Caroline Gibson

NOVEMBER 5, 2021

Russ Lidstone is Group CEO of The Creative Engagement Group ( TCEG ) and was recently hailed as Creative Leader of the Year in the Creativepool Annual Awards 2021. He is also Chair of Trustees for Creative Mentor Network and Chair of the advisory board for isla. That’s exciting for the business I’m in.

Communication 130

Communication Creativity Freelance Copywriting Healthcare 130

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Contently

MARCH 2, 2023

Brands realize this, and as a result, nine out of 10 marketers who leveraged short-form video in 2022 plan to continue doing it in 2023. TikTok is probably the best-known platform for brand videos. It’s a good bet that your brand’s next customers are among those two billion. They are not in “buying mode.”

Brand 101

Brand Social Media Entertainment Food 101

Smart Blogger

JUNE 20, 2023

In an era where the digital world is awash with content, standing out in the crowd and grabbing your audience’s attention requires thinking out of the box and being creative. We’ve meticulously curated a list of 10 top-notch social media post ideas that are bound to set your engagement on fire. Just look around you.

Social Media 71

Social Media Engagement Media Post 71

Freelance Union

MAY 10, 2023

Involving your freelance client at the earliest stage of strategy & idea development can really help to increase their engagement from the beginning and cultivate a shared sense of project ownership. Find out how to make your brand strategy session run smoothly and remain energized throughout!

Brand 88

Brand Freelance Creativity Engagement 88

Smart Blogger

JUNE 16, 2023

Curious about brand ambassadors? In the ever-evolving world of marketing, brand ambassadors serve as the human face of a company, charming audiences and creating strong connections. What Is a Brand Ambassador? So, what is a brand ambassador exactly? In the world of marketing, that’s what brand ambassadors do.

Brand 88

Brand Social Media Digital Marketing Persuasion 88

Content Marketing Institute

OCTOBER 10, 2017

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Our Instagram account, for example, has grown organically (no paid followers) from 0-20K followers and double industry engagement rates,” Collins says.

Social Media 111

Social Media Engagement Media Brand 111

Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Storytelling Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Copywriter Collective

JULY 21, 2023

The ever-increasing demand for high-quality, engaging copy necessitates a strategic approach to optimize productivity without compromising creativity. So, how automation streamlines efficiency and creativity in copywriting businesses? Allowing copywriters to focus on what they do best – crafting persuasive messages.

Copywriter 52

Copywriter Copywriting Creativity Persuasion 52

Copywriter Collective

DECEMBER 19, 2023

In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. Algorithms emphasize engaging content, necessitating scripts that resonate with audiences while complying with SEO criteria. Ever wondered why optimizing video scripts is so essential?

Script 52

Script Copywriter Copywriting Engagement 52

Smart Blogger

JULY 13, 2023

Ready to make your brand the talk of the town? This incredibly powerful approach has helped businesses of all sizes to skyrocket their visibility and customer engagement. Here, we’ve handpicked some standout buzz marketing examples that’ll spark creativity and ignite your strategy. Let’s begin!

Brand 64

Brand Marketing Social Media Brand Awareness 64

Smart Blogger

JULY 19, 2023

From Twitter’s bird to Snapchat’s ghost, we’ll decode each icon’s purpose and unveil effective strategies to make them work for your brand. Take a look… The Role of Social Media Icons for Brand Visibility In the vast digital landscape, think of social media icons as your brand’s lighthouse.

Social Media 71

Social Media Media Brand Concept 71

Neil Patel

JANUARY 19, 2021

This new feature from Instagram offers a launching point for all kinds of on-brand, on-topic video creations you can use to connect with followers and build brand recognition. So how do they work, and how can you use them for your brand? 10 Ways to Use Instagram Reels to Market Your Brand. How Do Instagram Reels Work?

Brand 137

Brand Social Media Education Creativity 137

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

Brand 73

Brand Communication Construction Brand Awareness 73

Neil Patel

APRIL 13, 2021

Every day, these creators promote brands across social media, talk up great products, and directly influence how people spend their hard-earned money. If you find an influencer you’re happy with, you can hire them to create content, promote your brand and, well, influence people to buy your products. Engagement. Authenticity.

Engagement 124

Engagement Social Media Agency Recruitment 124

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

Brand Awareness 116

Brand Awareness Brand Social Media Keywords 116

ContentWriters

MAY 31, 2023

Copywriting is a powerful tool that businesses use to engage, educate, and ultimately convert leads – but not all writing styles and techniques have equal B2B power. In this article, we dive deep into B2B copywriting, sharing tips and tricks that will help you engage your audience and turn them into customers. What Is B2B Copywriting?

Copywriter 52

Copywriter Copywriting Engagement Long Form Content 52

Smart Blogger

JULY 5, 2023

Alongside dozens of awards and numerous “world-famous” brands that choose Ispring, they deliver top-notch customer service — 83% of all cases are resolved in 2 hours. It comes with many features to help you create manage, and expand your creative courses, e-mail marketing, and more. It’s 74, by the way.

Creativity 65

Creativity Portfolio Education Freelance 65

Neil Patel

JULY 8, 2021

There’s a ton of advice about using Instagram as an effective online marketing tool, but it can be challenging to scale your e-commerce brand on Instagram if you are a new brand without many followers yet. New accounts often have low engagement rates, which can be disheartening, but there are ways to navigate this period strategically.

Brand 144

Brand Sales Engagement Social Media 144

Neil Patel

OCTOBER 27, 2020

You’ve started a business, brand, or website, and it’s time for you to start distributing content. What you might not be thinking about is how to find a font that represents your brand. You want to search for fonts that are unique to your brand and easy for your subscribers to read and comprehend. Creative Market.

Brand 144

Brand Creativity Electronics Manufacturing 144

Neil Patel

JUNE 4, 2021

Your social media marketing goals rely on three key ingredients: reach, engagement, and action. You want to reach as many people as possible, get them engaged with your content, and encourage them to take a desired action. That’s why features like Stitch and Duet that boost engagement and increase your reach are extremely welcome.

Brand 131

Brand Social Media Marketing Collaboration 131

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Freelance 105

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy.

Brand 143

Brand Brand Awareness Social Media Sales 143

Neil Patel

DECEMBER 22, 2020

Some of the top US brands spend billions on advertising to secure their internet advertising space. If you can’t keep up with the big companies that spend billions of dollars on their advertising campaigns, there are still a few ways you can get your brand noticed. It’s a quick and effective way to help with brand recognition.

Brand 139

Brand Marketing Retail Advertising 139

Nick Ursborne

JANUARY 15, 2024

She wants to employ both AI and EI to optimize her creative output. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty.

Ads 213

Ads Ad Copy Storytelling Copywriter 213

Content Marketing Institute

OCTOBER 18, 2018

Good content is relevant to the target audience, it’s useful and activating, it is tied to your marketing goals , and it feels authentically part of your brand. The one surefire way of creating great content is to start with a great creative brief. Don’t be so detailed that you stifle creativity. And, better results. Be focused.

Creativity 95

Creativity Writing Agency Projects 95

Credible Content

MAY 24, 2023

Mastering the Art of Copywriting: Harnessing the Power of Irony In the world of copywriting, where competition for attention is fierce, it’s crucial to find creative ways to engage your audience and make your message memorable. Maintain Brand Voice Irony should align with your brand’s overall tone and personality.

Copywriter 130

Copywriter Copywriting Entertainment Advertising 130

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. With your writing skills, you can transform ordinary words into persuasive, engaging, and memorable messages. The words flow effortlessly.

Copywriter 130

Copywriter Copywriting Persuasion Storytelling 130

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Digital Marketing Social Media 97

Grammarly

APRIL 25, 2024

Data from the latest State of Business Communication report shows that effective communication positively impacts productivity, customer satisfaction, brand reputation, and the bottom line. Leaders say they notice positive impacts, including increased productivity , heightened customer satisfaction, and improved brand reputation.

Communication 93

Communication Construction Collaboration Promotion 93

The Ethical Copywriter

APRIL 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. For ethical businesses, creating a brand can come more easily. But where to start?

Brand 52

Brand Copywriter Copywriting Education 52

Moz

MAY 10, 2020

The process was extremely creative, iterative, and collaborative. So, just a few months into 2018, our team pivoted and created a brand new SEO-driven content strategy to address our inability to move forward. Here, let's dive into six tips to ensure you don't have to sacrifice your own creative freedom for the sake of organic growth.

Creativity 70

Creativity SEO Content Hospitality 70

Buffer

DECEMBER 12, 2023

For the most successful creators, longevity hinges on more than just creativity and engagement. In this article, we dive into the intricate systems behind successful content creators as they share how they blend their creativity with strategy and technology. So, how do you get in and win?

Content Creation 116

Content Creation Content Creator Content Social Media 116

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 99

Brand Banking IT Entertainment 99

Buffer

NOVEMBER 28, 2023

We’ve even covered this before while addressing how the Buffer Content team uses AI in our creative process.    I made sure all the prompts reflected my content pillars of personal brand building, career growth and AI, so I could stay on brand.

Publisher 122

Publisher Publishing Publishing Proofreader 122

Content Hacker

FEBRUARY 7, 2024

Whether it’s nailing that creative project or arguing a case with precision, getting your brief right can set the stage for success. This piece is designed to walk you through the nuts and bolts of crafting effective briefs — be they creative or formal. So, you’re here to learn how to write a brief. Check out our AIO Blogger course.

Writing 96

Writing Long Form Content Projects Creativity 96

Buffer

SEPTEMBER 13, 2023

Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.

Content Creator 120

Content Creator Storytelling Creativity Banking 120