Content Marketing Institute

DECEMBER 7, 2018

Rapid advances in AI technologies mean marketing automation is no longer optional. It’s a mainstay of modern marketing. Not all content marketing tasks can or should be automated. But as you go through your daily content tasks, it’s worth asking, “Can this be automated?” Time to do more. What tasks do you automate?

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

JANUARY 2, 2019

Each of those quotes continues to inspire me and impact the way I think about content marketing. Today, to kick off the new year, the CMI editorial team asked me to share some more quotes. On average, it takes 2-3 years for a personal brand to ignite, says @markwschaefer. I’ve been a quote junkie since I was a kid.

Content Marketing 91

Content Marketing Marketing Content Editorial Team 91

Content Marketing Institute

MARCH 1, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Conducting content experiments. HANDPICKED RELATED CONTENT: How Content Influences the Purchasing Process: Tips for Content Marketers [Research]. HANDPICKED RELATED CONTENT: Confused About Agile Marketing?

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. Support external content creation.

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Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Natalya Minkovsky found and shared some of the best in each issue of Chief Content Officer magazine. If you do, the Velcro Brand Companies legal team might burst into song about the importance of using the VELCRO® trademark correctly.

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Content Marketing Government Marketing Food 85

Content Marketing Institute

NOVEMBER 30, 2017

Drawing from emails with Anna and from her Content Marketing World talk, Beyond Traffic Reports: Using Data, Organizational Messaging, and Passion to Reinvigorate Your Content Strategy , this post sums up how the Red Hat content team did all this and how you can, too. Click To Tweet. How’s that effort going?

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Content Editorial Editorial Team Content Marketing 222

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Creating content is not the difficult part of content marketing. Distribution of your content, particularly with paid media, is also not that hard to do initially.

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Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. Content syndication shouldn’t be all about link building.

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Editorial Team Editorial Content Creator Content 85

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. Digital Marketing Strategist National Salary Range: $64,440 to $86,261 Digital Marketing Strategists build, execute, and evaluate high-level strategies using digital mediums.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. To make that pitch to your brand’s executives, read on and grab some stats to support your case. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Click To Tweet. DIY options.

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Website Editorial Team Landing Page Content Creator 108

Content Marketing Institute

FEBRUARY 21, 2018

Successful content marketers on this social platform tailor their content to take advantage of the channel’s strengths, from hashtags and Stories to advertising and live video. Let’s explore how to use these features to maximize your content marketing strategy. Skillful Instagram Live. Click To Tweet.

Creative Director 111

Creative Director Marketing Editorial Team Social Media 111

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. Did it happen? Think of your portfolio of media companies.

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Management Electronics Media Architecture 72

Content Marketing Institute

MARCH 5, 2018

As with any content marketing initiative, avoid the one-and-done approach. Pro: This niche channel is dedicated to sports and gaming – making it a perfect match for B2C brands with a younger audience. Twitch is dedicated to sports & gaming, making it a great channel for brands w/ younger audiences.

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Editorial Team Entertainment Content Creator Editorial 105

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. CCO: What is micro-influencer marketing? They’re genuine fans who engage with the brand. Burns: Our micro-influencer program seeks superfans of Tom’s of Maine.

Recruitment 91

Recruitment Marketing Editorial Team Editorial 91

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team. People have a misconception about what it means to be a marketing expert. ChristinKardos Click To Tweet.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. Great for: Influencer discovery, market research, trend discovery, analyzing competing brands, driving brand reach.

Social Media 97

Social Media Media Editorial Team Collaboration 97

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. Remember to test.

Landing Page 90

Landing Page Editorial Team Editorial Brand Awareness 90

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Editorial Team 90

Editorial Team Content Editorial Communication 90

Content Marketing Institute

DECEMBER 4, 2018

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. click), what can you do? derek_gleason?

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Content Editorial Team Entertainment Content Creator 95

Content Marketing Institute

JUNE 19, 2018

Here’s a crash course on three advanced SEO techniques to help you get more conversions and better ranking from content you’re creating. Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Boom – topic cluster.

SEO 100

SEO Editorial Team Editorial Search Engine Optimization 100

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. This is content marketing 101 , but it’s the most important aspect. Create content that: Is genuinely useful to the reader. What about you?

Medical 93

Medical Proofreader Government Editorial Team 93

Content Marketing Institute

SEPTEMBER 19, 2018

If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning. The team knows what to do, and when and how to do it. Train the team.

Editorial Team 98

Editorial Team Contractor Freelance Content 98

Content Marketing Institute

OCTOBER 16, 2018

To create content that stands out, speak to your niche. Specifically, that’s the audience persona you created when you put together your content marketing strategy. Find your style – Your business has a unique value proposition (your content differentiation factor ), so your voice and style of communication need to match.

Content 100

Content Editorial Team Keywords Construction 100

BKA Content

NOVEMBER 14, 2022

However, that does not mean you should forego content marketing in favor of traditional marketing. The Reality of Legal Content Marketing. If you need more incentive to hire a legal content writer, consider these top three benefits of content marketing: Content helps users find you.

Content Writer 52

Content Writer Writer Content Copywriter 52

Content Marketing Institute

NOVEMBER 12, 2017

The key phrases behind content-writing robots you’ll see a lot – intelligent narratives, natural language generation (NLG), and automated storytelling technology. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. How brands can use bots for content creation.

Content Creation 107

Content Creation Content Editorial Team Storytelling 107

Content Marketing Institute

APRIL 24, 2018

You can find the content you’re looking for without having to dig for it. Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

SEPTEMBER 10, 2018

Your notebook is filled with ideas, notes, and doodles of possibilities for your content marketing program. Take the advice of some past and current Content Marketing World presenters on what to do before, during, and after a conference to take actionable steps for you and your brand without the suffering.

Content 87

Content Editorial Team Banking Editorial 87

Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. If you look at “Top” tweets, as shown in the screenshot above, you’ll find brand-new freelance jobs mixed with older ones. And if you need training , we have that too.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. HANDPICKED RELATED CONTENT: Cognitive Content Marketing: The Path to a More (Artificially) Intelligent Future. Analyzing content. Check it out!

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Marketing Content Agency Content Marketing 104

Neil Patel

OCTOBER 13, 2020

Perhaps the biggest opportunity for outsourcing is through content generation. The most common outsourced content marketing activity is writing, with 44% of marketers using it. As I’ve mentioned before, it takes tons of work to write and promote content that goes viral. can all review.

Freelance 141

Freelance Projects Manufacturing Social Media 141

Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. HANDPICKED RELATED CONTENT: How to Do a Competitive Content Marketing Analysis. IanCleary Click To Tweet. Click To Tweet.

Content Marketing 106

Content Marketing Editorial Marketing Content 106

Content Marketing Institute

APRIL 26, 2018

What keeps you up at night about your content marketing program? There’s also a good chance other stress-inducing concerns include your tech stack and/or your team. Your peers – even at brands lauded for their content approach – struggle with the same issues. Build a Content Brand. Well, guess what?

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Brand Contractor Editorial Content 97

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says.

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. It’s no longer enough to document your planned content assets. Your editorial calendar should involve collaboration, analytics #tools, and more, says @seosmarty. Click To Tweet. Click To Tweet.

Editorial 91

Editorial Editorial Team Collaboration Social Media 91

ProBlogger

MARCH 16, 2014

Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorial teams, etc., It is always better to promote your brand and make it recognizable, than use keywords to please Google (it is not as stupid as some of us still believe).

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Post Editorial Team Proofreader Editorial 47

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Time spent on a page matters with SEO and content marketing. Generally, you want people to visit and make their way to other content pages.

Content Marketing 110

Content Marketing Website SEO Healthcare 110