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8 Tips For Creating a More Effective Case Study – With Examples

Neil Patel

Case studies go beyond simple testimonials by providing real-life examples of how your brand satisfied your customer’s needs and helped them accomplish their goals. If it’s someone in the automobile industry, then make your case studies about auto parts and accessories manufacturers. Tell the Story from Start to Finish.

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The Business Story Argument: A Working Framework to Pressure Test Your Story

Content Marketing Institute

Storytelling. And, the way things are going lately, today’s mainstream news headlines are probably going to be more outrageous than your brand ever will anyway. As so many of my mentors in storytelling drilled into my head – the heart of a great story is an argument for the truth. Creativity comes from unlikely juxtapositions.”.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? Industry fora (agricultural, manufacturing, retail, etc.) Look Back.

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B2B Copywriting: How To Amplify Conversions and Engagement

ContentWriters

Whether you’re writing about the efficiency of a software program or the quality of a manufacturing process, you want your B2B copy to demonstrate long-term value for other businesses. Increase Conversions Effective copy typically includes a call-to-action that compels readers to take the next step with a brand.

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Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic.

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. She also offered case studies from brands using VR, a welcome moment for those of us unable to visualize applications for VR outside of the gaming and consumer entertainment realm.

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”.