Content Hacker

FEBRUARY 4, 2024

If you’re a business owner, regardless of the size of your enterprise, you understand how crucial it is to market your brand effectively. In this context, the content featured on your website, blog posts, and landing pages becomes an integral part of your overall marketing strategy.

Content Marketing 73

Content Marketing Brand Marketing Content 73

Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Article Writing

MAY 26, 2022

How Cloud Computing Brands Can Best Leverage Blog Content. Using social media, typing up newsletters, optimizing your SEO practices, and creating captivating landing pages are among some of the best ways to make your blog content spicy and engaging. Not sure where to go with your blog? The Power of Social Media .

Brand 52

Brand Landing Page Blog Blogging 52

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Brand 110

Brand Marketing Food Publisher 110

The Hoth

APRIL 18, 2023

If you want your brand identity to stick in the hearts and minds of customers, consistency is the #1 ingredient. Sure, you also need a distinct brand voice, a pleasing color palette, a catchy tagline, and a recognizable logo – but brand consistency lies at the heart of it all. If your branding is all over the place (i.e.,

Brand 52

Brand Writing Style Content Creator Content Creation 52

Grammarly

DECEMBER 26, 2023

In this guide, we talk all about the sales letter, AI, writing prompts, and how you can use text generation to make your copywriting easier. Before we get into specifics, let’s first explain the sales letter, AI prompts, and how to use text generation in general. or “Can AI handle all kinds of copywriting?” What is a sales letter?

Sales 94

Sales Writing Persuasion Copywriter 94

Bramework

JANUARY 7, 2023

They will also craft copy that fits your brand’s voice and targeted audience. Especially written work that’s within the branding guidelines of your business. Landing Pages. A landing page is a web page that visitors arrive at after clicking a result in the Google search. Email Newsletters.

Content Writer 98

Content Writer Writer Website Script 98

Buffer

MAY 23, 2024

And it’s versatile, too: Copywriting techniques can be used for multiple formats — from e-commerce websites, landing pages, sales, pages to product descriptions and content marketing. Before-after-bridge is also an A+ copywriting formula for landing pages, case studies, and sales letters.

Copywriter 119

Copywriter Copywriting Social Media Persuasion 119

Grammarly

NOVEMBER 9, 2023

When they’re used for marketing purposes, think of a one-pager like a landing page. Just like a landing page, a one-pager is focused on a specific offer and written in a direct tone that aims to make the reader want to take advantage of the offer. Stay on-brand Everything your organization publishes is part of its brand.

Landing Page 91

Landing Page Concept Education Copy 91

Neil Patel

JANUARY 26, 2021

There are currently two ways to place videos on your landing pages or website—link or embed videos. Embedded videos keep users on your page—which is ideal for landing pages or blog posts where you want to share information, but avoid losing the viewer to another page. Which method should you choose?

Landing Page 117

Landing Page IT Storytelling Text 117

The Hoth

AUGUST 29, 2023

Increase keyword position rankings Without high-quality backlinks pointing to your most important pages, it’ll be incredibly difficult to outrank your competitors. For example, let’s say that one of your best landing pages is perfectly optimized for your target keyword, but you just can’t seem to crack the top 5 Google results.

Landing Page 98

Landing Page Text Keywords SEO 98

Smart Blogger

SEPTEMBER 6, 2023

It’s all about automation, and its standout features include a Smart Designer, creating branded email templates in seconds, and Accelerated Mobile Pages (AMP) for email functionality, allowing interactive elements like surveys in the email. What You Get for Free Email Marketing : Send up to 2,000 emails with the platform’s branding.

Marketing 104

Marketing Landing Page Digital Marketing Social Media 104

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Neil Patel

DECEMBER 14, 2020

We’re going to dive into the eight advanced Amazon ad tactics you can add to your repertoire to boost your ad spend ROI, brand awareness, and ultimately bring in more sales on autopilot. By going after phrases with low competition and a high purchase intent, you can boost your brand awareness and sales and improve your Amazon SERP.

Ads 145

Ads Sales Brand Awareness Landing Page 145

Quick Sprout

JULY 22, 2022

They provide a host of lead nurturing tools to help you grow your contact list: Landing pages. Create actionable and engaging web pages to collect leads for you. And, unlike other email marketing services, Sendinblue can support chat and SMS if you want to drive leads on your site or by text. Sign up forms. Facebook ads.

Marketing 144

Marketing Landing Page Lead Generation Sales 144

Neil Patel

SEPTEMBER 2, 2021

Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to. For example, you could test: headlines link descriptions CTA buttons text images keywords.

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Backlinko

FEBRUARY 20, 2024

Whether you’re an experienced affiliate marketer or a beginner, this list will make it easy to identify partners aligned with your brand and audience. It hosts millions of retailers from over 175 countries, including major brands like Kylie Cosmetics, Fashion Nova, Nestlé, Staples, and Redbull.

Content Creator 89

Content Creator Landing Page Digital Marketing Agency 89

Neil Patel

SEPTEMBER 23, 2021

See, graphic design is about communication: sending the right message to your intended audience and showcasing what’s special about your brand. It sets the tone for how a prospect perceives your brand. Secondly, graphic design helps reinforce your brand identity. However, what’s equally important is the font and the text size.

Landing Page 133

Landing Page Text Ads Communication 133

Smart Blogger

FEBRUARY 16, 2023

93% of brands say they got new customers due to the videos posted on their social media accounts. Hubspot , 2022) 66% of people said they’d prefer to watch a short video to learn about a product or service, while 18% would instead read a text-based article, website, or post. Brand Building Statistics Let’s talk about the brand, baby.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Elna Cain

MARCH 17, 2024

Before I discuss this new freelance work opportunity with you, I want to state that I don’t promote free work as a way to land a writing job. It will take me some sleuthing but I would take the time to find this brand on social and ask the social media team who to contact for a blog writing gig. ” Such good questions!

Freelance 187

Freelance Social Media Email Copy Copy 187

Neil Patel

MAY 3, 2021

A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. On my own site, I spent time A/B testing my popup to find out what encouraged users to engage with my brand. Testing different offers is also important.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Backlinko

SEPTEMBER 27, 2023

On top of that, you’ll also be able to view which page is earning the backlink, the Page Authority Score of the referring domain, and the anchor text. You can’t determine any toxic links you might have, nor can you analyze the anchor text used or the page authority score of the referring domain.

SEO 108

SEO Landing Page Keywords Content Creation 108

Grammarly

JANUARY 11, 2024

While in the past readers could easily identify recycled content, AI rewrites can appear brand-new, letting you essentially double or triple your content pool with little effort. Yes, if you paste any writing into a generative AI text window, you can ask the AI to rewrite it however you want.

Content 96

Content Writing Style Text Copywriter 96

Neil Patel

MAY 5, 2021

Text ads are the type you usually see on the primary Google search page. They offer display and text ads in association with highly targeted keywords. They combine display and text ads with targeted search terms. Some brands find that, while these options bring less traffic, the overall ROI is a bit better.

Advertising 123

Advertising Landing Page Social Media Keywords 123

Neil Patel

FEBRUARY 25, 2021

Each carousel card has a URL that users can click to view a specific product page or landing page. The photos let you visually present your brand and emphasize the varying usage of your products. Unlike the typical ad, Facebook Carousel ads let you add different CTAs to different landing pages.

Ads 116

Ads Landing Page Brand Awareness Social Media 116

Neil Patel

JANUARY 15, 2021

Understanding SEO is crucial to significantly increase your traffic and brand awareness. Create SEO Optimized Landing Pages. A well-designed landing page can improve your lead generation and sales. The more landing pages you create, the more gateways you open up for incoming search traffic.

SEO 145

SEO Landing Page Keywords Social Media 145

Neil Patel

SEPTEMBER 16, 2021

These are the snippets of text that appear below your title tag in the SERPs. An effective meta description informs users what your page is about and also compels them to click through to your post. For this to work, you must implement image SEO best practices like naming your images properly and adding alt text.

Landing Page 145

Landing Page Persuasion Keywords Social Media 145

BKA Content

NOVEMBER 13, 2022

A high-quality ebook can position you as a thought leader within your niche, increasing the profile of your brand and encouraging leads to become clients. Ideally, an ebook should support your core product or service by offering your reader value, without replacing their need to actually make a purchase from your brand.

Landing Page 83

Landing Page Proofreader Recruitment Lead Generation 83

Neil Patel

AUGUST 6, 2021

Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. Customer retention is a function of the experiences your customers have with your brand. That’s why creating a community around your brand is an excellent way of boosting customer retention.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

JANUARY 25, 2021

Responding to customers’ reviews , both the good and the bad , increases engagement, makes your brand human, and builds trust with prospective customers. For good reviews, thank the reviewer and include an element of their text in your response. Create a Quality Landing Page. Conclusion.

Landing Page 132

Landing Page Architecture Keywords Text 132

Express Writers

JANUARY 31, 2023

It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content. Ogilvy headed up incredibly successful and memorable campaigns for some of the top brands in the 1950s and ‘60s, including American Express, Rolls Royce, Hathaway, Shell, Dove, and others.

Copywriter 95

Copywriter Copywriting Landing Page Persuasion 95

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95

Brand Banking IT Entertainment 95

Backlinko

MAY 14, 2024

Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail. Take baby clothes shop MiniOlie, for example.

Marketing 102

Marketing Social Media Keywords Engineering 102

Bramework

OCTOBER 19, 2023

Let’s find out how to increase your website conversion rate and what that means for your brand. Across the web, we found that the average landing page conversion rate was 2.35% , and the top 25% are converting at 5.31% or higher. What are these landing pages doing that the others are not? What does that mean?

Website 52

Website Landing Page Lead Generation Blog 52

Quick Sprout

AUGUST 24, 2022

You’ll be able to preschedule emails and text messages when someone joins your list, for example, tailoring these automated sequences based on demographics or custom attributes that you set. Design landing pages that convert. With that you’ll be able to set up landing pages and transaction emails.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. If you’re going to use text in an image, it can impact the reach of your ad.

Ads 113

Ads Landing Page Advertising Copy 113