Jane Friedman

JANUARY 11, 2024

I use the term “media kit,” but others might refer to it as a “press kit,” a “one-page promotional kit,” your “pitch sheet,” or a “one sheet.” Regardless of the name, it’s a one-page document that ideally matches the look and feel of your brand. Logos and cover art are more recognizable than text titles and names.

Media 92

Media Social Media Education Utilities 92

Content Hacker

FEBRUARY 22, 2023

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Ensure all product content accurately reflects the company’s brand identity.

Portfolio 98

Portfolio Content Education Storytelling 98

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand. Conclusion.

Content Marketing 105

Content Marketing IT Marketing Content 105

Neil Patel

OCTOBER 4, 2021

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. There are a handful of brands that are known for their outlandish and surprising ad content. Be Relatable. What should you be testing?

Creativity 132

Creativity Ads Advertising Digital Media 132

Neil Patel

JUNE 2, 2021

When a new social media platform starts to take off, you’d better be there promoting your brand. Don’t get me wrong; social media ads can work wonders. No brand wants to waste precious time and money selling to viewers who simply aren’t interested. Being a marketer is an interesting job. The best part? Bumper Ads.

Ads 141

Ads Brand Awareness Lead Generation Advertising 141

Content Marketing Institute

JULY 20, 2018

In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Entertainment marketing created their content, brand created their content, social created their content. 4-7 in Cleveland, Ohio.

Storytelling 57

Storytelling Entertainment Social Media Collaboration 57

ProBlogger

OCTOBER 6, 2016

I’m a change evangelist which really means I help brands embrace change and integrate technology, social media, I’m a speaker, proud dad. The first one, I did the opening keynote on digital storytelling and relating with your audience. I did a panel yesterday afternoon on working with brands as an influencer.

Social Media 28

Social Media Media Brand Audience 28