriters

MARCH 22, 2023

But more words are not better if they don’t add value, offer new ideas, define difficult concepts, or improve the quality of the reader’s experience. Nowadays, it is a common content marketing practice to include eBooks as a form of brand promotion or lead magnet. Keep paragraphs short and use visuals.

Long Form Content 98

Long Form Content IT Electronics Content 98

Neil Patel

APRIL 28, 2021

As marketers and brands, many of you use PPC ads to drive traffic to your brand or a client’s website. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Humanizing your brand can give you a competitive edge and improve customer retention.

Ads 81

Ads Creative Director Storytelling Advertising 81

Content Hacker

MAY 19, 2023

Remember, blogging brings HUGE wins for all kinds of businesses, big and small: Consumers are 131% more likely to buy from a brand after reading its content. Luckily, I have 12 years of blogging for successful brands behind me. Point out landmarks they can check out to understand your brand and products/services better.

Blog Post 98

Blog Post Blog Blogging Post 98

The Hoth

AUGUST 22, 2023

As a concept, domain authority has been around since 1999 when it was mentioned in a paper by John Kleinberg called Authoritative Sources in a Hyperlinked Environment. To summarize, digital marketers still pay attention to domain authority because it’s a quick and easy way to gauge the overall SEO-friendliness of a website.

IT 98

IT SEO Concept Keywords 98

Neil Patel

DECEMBER 1, 2021

The average cosmetic brand or fitness brand can take the usual approach with SEO. Don’t the jargon fool you, the concept of SEO is actually pretty simple. SEO is generally viewed as one of the building blocks of most successful digital marketing strategies. Do Content Marketing. All SEO is not created equal.

Healthcare 107

Healthcare Medical SEO Search Engine Optimization 107

Moz

FEBRUARY 24, 2021

First and foremost, their relationships with brands are very different than those of the generations that came before them. Reports from IBM in association with the National Retail Federation found that, for Gen Z, brand loyalty must be earned. In essence, SEO and Gen Z could truly be a match made in digital marketing heaven.

SEO 73

SEO Search Engine Optimization Content Management System Digital Marketing 73

BKA Content

FEBRUARY 28, 2024

Every individual location benefits when the more prominent brand enjoys a trustworthy reputation. Your expertise is in construction, not digital marketing. Investing in wide-ranging search optimization is vital for franchises, real estate developers, and national-level construction companies.

Contractor 73

Contractor SEO Construction Search Engine Optimization 73

Neil Patel

SEPTEMBER 21, 2021

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. You can use these keywords as inspiration for content ideas.

Content Management System 142

Content Management System Food Content Keywords 142

The Hoth

FEBRUARY 8, 2023

While this may seem odd, scarcity tactics are extremely powerful, and you can and should use them in your digital marketing campaigns. There’s tremendous value in becoming an exclusive brand , too. Both are examples of how being an exclusive brand attracts loyal customers. Scarcity & Urgency: How are They Different?

Marketing 102

Marketing Utilities Sales Digital Marketing 102

Neil Patel

APRIL 21, 2021

Although the concept only appeared a few years ago, everyone today knows what an “influencer” is. If you can get an influencer to endorse your product or brand, you can tap into the audience at the influencer’s disposal, which may be far more vast than your own following. Why Does Your Brand Need Influencers?

Social Media 133

Social Media Blogger Media Brand 133

Content Hacker

FEBRUARY 20, 2024

Diving deeper, you’ll grasp the art of magnetizing viewers by mastering SEO tactics and leveraging social media marketing, transforming your posts into digital magnets. Sometimes, concepts are better explained through visual aids than text alone. Let’s get your voice out there without breaking the bank. But where do you begin?

Blog 52

Blog Blogging Social Media Collaboration 52