Neil Patel

JUNE 1, 2021

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Bramework

NOVEMBER 3, 2023

Building a business is hard work — but it’s a good idea to build brand awareness as your first step in the long journey to success. ” Learning how to build a brand begins with the passion it took to get it started in the first place. Without awareness, a brand is lost in the mix of all the other brands in the market.

Brand Awareness 52

Brand Awareness Brand Blog Blogging 52

Content Hacker

JANUARY 31, 2024

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. That’s branded content for you – it doesn’t push products into our hands but rather invites us to see what life could be like with them. Strengthen Brand Credibility 3.

Brand 52

Brand Storytelling Content Content Creation 52

Smart Blogger

JUNE 6, 2023

Navigating the ever-evolving landscape of branding in 2023? Let’s untangle the puzzle of brand awareness together. It’s no secret that your brand’s visibility can make or break your business, but how do you make your brand not just seen, but also remembered? What is Brand Awareness?

Brand Awareness 72

Brand Awareness Brand Social Media Collaboration 72

Publishing Trends

MARCH 5, 2024

Joanne Clark will become creative director and Fiona Macdonald will take on the role of publishing director. Shelly Romero has joined Chooseco as senior editor, she was formerly at Scholastic and Cake Creative. Kristen Pettit has joined Cake Creative and Electric Postcard as editorial director.

Editorial 75

Editorial Agency Art Director Creative Director 75

Content Hacker

FEBRUARY 21, 2024

Educational Blog Post Ideas Educational blog posts not only position your brand as an authority in your niche but also significantly improve SEO rankings by providing valuable information that meets the search intent of your audience. Top Ideas to Spark Creativity appeared first on Content Hacker. Can’t WAIT to welcome you inside.

Creativity 52

Creativity Blog Blogging Education 52

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. That keeps the brand cohesive across marketing channels.

Marketing 103

Marketing Social Media Keywords Engineering 103

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Digital Marketing Social Media 97

Neil Patel

FEBRUARY 18, 2021

Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. You can choose from various Twitter advertising formats , including promoted tweets, promoted accounts, promoted trends, and automated ads managed by Twitter. Make Sure Your Ads Are Creative.

Advertising 138

Advertising Ads Promotion Creativity 138

The Creative Penn

APRIL 1, 2024

She’s also an award-winning podcaster, creative entrepreneur, and international professional speaker. So instead of giving you a list of book marketing tactics, here are some of the opposite polarities on the marketing scale that — along with your definition of success — will help shape your book promotion choices.

Marketing 52

Marketing Social Media Advertising Promotion 52

Neil Patel

MAY 12, 2021

While organic Facebook leads won’t cost you anything, gaining them may be time-consuming, and your results can depend on your creativity levels, where you place your content, and the way you promote it. Just make sure you’re not overly promotional. For further branding and personalization, add a cover image and profile photo.

Social Media 145

Social Media Advertising Creativity Brand Awareness 145

Bramework

FEBRUARY 13, 2024

Reach new audiences and new influencers Increase your brand awareness Bridge relationships to new partnerships Helps boost your social media efforts At Bramework , we specialize in making your content easier to write, format and get in front of people faster. You’ll need to get creative with changing the ideas around the post.

Content 98

Content Blog Blogging Brand Awareness 98

Content Hacker

APRIL 14, 2024

The Pros and Cons of Legalizing Marijuana The Role of Religion in Modern Society The Impact of Social Media on Mental Health The Controversy Over Vaccine Mandates Promotional Blog Post Ideas Promotional blog posts are designed to market your own products or services or those of a sponsor/partner.

Writing 105

Writing Blog Blogging Food 105

Content Hacker

JANUARY 25, 2024

In the coming sections, we’ll dive into how to weave your brand stories, your social media posts, and your entire content marketing strategy into your editorial calendar. You get more than reminders — you’re getting an eagle-eye view of how different pieces interlock to tell your brand story across multiple channels consistently every month.

Editorial 104

Editorial Content Content Creation Collaboration 104

Publishing Trends

DECEMBER 4, 2023

In Agency News… Rachel Mann , formerly literary agent at Jo Unwin Literary Agency has joined Creative Artists Agency’s book department as publishing agent. Donya Dickerson has joined Aevitas Creative Management as an agent. PROMOTIONS Beverly Hare has been promoted to manager of compliance and quality control at Simon & Schuster.

Art Director 81

Art Director Agency Management Publisher 81

Smart Blogger

JUNE 28, 2023

For instance, Red Bull, a brand synonymous with extreme sports, executed a guerrilla marketing stunt that people still talk about — they sponsored a skydiving mission from space! Some think guerrilla marketing is only for big brands or that it’s too risky. Real-world examples have proven the efficacy of this approach.

Marketing 74

Marketing Utilities Food Creativity 74

Neil Patel

FEBRUARY 9, 2021

For many years, traditional marketing offered brands the choice of print, TV, or radio advertising if they wanted to get the word out about a new product or initiative. Consumers started seeing brand interactions unlike anything they’d ever seen before, and the term guerrilla marketing was coined. Stealth Guerrilla Marketing.

Ads 132

Ads Marketing Social Media Advertising 132

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. Video is now the main way people consume content online. Incentivize them with gift cards and other rewards.

Marketing 132

Marketing Content Entertainment Social Media 132

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Media Marketing Storytelling 126

Publishing Trends

JUNE 14, 2023

PEOPLE Sasha Quinton has been named EVP and president of Scholastic’s School Reading Events , the newly formed division that combines the book fairs and book clubs businesses. VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. Sarah Haugen has been promoted to senior editor at HarperCollins.

Art Director 69

Art Director Creative Director Editorial Agency 69

Kayleigh Moore

AUGUST 22, 2022

I’ve already done a bit of pivoting in my eight years of self-employment: I stopped doing copywriting projects and social media management (and stopped marketing my services through a brand name rather than my own name.) I know in-house folks are feeling this right now too!) The bottom line is : hang in there.

Freelance 130

Freelance Finance Consulting Copywriter 130

Publishing Trends

NOVEMBER 6, 2023

PEOPLE At Penguin Random House , Roseanne Serra , VP and director of art and design and Paul Buckley , senior VP and executive creative designer have left Penguin Publishing Group. In Agency news : Nour Sallam has been promoted to associate agent at P.S. Literary Agency. At Nosy Crow , Sofie Jones has joined as a publishing assistant.

Art Director 68

Art Director Editorial Agency Publisher 68

Publishing Trends

DECEMBER 19, 2022

Coffey , SVP of Communications and Events, has left the company. At Audible , James Finn joins as Head of Global Brand and Content Marketing. Rick Rekedal joins David C Cook as Chief Creative Officer. Previously she was Lead Creative Executive for Co-Productions and Partnerships at Realm. PROMOTIONS.

Architecture 85

Architecture Agency Finance Editorial 85

Publishing Trends

MARCH 19, 2024

Megan Zimlich is being promoted to senior manager of digital content at Kensington Publishing Chronicle Books has named Christina Amini as publisher of gift and she will also work in partnership with Chronicle’s Games & Toys. PROMOTIONS At Simon & Schuster , Lara Jones has been promoted to senior editor at Emily Bestler Books.

Art Director 71

Art Director Creative Director Editorial Publisher 71

Smart Blogger

OCTOBER 5, 2023

Their role in influencer marketing is to promote products or services in their niche. She also recommends local food and wellness brands to her followers. Bianca’s intimacy with her audience enhances the authenticity of her product promotion. Additionally, this collaboration strengthens the brand-influencer relationship.

Collaboration 95

Collaboration Social Media Script Brand Awareness 95

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. Bringing your brand to TikTok gives you visibility with millions of new users worldwide. Describe Your Brand in Your Bio.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. Others insist they differ.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Publishing Trends

NOVEMBER 20, 2023

Oliver Munday has returned to Doubleday , from Knopf , as creative director. The company will also be changing its name back to “Business Insider” as they look to improve the brand positioning of the business and tech news publication. Elena Guzman has been promoted to associate director of sales, specialty retail.

Art Director 69

Art Director Editorial Recruitment Architecture 69

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Hacker

MARCH 30, 2023

90% of consumers say UGC has more influence over their purchase decisions than things like promotional emails or even search engine results. In this blog, you’ll learn about: The different types of UGC campaigns such as hashtag campaigns and branded content initiatives. What Is User Generated Content Marketing?

Content Marketing 105

Content Marketing Marketing Content Social Media 105

Content Marketing Institute

NOVEMBER 19, 2018

With the help of streaming media technology and a virtually unlimited ability for consumers to build social communities around the things they love, massively popular video games like Call of Duty and League of Legends have been transformed from isolated youth activities into powerful and participatory online events. All You Need to Know Now.

Audience 75

Audience Brand Entertainment Concept 75

Neil Patel

MAY 27, 2021

For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores. Big brands may do this with television commercials or billboards. Smaller brands often stick to social media.

Sales 125

Sales Social Media Editorial Ads 125

Smart Blogger

JUNE 20, 2023

Ready to breathe some fresh air into your brand? Exceed their expectations, over-deliver, and they’ll become your brand ambassadors. Remember, a satisfied customer can often become a better advocate for your brand than any advertisement. Align your brand with a purpose that reaches beyond just selling products.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Publishing Trends

DECEMBER 19, 2023

At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. Hart will guide the fiction program and branded fiction properties and Steinberg will steer the nonfiction publishing programs. Suzie Dooré will stay in her editor-at-large role.

Editorial 85

Editorial Agency Publisher Publishing 85

Publishing Trends

APRIL 8, 2024

In Agency News… At WME , Eve Attermann has been promoted to partner in the books department. At Tobias Literary Agency , Danai Christopoulou has been promoted to assistant literary agent. At Dunow, Carlson & Lerner Literary Agency , Ariella Datz has been promoted to agent. Alexis Neuville is promoted to manager, marketing.

Art Director 67

Art Director Editorial Agency Creative Director 67

Make a Living Writing

OCTOBER 24, 2023

Marketing and Advertising Jobs Copywriters, content strategists, and marketing managers need to create persuasive and engaging written content for advertisements, social media, and promotional materials. Event Planners Event planners write proposals, invitations, and other documents to organize and promote events.

Script 102

Script Writing Persuasion Content Creator 102

Publishing Trends

FEBRUARY 6, 2024

See Promotions, below, for changes at Ingram. Kelly Gildea has been named director of audio production and creative partner development at Penguin Random House Audio. Sheldon will serve as consulting agent and RCW’s Millie van Grutten has been promoted to agent and will work in the new division.

Art Director 77

Art Director Editorial Publisher Publishing 77