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What Is CTR? And How You Can Improve It

Backlinko

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

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Digital Asset Management: What It Is and Why You Need It

Content Marketing Institute

Editor’s note: The following is adapted from the author’s book, Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice , published by Rosenfeld Media and copyright by Real Story Group. Navigating all this digital media creates challenges for consumers and enterprises alike.

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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. Ensure all product content accurately reflects the company’s brand identity. In this role, you may be in charge of content like: Product descriptions or product pages/landing pages.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

In the age of digital media, having a steady stream of video views can increase visibility on social media. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers. When set up properly, text ads can deliver great results.

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40 Bloggers to Watch in 2011

ProBlogger

His branding is something that many people, including myself, can learn from. He has also worked to grow his brand off the blog. I expect him to grow his brand further this year. Jokes aside, he is one to watch is because he is a celebrity who’s using social media in the way it was intended. Lynn Terry.

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Is Your Brand Style Guide Complete?

The Hoth

If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all over the place (i.e.,

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