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Become an Expert Product Content Strategist: Your 101 Guide

Content Hacker

For example, the text you read inside an app or software — the user interface, forms, buttons, prompts, and more — is all product content. They develop effective ways to shape the customer experience of a product through storytelling and engaging copywriting. Overall, product content strategists are storytellers.

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What Is Interactive Marketing and Why Does It Matter for Your Business?

ContentWriters

As a content consumer, what do you enjoy more: reading a bunch of text or engaging, interacting, and playing around with what you’re consuming? Types of interactive marketing include: Quizzes Surveys and Polls Calculators Chatbots Videos Interactive Storytelling. Interactive Storytelling. The latter, of course!

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To Get on Podcasts, Create a Media Kit

Jane Friedman

Press includes websites, both digital media outlets and blogs where you have been quoted or have actually written the post, and print media, such as newspapers or magazines, radio interviews, podcast interviews, and television interviews. You are going to use these graphics in your media kit.

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How a Winery Crushed Its Content Marketing With Video

Content Marketing Institute

Make a montage with text overlays. HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. When it comes to digital media, nothing conveys your brand’s personality like video. That’s an efficient way to create interesting footage without requiring people to take much time away from their jobs.

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10 Ideas For Killer YouTube Ad Creatives

Neil Patel

Ad creatives are the ads served to users on a social media or digital media platform. On YouTube, these are most often video ads and may include images, video, audio, and text. Ask yourself these questions: How can the storytelling be improved? An easy way to do this is by using storytelling.

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How NASCAR Drives Better Storytelling With a Unified Team

Content Marketing Institute

The 40-person team handles: Social media. Digital media (including all content for NASCAR.com). Once, NASCAR’s social media posts involved a few lines of text. In March 2018, Evan flipped the switch on a long-awaited NASCAR content studio built for digital and social distribution. 4-7 in Cleveland, Ohio.

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How to Use YouTube Ads to Grow Your Business

Neil Patel

TrueView Discovery ads are promoted throughout YouTube, appearing as an image thumbnail with up to three lines of text. Let’s say you’ve already established an audience via digital media. The bumper ad doesn’t allow for much in terms of storytelling or education. Video Discovery Ads.

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