Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 107

Brand IT Social Media Editorial 107

Contently

FEBRUARY 1, 2023

The best brands have a clear and consistent voice and point of view that comes through in their internal and external channels. Whether the content team owns everything content or just influences it, every organization needs a messaging and positioning strategy based on research and engagement with product and product marketing teams.

IT 122

IT Content Collaboration Social Media 122

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 105

Brand Storytelling Creativity Content Marketing 105

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? CCO: Which brands have made the deepest inroads with VR?

Brand 93

Brand Storytelling Food Manufacturing 93

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. You do this by following them and engaging with them on the platform. Brand Journalist.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. These fun, memorable experiences increase customer engagement and loyalty. They provide opportunities to engage with customers, introduce new offerings, and gather feedback. Marketing Strategist Jobs 3.

Marketing 89

Marketing Collaboration Social Media Digital Marketing 89

Bramework

FEBRUARY 2, 2024

If you aren’t using the Bramework blog builder, here are the core components of your blog outline: Main Header Intro Challenge or Question Subheaders Solutions Conclusion Additionally, I recommend throwing in … A “Click-to-Tweet” At least 3-5 images Internal and external links … and of course — an engaging CTA.

Blog Post 98

Blog Post Writing Post Blog 98

ContentWriters

OCTOBER 18, 2023

With ads vying for attention from every platform and media channel, consumers value reliable, unbranded information from reputable sources over branded and promotional content. Readers who find value in your content and respect the author’s expertise will associate their professional knowledge with your brand.

Search Engine Optimization 64

Search Engine Optimization Medical Content Healthcare 64

ProBlogger

MARCH 19, 2018

How to Develop an Engaged Blog Audience. In today’s episode I want to talk about building engagement on your blog, and building a sense of community around it and your online business. Building engagement is so important for your blog. When people see engagement, they want to stick around and spend money. Tom Shefchunas.

Engagement 48

Engagement Audience Blog Blogging 48

Neil Patel

FEBRUARY 3, 2021

Using individual story panels with videos, graphics, and other features, you can share brand narratives that users can click through to experience the story you want to tell. Every brand has a story to tell—and Google Web Stories helps you tell yours. Before you create your first Google Web Story, think about your brand’s image.

Storytelling 140

Storytelling Social Media Content Creator Landing Page 140

Content Marketing Institute

NOVEMBER 17, 2017

But it’s a great example of how gas stations are using relevant content delivered in an unexpected way to engage their captive audiences.@GasStationTV GasStationTV uses relevant #content delivered in an unexpected way to engage a captive audience. Presentations. AnnGynn Click To Tweet. Why pursue a captive audience?

Audience 97

Audience Landing Page Entertainment Content 97

Content Marketing Institute

NOVEMBER 30, 2017

CMI’s recent content management and strategy research confirms that while 92% of respondents say their brands view content as a business asset, few marketers have the processes and tools to make this a reality. Sales presentations. Give your metadata as much attention as your content, says @amchughredhat via @marciarjohnston.

Content 222

Content Editorial Editorial Team Content Marketing 222

Bramework

OCTOBER 9, 2023

It requires thinking about the audience and creating content that engages them. You’re free to use your blog as a tool to build trust with potential customers while establishing your online brand. Blogging isn’t just about presenting facts; it’s about sparking emotion and inciting action.

Blog 52

Blog Blogging Social Media Keywords 52

Content Marketing Institute

AUGUST 7, 2018

Well, the presenters at Content Marketing World want to help. Bethany Chambers , director of audience engagement, North Coast Media . How can I use content marketing to increase brand presence in the most efficient way? How can I use content marketing to increase brand presence in the most efficient way?

Content Marketing 105

Content Marketing Marketing Content Editorial 105

Content Marketing Institute

JANUARY 15, 2019

Over 80% of people say they prefer to watch a live video than read social media posts, and four in five say they prefer to view a video from a brand than to read a blog, according to a survey from Livestream and New York Magazine. 4 of 5 people would rather watch a brand’s videos than read its blog. For a start, they’re more forgiving.

Landing Page 90

Landing Page Editorial Team Editorial Text 90

Content Marketing Institute

APRIL 27, 2018

Instagram presents a huge problem for brands. Still, it makes sense to brand your profile with a clear and attractive logo. HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. To do this for your brand, you can easily set up a landing page like Foundr’s using a tool like Leadpages.

Landing Page 108

Landing Page Editorial Team Editorial Social Media 108

Content Marketing Institute

MARCH 22, 2018

The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. To figure out how to build a longer relationship with the customer, the iQ team defined what it calls a “customer ladder” – the steps someone takes to progress from first timer to engaged subscriber. Click To Tweet.

Audience 106

Audience Editorial Team Editorial Social Media 106

Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Concerned about how Facebook’s latest algorithm updates might affect your brand’s performance on the platform? on platform (2) make use case to engage.

Social Media 111

Social Media Media Marketing Long Form Content 111

Fat Joe

SEPTEMBER 8, 2023

Here’s what you need to consider: Internal Resources Start by evaluating the expertise already present within your SEO agency. You provide the services under your brand name but use a third-party provider to do the work. You want a mix of backlink types – editorial links, guest posts , business profiles, etc.

SEO 98

SEO Agency Writing Projects 98

Content Marketing Institute

AUGUST 28, 2018

Some of the presenters at Content Marketing World offer their out-loud critiques of what could be done better in content marketing. Christoph Trappe , chief content engagement director, Stamats Business Media. Don’t create #content simply to fill an editorial calendar, says @tamadear. Zontee_Hou #CMWorld Click To Tweet.

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Neil Patel

MAY 19, 2021

Here’s how to shift your keyword strategy to answer users’ queries, position your brand as the go-to expert, and find phrases with high purchase intent. The data searching technique aims to understand the meaning of words in context and determine user intent before presenting search results. What Are Lucrative Keywords?

Keywords 139

Keywords SEO Digital Marketing Landing Page 139

ProBlogger

MARCH 19, 2018

Several Key Ways to Develop an Engaged Blog Audience. In today’s episode, I want to talk about building engagement on your blog, building a sense of community around it and your online business. Building engagement is so important to your blog. When people see engagement happening, they want to stick around and spend money.

Engagement 23

Engagement Audience Blog Blogging 23

Content Marketing Institute

FEBRUARY 8, 2018

When Melanie Deziel’s New York Times colleagues tweeted “ impressively produced ” and “ can’t believe I’m sharing a paid post … even mobile-friendly ” about a native ad that she and her team had created, she knew T Brand Studio had gotten some things right. Her native advertising rivals the quality of the best editorial content in the world.

Advertising 96

Advertising Editorial Content Marketing Ads 96

Content Marketing Institute

JULY 24, 2018

We asked the presenters at Content Marketing World 2018 to share what they would do. From meals and research to customer advisory boards and in-person event studios, these presenters have a lot of good ideas. I’d fly in top speakers to present on top topics. What could you do with an additional $1,000? Invest in success.

Content Marketing 102

Content Marketing Marketing Content Content Creation 102

Content Marketing Institute

SEPTEMBER 26, 2018

First, we asked the presenters at Content Marketing World to share the best questions they’ve been asked about content marketing. How can I use content marketing to increase brand presence in the most efficient way? Build brand awareness by personalizing your brand with #content, says @MariyaBentz. We are here to help.

Content Marketing 92

Content Marketing Marketing Content Content Creator 92

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. Explainer videos with presentations about how and the best ways to use your products may raise engagement and the number of views on your channel.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

NOVEMBER 14, 2017

As more and more publishers and brands entered the market, About.com’s market share started to disintegrate. I presented a workshop to a group of students in Des Moines a few weeks back. Are you creating a new content brand, or weaving into your existing product or company brand? No time like the present to make a change.

Content 97

Content Editorial Finance Education 97

Fat Joe

OCTOBER 14, 2022

iSpionage also presents lists of the most profitable keywords. These let you optimize products, improve brand performance and enhance the customer journey. Other metrics include Citation Flow which shows the quantity of links, and Visibility flow which tracks high-quality editorial links. Take its suite of ecommerce services.

SEO 95

SEO Agency Keywords Digital Marketing 95

Content Marketing Institute

OCTOBER 15, 2018

Is your brand deliberately centered on readability? Content marketers deliver a wealth of ideas and information, but it’s not always presented in the best way. Don’t have an engaged audience. I will take you through nine steps to ensure that your audience is more likely to consume and engage with your content.

Medical 93

Medical Proofreader Government Editorial Team 93

Content Marketing Institute

JANUARY 2, 2018

As marketers and businesspeople, we know social presents tremendous opportunities for business … but when it’s used only as a broadcast channel, you’re failing to make connections. HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. I asked Christin for tips on how to think like a community builder.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

APRIL 23, 2018

Turn Your Strategy Into a Stellar Editorial Content Plan. Enhanced brand awareness or sentiment among potential customers? Here is a checklist for creating a simple editorial status report , which you can use to share key analytics and insights on an ongoing basis. Content Marketing Strategy Essentials. joderama Click To Tweet.

Editorial 106

Editorial Social Media Content Marketing Brand Awareness 106

Moz

MARCH 30, 2021

For many, link building also presents a challenge. Back then, the SEO world was still adjusting to the fallout of Google's Penguin Algorithm , which punished sites engaging in manipulative link building practices. Folks get sincerely frustrated with wasted link building efforts, poor outreach processes, and lack of results.

Agency 61

Agency Editorial SEO Engineering 61

Moz

JANUARY 1, 2019

Questions are highly engaging: Asking a question triggers a natural answering reflex in human beings. Using questions on your landing pages and / or social media will improve engagement. Branded questions (those usually include your or your competitor's brand name or a product name).

Landing Page 59

Landing Page Social Media Architecture Keywords 59

Content Marketing Institute

MARCH 30, 2018

Before you go for the easy click prompted by outrage, shock, or fear, remember that those kinds of headlines rarely result in sustained engagement. Don’t go for the easy click prompted by shock if you want to sustain engagement, says @rohitbhargava. Non-Obvious trend: Brand stand. Click To Tweet. SproutSocial Click To Tweet.

Content 106

Content Social Media Content Marketing Content Creator 106

Moz

AUGUST 7, 2019

Organic Growth to Present Day. However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. That means, the editorial process is intense and laborious. So, the real secret sauce was in our editorial process.

Media 49

Media SEO Keywords Sales 49

Content Marketing Institute

NOVEMBER 20, 2017

An app had recognized my friend’s message as a yes-no question and had presented me with ready-to-use replies. Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. The brand claims that it “will never go back to humans.”.@shopcosabella Check it out!

Marketing 104

Marketing Content Agency Content Marketing 104

CoSchedule

SEPTEMBER 21, 2022

It also makes it easy for the communications team to plan their schedules and timely deliver all comms content — helping keep employees engaged. Who has viewing access or editorial access? Or, you might want to tweak your branding to support the LGBTQIA community. External Communication Calendar. Who’s going to be the admin?

Communication 52

Communication Projects Collaboration Editorial 52