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5 Brands Share Their Content Marketing Process

Content Marketing Institute

It’s a hazard of the job for content marketers. When you read or see a piece of high-quality content, you wonder how it got created. You ask yourself, “What does this company do to create great content? The simple answer is high-quality content serves both audience and business. Is it great for business too?”.

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7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. Social monitoring to see when your brand or your competitors are mentioned. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Let’s dive in!

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5 Tools to Help Your Content Marketing Team Be Better

Content Marketing Institute

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? It is all in how you grow it.

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How to Turn Brand Monitoring Into Content Assets

Content Marketing Institute

Someone is discussing your brand and you better be there to listen and participate. Consider these three ways to turn those brand mentions into content assets. You generate more exposure for those favorable brand mentions and thus create a more powerful digital context around your brand. The web is open and public.

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Increase in Your Content Marketing Budget? 61+ Fresh Ideas From Experts

Content Marketing Institute

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. Support external content creation.

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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. Within two months, two of those three posts ranked on the first page of Google for their chosen keywords. HANDPICKED RELATED CONTENT: Confused About Agile Marketing? Register today. .

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How to Create an Editorial Calendar That Drives Results

Contently

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.