Neil Patel

MARCH 28, 2023

Driving customers—not just visitors—to your landing page is the best way to make sales. For example, let’s say that your organization recently introduced a new coffee brand. When you target users on their interests, you’ll likely notice an increase in the number of email subscribers, Facebook fans, brand advocates, and buyers.

Ads 145

Ads Landing Page Ad Copy Advertising 145

ContentWriters

FEBRUARY 13, 2024

Understanding the pros and cons of gated vs. ungated content helps you build a content strategy that maximizes organic traffic, influences customer engagement, and generates more leads. Examples include blogs, videos, case studies, social media content, infographics, and landing pages accessible to anyone on the web.

Landing Page 59

Landing Page Content Brand Awareness Social Media 59

Neil Patel

FEBRUARY 17, 2023

Colors C hange B rand P erception There’s a reason top brands choose a color scheme, publish brand guidelines, and work tirelessly to make sure their design is consistent across all their communication channels. Color changes how we perceive brands. It’s a fact we see played out in daily life as well.

Brand 110

Brand Marketing Food Publisher 110

Express Writers

OCTOBER 4, 2022

It’s no secret that content marketing is a powerful, effective way to increase brand awareness and trust. Although it may not sound like the most glamorous task, tracking key content engagement metrics will reveal tons of valuable information about the performance of your content once it’s out in the world.

Engagement 52

Engagement Content Creator Landing Page Content 52

Neil Patel

JUNE 15, 2021

Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. In addition to simply operating as a help feature, chatbots can be used as a tool to improve site visitor experience, not to mention completely changing the way brands communicate and interact with their existing and would-be consumers.

Ads 142

Ads Landing Page Social Media Copy 142

Bramework

OCTOBER 19, 2023

Let’s find out how to increase your website conversion rate and what that means for your brand. Your website conversion rate is the ratio of visitors to your website that then act on your call to action (CTA ) — for example, someone downloading, subscribing commenting, etc. Does your website have an eBook for readers to download?

Website 52

Website Landing Page Lead Generation Blog 52

ContentWriters

FEBRUARY 28, 2024

Businesses can use CTAs to ask customers to perform a variety of actions, such as: Leave a comment Buy a product Share a post Download a white paper Subscribe to an email newsletter Complete a survey Post a review The call-to-action motivates a reader to engage with the company and ideally convert as a buyer or help promote the brand.

Insurance 59

Insurance Content Landing Page Consulting 59

Neil Patel

JANUARY 8, 2023

But before we get into the details, we want to highlight a few points to get you thinking first: You have 0-8 seconds to make a compelling headline and landing page. The more landing pages you have, the more leads you are likely to get. Download Now – Free” performed better than “Try Firefox 3”.

Website 145

Website Landing Page Finance Sales 145

Content Hacker

AUGUST 18, 2023

These prevent your leads from taking the desired action on your blog posts or landing pages. If you’re unable to clearly convey your value proposition or address pain points effectively, it might result in low engagement and, ultimately, lower conversion rates. Poor messaging often serves as another barrier.

Sales 88

Sales Landing Page Marketing Copy 88

ContentWriters

MARCH 6, 2024

An effective SEO content brief is crucial in developing compelling online content that engages your target audience and achieves your business goals. Writers are then equipped to incorporate these optimization elements to drive visibility, elevate your overall domain authority, and expand brand reach. What Is an SEO Content Brief?

SEO 98

SEO Writing Content Brand Awareness 98

BKA Content

NOVEMBER 13, 2022

A high-quality ebook can position you as a thought leader within your niche, increasing the profile of your brand and encouraging leads to become clients. Ideally, an ebook should support your core product or service by offering your reader value, without replacing their need to actually make a purchase from your brand.

Landing Page 83

Landing Page Proofreader Recruitment Lead Generation 83

Backlinko

MAY 14, 2024

Helping to engage its target market. Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail.

Marketing 102

Marketing Social Media Keywords Engineering 102

Neil Patel

FEBRUARY 25, 2021

Each carousel card has a URL that users can click to view a specific product page or landing page. The photos let you visually present your brand and emphasize the varying usage of your products. Unlike the typical ad, Facebook Carousel ads let you add different CTAs to different landing pages.

Ads 116

Ads Landing Page Brand Awareness Social Media 116

Smart Blogger

JUNE 29, 2023

This might involve offering a free eBook download or hosting a live Q&A session on social media. It’s all about capturing attention and sparking engagement. They’ve taken the bait and are nibbling around, downloading resources, attending webinars, or spending quality time exploring your site. Still unclear.

Lead Generation 73

Lead Generation Landing Page Utilities Persuasion 73

Neil Patel

JANUARY 29, 2021

Social media plays a crucial role in the success of any brand or business. By integrating your website with social media platforms, it helps expand your reach and drive engagement. What social media platforms are you currently using to promote your brand? Consider using a plugin that can match your site’s branding as well.

Social Media 142

Social Media Media Landing Page Script 142

Backlinko

SEPTEMBER 27, 2023

If they’re not worth keeping, you can add them to the disavow list by selecting the button on the right: Once you’ve added the toxic links to the Disavow list you can download the list as a.txt file. Tracking page view metrics After you’ve launched an SEO campaign, measuring its performance is essential.

SEO 108

SEO Landing Page Keywords Content Creation 108

Neil Patel

JULY 31, 2021

Awareness: First, a person discovers your brand and becomes a lead. Decide what you want from each stage of the funnel; for example, maybe you want to increase your traffic at the top of the funnel, boost your engagement rate in the middle, and increase your conversions at the end. Why should a customer care about your company?

Landing Page 145

Landing Page Sales Social Media Brand 145

Smart Blogger

FEBRUARY 16, 2023

93% of brands say they got new customers due to the videos posted on their social media accounts. AdResultsMedia, 2022) 64% of podcast listeners say they welcome and appreciate advertising on podcasts and are grateful to the brands that support their favorite shows. Brand Building Statistics Let’s talk about the brand, baby.

Digital Marketing 127

Digital Marketing Marketing Retail Landing Page 127

Freelance Magic

NOVEMBER 25, 2022

You’ll find easier success (and pay) working for personal brands in this niche. If you can master the craft of writing engaging long-form pieces, you can charge up to $500-$800 per article. While these are short pieces of content, you’ll have to conduct client interviews to write engaging and high-converting pieces.

Freelance 162

Freelance Finance Medical Writing 162

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 95

Brand Banking IT Entertainment 95

Neil Patel

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. When done well, lead generation can nurture qualified prospects from tentative interest all the way to the customers and ambassadors your brand relies on.

Lead Generation 145

Lead Generation IT Landing Page Social Media 145

Credible Content

SEPTEMBER 8, 2022

You want to engage your audience. Conversion rate is mostly considered for landing pages and email campaigns but even your normal web pages and blog posts can have conversion rate. Conversion rate means, how many people perform the CTA (call-to-action) of the web page or the blog post. Boost engagement.

Writing 130

Writing Content Copywriter Copywriting 130

Neil Patel

MARCH 23, 2021

Paid ads provide a fast and effective way to promote podcasts and increase brand awareness. Snapchat ads leverage unique advertising features such as augmented reality, face swap, and engaging filters to boost brand awareness and promote podcasts. Are you a beauty or lifestyle brand? Here’s how to do it.

Promotion 118

Promotion Ads Landing Page Brand Awareness 118

Neil Patel

JANUARY 28, 2021

54 percent of consumers say they prefer to watch videos from the brands they support over any other content type. Instead, you’ll find thoughtfully crafted videos, high-quality creators, and an engaged, helpful community. Vimeo users tend to be more creative and engaged. Video marketing has exploded in recent years.

Marketing 129

Marketing Landing Page Social Media Collaboration 129

Neil Patel

FEBRUARY 10, 2021

A very basic sales funnel might look something like this : Funnels can help you do several things: Create awareness for your brand, product, or service Pique interest in what you have to offer Evoke a desire for purchase through education Help leads perform a desirable action Move leads through the funnel to the final purchase.

Landing Page 133

Landing Page Lead Generation Social Media Brand Awareness 133

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Google Ads Copy Strategies.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. Not all call to action messages are created equal. Tactic #4: Evoke Curiosity.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

MARCH 25, 2021

It’s ideal for brands targeting a younger audience, as the majority of TikTok users are between the ages of 10 and 29. Tapping into this diverse market offers a lucrative opportunity for brands. TikTok is the most-downloaded social app worldwide. Describe Your Brand in Your Bio. Use Sponsor Branded Hashtags.

Landing Page 141

Landing Page Social Media Advertising Creativity 141

Quick Sprout

AUGUST 24, 2022

Design landing pages that convert. With that you’ll be able to set up landing pages and transaction emails. From capturing new leads to generating sales, recovering abandoned carts, and driving engagement from your site traffic, GetResponse offers tools to meet your needs. Well worth it in my opinion.

Marketing 126

Marketing Landing Page Lead Generation Sales 126

Smart Blogger

MARCH 3, 2023

These emails act as brand awareness to nurture subscribers and help them get to know your brand, message, and products. Dedicated Landing Page Creating a landing page for your offers can help your conversion rates by as much as 43%. Sarah Titus uses landing pages for many of her incentives.

Marketing 98

Marketing Landing Page Social Media Brand Awareness 98

Backlinko

DECEMBER 21, 2023

This metric provides insights into how customers engage with your content, highlighting what resonates with them. Why CTR Matters for SEO User engagement: A high CTR shows that you’re matching the search intent of users and that they’re engaging with your content. CTR is a metric you shouldn’t ignore.

IT 104

IT Ad Copy Keywords Landing Page 104

Buffer

NOVEMBER 8, 2023

But the sheer volume of metrics can be a little overwhelming when you start digging into the data — pinpointing the ones that matter for your brand and business isn’t always easy.  For example, if one person visits the page ten times, ten page views will be recorded.

Content Marketing 128

Content Marketing Marketing Social Media Search Engine Optimization 128

ContentWriters

NOVEMBER 2, 2022

Content marketing has long been recognized as one of the most effective ways to build brand awareness for your business. Content marketing is a form of online marketing that focuses on creating, publishing, and distributing high-quality content to acquire new customers, engage with existing ones, and convert prospects.

Sales 98

Sales Content Marketing Marketing Brand Awareness 98

Elna Cain

OCTOBER 13, 2022

Try to make this section of your byline engaging and not just a matter-of-fact spewing of details. Even though my writing niche is SaaS, as you saw with my SaaS clients – Zapier, GoDaddy and Smartblogger – each byline was tailored to the brand. Download Beth?s You can use your byline to answer all three questions!

Portfolio 154

Portfolio IT Freelance Storytelling 154

Smart Blogger

JULY 11, 2023

But how do you keep up and ensure your brand remains visible in the vast digital sea? The Ad Auction also considers the Quality Score — a valuable metric that evaluates the relevance and quality of your ad and landing page. If your ad promises free shipping, ensure this is clearly communicated on your landing page too.

Engineering 64

Engineering Landing Page Marketing Construction 64

Express Writers

JANUARY 31, 2023

It can be an important tool to improve conversion rates on landing pages, blogs, and other types of content. Ogilvy headed up incredibly successful and memorable campaigns for some of the top brands in the 1950s and ‘60s, including American Express, Rolls Royce, Hathaway, Shell, Dove, and others.

Copywriter 95

Copywriter Copywriting Landing Page Persuasion 95

Neil Patel

OCTOBER 21, 2020

As a result, RankBrain says, “Maybe this page shouldn’t be so high in the results.”. If you understand bounce rate properly, it can tell you if your marketing strategy is effective and if your visitors are engaging with your content. Click on “Site Content” and then “Landing Pages.”. Segment Bounce Rate by Landing Page.

Landing Page 145

Landing Page Keywords Engagement Audience 145