Content Marketing Institute

JANUARY 15, 2018

HANDPICKED RELATED CONTENT: Skyscraper Content the Right Way: How to Truly Help Your Readers. The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Eric Kinaitis, director of content marketing, American Endowment Foundation.

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The Hoth

MARCH 14, 2023

If you want your target audience to discover your brand, products, and services in 2023 – digital content creation optimized for SEO is the #1 way to do so. of all website traffic, and creating high-quality content is the most reliable way to snag that traffic for yourself. Why Does Content Creation Matter?

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ProBlogger

JULY 10, 2013

Relationship creation and maintenance. Brands and bloggers are working together more now than ever. Many bloggers get approached by brands on a daily basis for reviews, giveaways, advertisements and guest posts; for those that haven’t yet, it’s only a matter of time. Content creation and management.

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Content Marketing Institute

JULY 2, 2018

To follow Churchill’s inspired storytelling (without the inherent drama of an ongoing war), learn these three lessons: Allude to an ideal future. One loyal reader will do more for your brand than 100 passive glancers. Look closely at the excerpt to see how he told the story of the present situation in future tense. Make a stand.

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Content Entertainment Content Creator Storytelling 107

Contently

MARCH 18, 2024

Take these learning lessons from BBH: Zero in on a specific audience: It’ll help you create hyper-relevant content that speaks directly to the concerns, aspirations, and realities of your chosen niche. Visual storytelling is worth a thousand words: Use it to simplify complex information.

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Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. While you know content is integral to your lead nurturing strategy, you need more tangible results from your content marketing teams. Is your brand’s messaging and positioning woven into all communication?

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Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation. Click To Tweet.

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Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. HANDPICKED RELATED CONTENT: How Technology Content Marketers Can Earn Trust [Tips and Examples].

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Content Marketing Institute

NOVEMBER 28, 2018

Though an astounding 86% of B2C marketers use content marketing, the successful ones represent a smaller percentage. That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Click To Tweet. The world’s No.

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Neil Patel

SEPTEMBER 10, 2020

Project management skills: Content marketing depends on deadlines. If you’re working with journalists, partners, or influencers, you’ll need an agency that can provide you with on-time and in-budget content delivery. That’s why 84 percent of marketers outsource their content creation activities.

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Content Hacker

MARCH 2, 2023

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. With that in mind, this blog will show you how inbound content marketing works. Are you trying to increase brand awareness or generate more leads?

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Content Marketing Institute

FEBRUARY 6, 2019

Every marketing team has its challenges, but when a company has thousands of employees working across multiple brands, product lines, office locations, and functional silos, every hurdle feels like it’s amplified by 1,000. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging.

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Content Marketing Institute

DECEMBER 27, 2017

Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Your target audience: The “who” – the one category of consumers your content can benefit most and what’s in it for them. Creating an actionable editorial plan. Outline your team workflow.

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Shorthand Content Marketing

MAY 8, 2022

Content Marketing Must Create Engagement. The idea of providing valuable, entertaining, desirable information for free (or a low cost) to attract attention to a business or brand is at the core of all content marketing. Even in 2021, this is the exact job that content marketing specialists are hired to do.

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Neil Patel

OCTOBER 5, 2021

However, a content marketer can be defined as a person responsible for planning, creating, and distributing valuable content on behalf of a business. To succeed at their job, a content marketer should have a great understanding of the product they’re promoting and their target audience. Every brand needs a content marketer.

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Neil Patel

JUNE 22, 2021

If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. Below, we’ll cover 30 content marketing strategies that will help your brand stand out, but first, let’s cover why content marketing matters in 2021.

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CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. How to Emulate Think With Google Create a variety of content formats. Make that content easily digestible. Emulate news publishers instead of other brands.

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Content Marketing Institute

APRIL 19, 2018

Well, instead of watching a mocking cursor, take a tip (or 27) from your fellow marketers on how they get out of a creative content marketing slump. HANDPICKED RELATED CONTENT: Out of Ideas? 13+ Tools to Spark Content Creation. I like to switch up the format of my content. Grab some toys. LEGO blocks are great.

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ProBlogger

FEBRUARY 5, 2018

And secondly, coming up in March we have our brand new course – 31 Days to Build a Better Blog. The other thing to mention is that coming up in March, we have a brand new course, 31 Days to Build a Better Blog, which has previously been an ebook and a series of blog posts, and a series of podcasts as well.

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ProBlogger

AUGUST 8, 2019

You can be the companion who journeys with people around a topic, you can be the mentor, the entertainer, you can be the reviewer, the curator, the storyteller, the guide, the teacher, the thought leader. If your blog previously was one of storytelling you could bring in some more reviews. Could you repurpose that content in someway?

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