Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 109

Brand IT Social Media Editorial 109

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 108

Brand Storytelling Creativity Content Marketing 108

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Hinton, Jacqueline Woodson, Mildred Taylor, Jon Scieszka, Roald Dahl and others.

Agency 66

Agency Editorial Editorial Team Copy Editor 66

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Owning your Google Web Stories content gives you the full advantage to leverage SEO opportunities and make the most of this immersive storytelling option.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. The FOMO Strategy: How 3 Brands Used Micro Influencers to Get Overly Sponsored.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays.

Creativity 141

Creativity Storytelling Concept Audience 141

Copywriter Collective

JANUARY 24, 2023

It is because of them that brands can put words into their communication. If the brand uses complex sell language, it can turn off customers. Editing and proofreading work to meet editorial standards. Ensure brand messaging consistency across all platforms. But not just any words.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

Content Marketing Institute

OCTOBER 11, 2018

If your brand is starting to hear Siri’s siren-like call to action, here are some insights and considerations you might find helpful: HANDPICKED RELATED CONTENT: Voice Search: Is Your Content Prepared for the Verbal Revolution? Put your brand on the tip of Siri’s tongue by getting your #content to appear as a featured snippet.

Content Marketing 100

Content Marketing Marketing Storytelling Content 100

Content Marketing Institute

AUGUST 10, 2018

This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy. content team’s work is viewed as a strategic player in the whole brand.

Content Marketing 63

Content Marketing Art Director Creative Director Storytelling 63

Bramework

DECEMBER 21, 2023

In-Depth Content is King: Creating Helpful, Authoritative Content 5 – Brand Awareness This is a big one! Brand awareness starts with your website but does not end there. Building your brand takes a long time because you want people to recognize just about everything involved — fonts, colors, logo, etc.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Winner: Project of the Year; Best New Print Publication – Editorial. Consumer trends, behaviors, and informational needs are always shifting.

Content Marketing 75

Content Marketing Editorial Healthcare Entertainment 75

Content Marketing Institute

AUGUST 7, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 106

Content Marketing Marketing Content Editorial 106

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Her native advertising rivals the quality of the best editorial content in the world.

Advertising 100

Advertising Editorial Content Marketing Ads 100

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content. And what does this technology cost?

Content Creation 108

Content Creation Content Editorial Team Storytelling 108

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media? Don’t write “velcro.” No, really.

Content Marketing 88

Content Marketing Government Marketing Food 88

Content Marketing Institute

JANUARY 16, 2018

It can help to read case studies about companies like yours to get a more realistic understanding of what to expect: 22 Examples From Brands (and Marketers) That Are Winning at Content Marketing. For more perspective on publishing frequency, see this article by Michele Linn, former head of CMI editorial. Almost all (96%) of U.K.

Content Marketing 97

Content Marketing Marketing Content Editorial 97

Content Marketing Institute

SEPTEMBER 26, 2018

Content should address the motivations and needs of the customer at various points of their process , so that it strengthens their positive feelings about the brand, heightens their likelihood to convert, and increases their customer lifetime value. How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 95

Content Marketing Marketing Content Content Creator 95

Words Matter by Wix

FEBRUARY 1, 2021

Second, your writer’s voice provides that particular authenticity in storytelling every reader craves. From finding your niche to growing your brand as a writer and everything in between, here are the 10 steps you’ll need to complete before becoming a writer—and commit yourself to doing what you love each day: Pick a field of writing.

Writer 69

Writer Social Media Education Copywriter 69

Content Marketing Institute

MARCH 30, 2018

Non-Obvious trend: Brand stand. Reacting to a polarized media atmosphere, more brands feel compelled either by choice or necessity to take a stand and offer a distinct point of view about the world. 66% consumers say it’s important for brands to take a stand on social & political issues. Non-Obvious trend: Back-storytelling.

Content 109

Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

JULY 6, 2018

If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me. At the same time, the team understands what it means to work for a retail brand. “We Authenticity is a must, says @paolojr.?

Content Marketing 105

Content Marketing Marketing Content Retail 105

Content Marketing Institute

JANUARY 15, 2018

The more mentions of the brand or its product in the bounds of a piece of content, the higher the (weakness) of that piece of content. Credibility means quoting nonpartisan subject matter experts, using data from trusted, objective, neutral sources, and not editorializing. #contentmarketing Click To Tweet. Tweet this.

Content 111

Content Content Creator Content Marketing Social Media 111

Content Marketing Institute

JULY 2, 2018

To follow Churchill’s inspired storytelling (without the inherent drama of an ongoing war), learn these three lessons: Allude to an ideal future. One loyal reader will do more for your brand than 100 passive glancers. Look closely at the excerpt to see how he told the story of the present situation in future tense. Make a stand.

Content 107

Content Entertainment Content Creator Storytelling 107

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 101

Brand Contractor Editorial Content 101

ProBlogger

JULY 10, 2013

Brands and bloggers are working together more now than ever. Many bloggers get approached by brands on a daily basis for reviews, giveaways, advertisements and guest posts; for those that haven’t yet, it’s only a matter of time. Relationship creation and maintenance. Diplomacy to rival U.N.

Blog 46

Blog Blogging Social Media Editorial 46

Contently

DECEMBER 14, 2022

As a results-driven CMO, your team KPIs and campaign-specific goals extend beyond building brand awareness. Is your brand’s messaging and positioning woven into all communication? After all, your brand narrative is an integral part of storytelling in content marketing.

Editorial 105

Editorial Content Lead Generation Brand Awareness 105

Content Marketing Institute

NOVEMBER 28, 2018

That’s what prompted me to identify brands excelling at content marketing. These seven retail brands have committed, consistent, and differentiated content programs. Unique watch brand @mvmt’s blog partners w/ fitness, fashion, & style #influencers, says @mjbecker_. Read on to see how they deliver what their audience wants.

Content Marketing 87

Content Marketing Brand Retail Marketing 87

Contently

MARCH 18, 2024

Visual storytelling is worth a thousand words: Use it to simplify complex information. Building a unified yet diverse strategy: While allowing departmental autonomy, all content should still thread together to reinforce your brand’s core message and values. Meanwhile, total monthly conversions skyrocketed by 247%.

Content Marketing 52

Content Marketing Finance Brand Banking 52

Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Click To Tweet.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

MARCH 20, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Brands willing to invest in and experiment with the technology will be poised to make a big splash, leaving their competitors behind in the kiddie pool of AI-driven content innovation. Content Marketing Strategy Essentials. A practical view of content creation. Click To Tweet.

Content Creation 110

Content Creation Content Creator Editorial Content 110

Content Marketing Institute

DECEMBER 28, 2018

Your brand can be authentic, and still be distrusted.” That truth bomb grew from Robert’s work with a team at a large, well-known brand. The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. It’s a struggle many brands (and people) face.

Content Marketing 92

Content Marketing Marketing Editorial Storytelling 92

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. The 40-person team handles: Social media.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

Neil Patel

SEPTEMBER 10, 2020

An editorial calendar can be difficult to manage; your agency should be able to handle these details for you. A stable team of content creators: Good content marketing agencies have a list of reliable writers on their team, stable writers are skilled at writing, grammar, logical consistency, and storytelling. Work-related content.

Agency 145

Agency Content Marketing Marketing Content 145

Neil Patel

MARCH 29, 2021

Even more groundbreaking, Gates suggested content could serve as an equalizer because anyone (and any brand) could create and publish content: One of the exciting things about the Internet is that anyone with a PC and a modem can publish whatever content they can create. In fact, global online content consumption doubled in 2020.

Content 145

Content Keywords Digital Marketing Social Media 145

Content Marketing Institute

FEBRUARY 6, 2019

Every marketing team has its challenges, but when a company has thousands of employees working across multiple brands, product lines, office locations, and functional silos, every hurdle feels like it’s amplified by 1,000. 74% of enterprise marketers say coordinating efforts among departments & brands is challenging.

Content Marketing 92

Content Marketing Marketing Content Collaboration 92

Neil Patel

APRIL 22, 2021

If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Russ Henneberry, Director of Editorial for Digital Marketer, strategically uses the power of instant gratification to craft his call-to-action messages. But, if you offer them a free trial, you can increase conversions by 328%.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Shorthand Content Marketing

MAY 8, 2022

The idea of providing valuable, entertaining, desirable information for free (or a low cost) to attract attention to a business or brand is at the core of all content marketing. They may also liaise with the brand manager who oversees the look and feel of the marketing campaigns for products and services. Content Marketing Consultant

Content Marketing 52

Content Marketing Marketing Content Entertainment 52