Jane Friedman

FEBRUARY 1, 2023

Photo by Peter Aroner on Unsplash Today’s post is excerpted from Brand the Author (Not the Book) by Karen A. I firmly believe we can learn about ourselves by traveling and engaging in history. A platform tool is anything a reader will engage with that comes from you. Chase ( @KarenAChase ). One of the biggest is author platform.

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Brand Publisher Publishing Publishing 116

Copywriter Collective

DECEMBER 19, 2023

In the digital landscape, crafting compelling video scripts is imperative for capturing audience attention and fostering engagement. Algorithms emphasize engaging content, necessitating scripts that resonate with audiences while complying with SEO criteria. Ever wondered why optimizing video scripts is so essential?

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Script Copywriter Copywriting Engagement 52

Neil Patel

DECEMBER 1, 2020

If you’re not using live streaming to engage with your followers, then you might be. Here’s how you can leverage live streaming to create crazy levels of engagement with your audience. It allows your audience to see the faces and voice behind the brand in an unfiltered medium that drives brand association and loyalty.

Engagement 145

Engagement Audience Social Media Utilities 145

Freelance Union

MAY 10, 2023

Involving your freelance client at the earliest stage of strategy & idea development can really help to increase their engagement from the beginning and cultivate a shared sense of project ownership. Find out how to make your brand strategy session run smoothly and remain energized throughout!

Brand 86

Brand Freelance Creativity Engagement 86

Neil Patel

MAY 3, 2021

More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Companies like Apple possess brand stories that are legendary in their status.

Brand 144

Brand Storytelling Construction Communication 144

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. What about content posting?

Brand Awareness 71

Brand Awareness Brand Social Media Retail 71

Smart Blogger

JULY 18, 2023

These are times when most users are actively engaging with content. They click, watch, engage, and share. While social media platforms like Instagram or Twitter prioritize recency, YouTube’s algorithm is more focused on viewer engagement. Yet, there’s an aspect we often overlook: the time we post. But when is that?

Engagement 73

Engagement Post Script Social Media 73

Smart Blogger

JULY 6, 2023

Understanding your brand identity isn’t just a trendy buzzword; it’s a vital cornerstone for any successful business. Ever wondered why brands like Apple, Coca-Cola, and Nike are instantly recognizable? It’s due to their strong brand identity. What is Brand Identity? Ready to leave a lasting impression?

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Brand Construction Communication Brand Awareness 73

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

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Brand Marketing Social Media Agency 138

Neil Patel

OCTOBER 24, 2020

When you are initially engaging with a digital agency, you should expect to receive some form of value upfront before you invest in their services. This can take different forms such as: Proposals – The agency you are speaking with should at the very least prepare a presentation in regard to strategy and execution.

Agency 115

Agency Engagement Projects Digital Marketing 115

Neil Patel

FEBRUARY 2, 2021

It’s no secret that the field of marketing is constantly evolving, and SaaS brands are not immune from the challenges that arise due to the fast-paced nature of the field. One great way SaaS companies can keep up is through brand advocacy. 2021 SaaS Trends that Affect Brand Advocacy. Overcome Content Overload.

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Brand Brand Awareness Social Media Sales 143

Elna Cain

APRIL 15, 2024

Instead, I would present my portfolio and move on if they don’t want to deal with me. Remember that while it’s a good idea to build your brand on LinkedIn by posting consistently and engaging with others, you should also balance this with connecting with the right people and asking for freelance work.

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Freelance Recruitment Healthcare Portfolio 220

Elna Cain

FEBRUARY 1, 2024

Be Present (Daily) This may be hard for many people (it still is for me), but try to be present on the LinkedIn platform daily. You are more apt to engage with those posts because you know it will help you land a writing job. This isn’t great for your brand or for even remembering what the heck your profile URL is.

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Freelance Writer Copywriter Copywriting 239

Article Writing

JULY 5, 2022

This is the motto that all brand leaders should live by to see their brand reach unprecedented heights. Brands that blog consistently generate 97% more links to their websites, and countless blog comments are made by readers each month. Furthermore, brand websites with a lot of quality blog posts create an aura for readers.

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Brand Content Advertising Keywords 72

The Ethical Copywriter

APRIL 1, 2022

When you’re starting up a new business, creating your brand is the first step. Think of your brand as the identity of your business. It’s how customers will perceive and engage with what you’re trying to do. For ethical businesses, creating a brand can come more easily. But where to start?

Brand 52

Brand Copywriter Copywriting Education 52

Nick Ursborne

AUGUST 30, 2023

Because on the day you decide to have AI write your copy – all the way to the final draft – that’s the day your marketing messages cease to engage your audience emotionally. And when you fail to engage emotionally, your conversion rates will fall. I use it to outline articles, presentations, and reports. Well… that’s a problem.

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Copywriter Copywriting Writing Script 191

Credible Content

JUNE 7, 2023

Seeking Entertainment and Relaxation: Sometimes you just want to relax and enjoy engaging content, and blogs can provide that escape. Through comment sections and online communities, you can engage in discussions and build connections. You enjoy reading blogs that offer unique perspectives, deep insights, and engaging discussions.

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Blog Post Post Blog Blogging 147

Grammarly

JANUARY 10, 2024

Enhancing brand image and garnering influence: Consistent, well-crafted communication strengthens brand identity, fostering a trusted, favorable impression among clients and the public. They often include data, findings, analysis, conclusions, and recommendations, all of which are best presented in an organized manner.

Writing 111

Writing Communication Copywriter Copywriting 111

Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. That didn’t feel really engaging,” Heather says. “So Use #tech to show audience something that evokes emotional engagement & serves goals. Forget #socialmedia posts.

Storytelling 94

Storytelling Brand Marketing Hospitality 94

Content Marketing Institute

DECEMBER 10, 2018

Viveka, chief visibility officer at Vengreso, and Bernie, CMO at Vengreso, presented 3 LinkedIn Content Marketing Strategies that will Drive Visibility, Credibility and Traffic at Content Marketing World. They drive deeper engagement with your audience (e.g., Here’s an example: Note the high level of engagement (e.g.,

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Publisher Publishing Publishing Brand 103

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 97

Brand Banking IT Entertainment 97

Contently

MARCH 25, 2024

As a result, designers and marketers are constantly experimenting with new aesthetics to create content that resonates with audiences and keeps them engaged long enough to turn them into loyal brand advocates. Brands infuse memories and warmth into their present visuals to offer that comfort. Image by Burger King 2.

Marketing 52

Marketing Brand Communication Engagement 52

Content Hacker

APRIL 14, 2024

Coming up with fresh, engaging blog topics can feel like pulling teeth sometimes. 120 Best Blog Niche Ideas to Write About Generating consistent and engaging blog ideas can be challenging. Beginners and experienced writers alike often struggle to churn out a steady stream of engaging content. Sound familiar?

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Writing Blog Blogging Food 105

Freelance Magic

JANUARY 30, 2024

It’s literally a massive repository of brands and companies—you just have to know how to use it right. Use the available filters to choose the industry, company size, and other relevant factors like location to hone in on brands that fit your niche and are likely to have the funds to work with freelancers. Add an engaging summary.

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Freelance Writer Portfolio Editorial 130

Copywriter Collective

MAY 3, 2024

Keep Your Content Draft Simple When discussing marketing content, it’s important to understand that only a small portion is required to present detailed information. The more information you have, the easier you can write content and present ideas. Therefore, it’s essential not to overcomplicate your content.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

Buffer

SEPTEMBER 13, 2023

Whether you're repurposing old content, sharing clips from live streams, promoting exclusive content, or hopping on the latest trend, Shorts provide a versatile medium to engage viewers and potentially go viral. Relatability & authenticity : Viewers tend to engage more with genuine and relatable content.

Content Creator 120

Content Creator Storytelling Creativity Banking 120

Content Marketing Institute

NOVEMBER 19, 2018

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. HANDPICKED RELATED CONTENT: Ready to Go Live?

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Audience Brand Entertainment Concept 76

Grammarly

OCTOBER 26, 2023

It also acts as a personal branding tool, showcasing your unique qualities, values, and professional philosophy. The most readable way to present these is with a list of bullet points. I’ve achieved substantial growth in organic traffic, user engagement, and brand recognition.

Recruitment 111

Recruitment Writing Education Collaboration 111

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 108

Brand IT Social Media Editorial 108

Income Diary

MARCH 19, 2024

From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

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Promotion Website Social Media Advertising 105

Smart Blogger

OCTOBER 5, 2023

She also recommends local food and wellness brands to her followers. Nano influencers are often confused with micro influencers, but there are two crucial differences: Follower count and engagement rate. As we know, a nano-influencer has between 1,000 to 10,000 social media followers and often exhibits higher engagement rates.

Collaboration 95

Collaboration Social Media Script Brand Awareness 95

Jane Friedman

JANUARY 11, 2024

Regardless of the name, it’s a one-page document that ideally matches the look and feel of your brand. Images also tend to take up less real estate, and you need to present a lot of information on one page. This is a part of your brand and who you are. This is what the term “brand recognition” means.

Media 91

Media Social Media Education Utilities 91

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: How do you feel about the ways brands have used VR to date? CCO: Which brands have made the deepest inroads with VR?

Brand 94

Brand Storytelling Food Manufacturing 94

ContentWriters

MAY 17, 2023

That means you create a post on your brand’s account, there’s a conversation, and people respond. Handling social media for your brand allows you to present yourself and your own business in a curated, authentic way. Social media copywriting is the skill of synthesizing brand messaging for social media platforms.

Social Media 95

Social Media Copywriter Copywriting Media 95

Moz

SEPTEMBER 1, 2020

Posted by amandamilligan As you might imagine, it’s not easy to get your brand name mentioned in top media outlets. I’ll explain how you can earn this type of coverage and its corresponding benefits for your brand. You need to present your data in a clear and compelling way. Over-branding. Timeliness is tough.

Brand 68

Brand Media Brand Awareness Projects 68

Copywriter Collective

FEBRUARY 2, 2024

National events offer a platform for organizations to showcase their brand, connect with audiences, and leave a lasting impression. However, in a diverse and multilingual landscape, effectively engaging attendees can be a challenge. National events often attract attendees from various cultural backgrounds, speaking different languages.

Copy 52

Copy Audience Copywriter Copywriting 52