Publishing Trends

NOVEMBER 6, 2023

At Sourcebooks , Jenne Abramowitz has joined as editorial director for Jabberwocky , Young Readers , and Fire Children’s Imprint. She previously was the editorial director at Scholastic. In Agency news : Nour Sallam has been promoted to associate agent at P.S. Literary Agency. At William B. McElderry Books.

Art Director 68

Art Director Editorial Agency Publisher 68

Publishing Trends

AUGUST 24, 2023

Jim Milliot , who has been editorial director of Publishers Weekly since 2014, will be retiring at the end of the year. Jonathan Segura has been named editorial director. Andrew Albanese has been promoted to executive editor. At Cornell University, Meagan Levinson joins as editorial director of Three Hills.

Editorial 69

Editorial Creative Director Agency Copy Editor 69

Publishing Trends

NOVEMBER 20, 2023

At Ten Speed Press , Ginee Seo has joined in the newly created position of VP, editorial director of children’s publishing, reporting to publisher Aaron Wehner. The company will also be changing its name back to “Business Insider” as they look to improve the brand positioning of the business and tech news publication.

Art Director 69

Art Director Editorial Recruitment Architecture 69

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 108

Brand IT Social Media Editorial 108

Grammarly

FEBRUARY 2, 2024

The surrounding environment, cultural and historical events, economic conditions, political climate, time-related nuances, and social factors all contribute to how audiences make sense of a message they receive in the moment. Advertising campaigns Advertisers create campaigns that align with current events and trends.

Persuasion 89

Persuasion Social Media Editorial Communication 89

Publishing Trends

JANUARY 16, 2024

At Penguin Random House , Chloe Gandy has joined Penguin Canada as editorial assistant, Natasha Tsakiris has joined as senior publicist, and Ayomikum Taiwo has joined as human resources coordinator. Doubleday Canada has Diyasha Sen joining as editorial assistant. Hoover and Christie Megill have been promoted to agent.

Editorial 68

Editorial Creative Director Copy Editor Agency 68

The Hoth

FEBRUARY 6, 2024

You’re prepared for time-sensitive projects like seasonal content or content that supports an industry event. If your content delivers value for your customers they begin to trust in your brand. A video aimed at spreading brand awareness will look different than one created to drive conversions. Sent in an email campaign?

Content Creation 94

Content Creation Content Keywords Promotion 94

Publishing Trends

NOVEMBER 17, 2022

At Macmillan , SVP, Communications and Events Erin Coffey is leaving the company on December 1. At Wonderwell , Eva Avery joins as Editorial Director. Andrea Mosqueda , formerly Assistant Editor at Macmillan , joins as Associate Editor for Licensing, Brands, and Media. PROMOTIONS. Avery Cook joins as Marketing Associate.

Art Director 81

Art Director Warehousing Recruitment Editorial 81

Publishing Trends

DECEMBER 19, 2023

At the Morrow Group , Jennifer Hart and Benjamin Steinberg have been promoted to the role of deputy publisher, overseeing publishing strategy and operations. Hart will guide the fiction program and branded fiction properties and Steinberg will steer the nonfiction publishing programs. Suzie Dooré will stay in her editor-at-large role.

Editorial 85

Editorial Agency Publisher Publishing 85

Content Hacker

FEBRUARY 19, 2024

Customization and branding: Look for a platform that allows you to customize your blog’s design and branding to reflect your unique style and personality. Best blogging platforms outside of WordPress How to Choose a Domain Name The next critical step is securing a custom domain that represents your brand.

Writing 52

Writing Editorial Blog Blogging 52

Kristi Hines

JUNE 20, 2021

The right apps and software can help you research, create, edit, and promote your content. Editorial Calendars. Make your business look brilliant, keep your team forever on brand, and save hours on pitches you’re actually proud of. Content Promotion Tools. Are you searching for new tools to improve your content marketing?

Content Marketing 130

Content Marketing Content Marketing Editorial 130

Publishing Trends

OCTOBER 17, 2023

At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher. She will still continue to serve in her role as editorial director.

Art Director 75

Art Director Editorial Agency Digital Media 75

Make a Living Writing

APRIL 15, 2024

As a content writer, you might specialize in SEO-driven articles, product descriptions, whitepapers, or promotional copy. Strong copywriting skills are essential for communicating brand messages effectively and persuading customers to take action. from the Editorial Freelancers Association) to enhance your credibility.

Freelance 75

Freelance Proofreader Portfolio Persuasion 75

Publishing Trends

DECEMBER 19, 2022

Coffey , SVP of Communications and Events, has left the company. At Audible , James Finn joins as Head of Global Brand and Content Marketing. Following a reorganization, Leigh Haber has left her position as VP of Books at Oprah Daily and Editorial Director of Oprah’s Book Club. PROMOTIONS.

Architecture 85

Architecture Agency Finance Editorial 85

Smart Blogger

FEBRUARY 20, 2023

It also requires 3-5 years of experience in social media, brand, or project management. Yet, online marketing refers to web-based promotional mediums exclusively — websites , landing pages , social media marketing , blog content , email marketing , and SEO. Others insist they differ.

Marketing 83

Marketing Collaboration Social Media Digital Marketing 83

Publishing Trends

DECEMBER 4, 2023

PROMOTIONS Beverly Hare has been promoted to manager of compliance and quality control at Simon & Schuster. Diane Lalli, Bradley Bratcher, and Mike Schmidt have been promoted to VP of warehouse operations and logistics at Simon & Schuster. Lori Perino has been promoted to director of distribution and logistics.

Art Director 81

Art Director Agency Management Publisher 81

Publishing Trends

JANUARY 19, 2023

At Penguin Random House , Vaishali Nayak , previously Senior Marketing Manager at HarperCollins Children’s Books , joins as Assistant Director of Brand Marketing. Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director. Jessica Cozzi has been promoted to Associate Publicist.

Art Director 64

Art Director Editorial Agency Publisher 64

Neil Patel

MAY 27, 2021

For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event. The shopping event is no longer the preserve of brick-and-mortar stores. Big brands may do this with television commercials or billboards. Smaller brands often stick to social media.

Sales 125

Sales Social Media Editorial Ads 125

Publishing Trends

AUGUST 1, 2023

At Penguin Children’s , Gerard Mancini , vice president, executive director managing editorial & production editorial will retire in December. Mancini joined the Viking Children’s editorial team in the fall of 1985. Lauren Moye is promoted to marketing coordinator, children’s books, reporting to Borana Greku.

Agency 62

Agency Editorial Editorial Team Copy Editor 62

Publishing Trends

MARCH 10, 2023

At Random House Children’s , Isabelle Snyder joins as Junior Designer, Brand and Licensed. He was most recently Editorial and Marketing Director at Restless Books. At Longleaf Services , Chris Granville joins as Director of Editorial, Design, and Production Services. He was formerly Production Manager at Duke University Press.

Art Director 44

Art Director Editorial Management Agency 44

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 106

Brand Storytelling Creativity Content Marketing 106

Smart Blogger

FEBRUARY 24, 2023

You’ll also discover just what it takes to earn a passive income with affiliate marketing networks and how to use the CJ Affiliate program to partner with the biggest brands in the world. As a Content Certified publisher, you automatically connect with over 600 brands — brands that are the cream of the crop. Let’s begin.

Advertising 104

Advertising Electronics Social Media Promotion 104

Publishing Trends

APRIL 6, 2023

She was formerly Editorial Director of Oprah’s Book Club and Books Editor for O Magazine. PROMOTIONS Anne Marie Tallberg has been promoted to SVP, Publishing Director at St. Conor Mintzer is promoted to Senior Manager, Publishing Operations and Anita Sheih and Lori Kusatzky both become Assistant Editor. Martin’s Griffin.

Art Director 62

Art Director Entertainment Agency Finance 62

Neil Patel

JULY 1, 2021

Should it be part of your regular editorial calendar ? You can also download a template that does this for you, like the one HubSpot created: If your brand wants a campaign for World UFO Day (who knew?), and it usually takes your team two months to go from brainstorming to promotion, count back two months. A separate calendar?

Content 135

Content Content Management System Ads Social Media 135

Elna Cain

JANUARY 12, 2023

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. The FOMO Strategy: How 3 Brands Used Micro Influencers to Get Overly Sponsored.

Content Writer 162

Content Writer Writer Medical Copywriter 162

Content Hacker

FEBRUARY 20, 2024

I’ll also share my secrets on how to generate revenue from a free blog through strategies like advertising, selling branded products, and offering unique subscriber-only content. And remember, flexibility is key — adjust your schedule as needed to accommodate any changes or unexpected events.

Blog 52

Blog Blogging Social Media Collaboration 52

Smart Blogger

OCTOBER 31, 2023

Professional Support : From editorial guidance to marketing muscle, traditional publishers bring a team of seasoned professionals who handle various aspects of the book’s journey, allowing the author to primarily focus on writing. It can open doors to literary awards, critical reviews, and even film adaptations.

Retail 69

Retail Editorial Publisher Publishing 69

Neil Patel

JUNE 1, 2021

Another popular use of YouTube is to learn and get more information about products and brands via product reviews. Users love videos where people or brands explain things to them. If you can tell a story they empathize with, they can identify with you, and this may encourage them to spend money with your brand. Explainer Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

MARCH 5, 2018

Livestreaming is a great option for delivering breaking news, sharing the excitement and energy of a live event , and doing big reveals after a period of suspense. Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). Promote it. Define your audience.

Editorial Team 106

Editorial Team Entertainment Content Creator Editorial 106

Bramework

OCTOBER 9, 2023

Blogging provides an online platform for sharing knowledge, and opinions or promoting businesses. You’re free to use your blog as a tool to build trust with potential customers while establishing your online brand. It’s more than just typing on keyboards. Does Blogging Help SEO?

Blog 52

Blog Blogging Social Media Keywords 52

ProBlogger

MARCH 12, 2015

Over the last few years, content marketing has grown from a marketing tactic used to generate publicity and inform customers, into an essential strategy for promoting any startup, SME or large company online. Build a network of influencers and content promoters. Events can be great places to meet prospective clients and customers.

Content 46

Content Social Media Promotion Editorial 46

Content Powered

JULY 22, 2022

They're likely using Forbes to build their brands and be contributors and journalists, so it's likely that they even have a contact email published somewhere easy to find. So, many writers won't accept pitches or ghostwriting, especially if it's promotional for you, because it risks their reputation and their career.

Publisher 52

Publisher Publishing Publishing Post 52

BKA Content

APRIL 16, 2023

Build a Web Content Strategy Your editorial calendar will serve as the cornerstone of your content marketing strategy. A detailed editorial calendar with topics mapped to your goals will guide each successful content writing campaign. You can also cover industry events, trends and statistics.

Writing 85

Writing Web Content Content Writer Content 85

ContentWriters

OCTOBER 11, 2023

Authoritativeness Authoritativeness analyzes the level at which people already rely on the brand for this information. However, authoritativeness is not solely a function of readership; having more readers does not necessarily make a brand a better authority than another. News and current events. E-commerce.

Healthcare 59

Healthcare Medical Finance Content 59

Content Marketing Institute

JANUARY 16, 2019

Now I hope you steal at least one of these ideas – and then make it grand for your brand. They took to Facebook Live and Instagram Stories , tapped other drivers and celebrities to promote, plus the series’ charismatic star made plugs in his post-race interviews. Norton is Symantec’s consumer brand.). That’s not the point.

Content 82

Content Editorial Contractor Persuasion 82

ProBlogger

MAY 29, 2017

In today’s episode, we’re going to take a deep dive into a tool we’ve been using on ProBlogger for the last 18 months that has been incredibly useful for our team both as an editorial calendar tool but also to help us with our social media promotion of content. The tool is one that you may have heard of – CoSchedule. CoSchedule.

Promotion 50

Promotion Editorial Content Social Media 50

Pronto Marketing

NOVEMBER 5, 2020

Regardless of who’s creating the copy, all published content should accurately represent your brand voice. Ensure quality by applying an editorial checklist and feedback from your team. Create an editorial calendar to ensure content assortment. According to Hubspot , 54% of audiences want to see videos from brands they support.

Content Marketing 52

Content Marketing IT Marketing Editorial 52