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The New Best Practices for Native Advertising on Editorial Sites

Moz

On editorial sites (think news, niche blogs and online magazines), consumer behavior has shifted quite a bit. The coronavirus news cycle brought a boom of interest to editorial sites across the web from March to April. Editorial sites have the potential to serve native ads in a lot of different places.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Each month we try to have a good editorial balance and have new content published for each buyer persona. Click To Tweet. Click To Tweet. Listening.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

In our digital age, both B2B and B2C business owners and marketers are seeing massive benefits when they use strategic content creation (like lead generation, for one!). That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. more leads and 3.5x more traffic.

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How to Use Inbound Content Marketing Magic to Boost Your Biz

Content Hacker

Instead of pushing your message out to them through interruptive ads and other means, you attract them in toward your brand organically with content. Inbound content marketing offers plenty of advantages over outbound marketing, such as: Enhanced brand recognition and visibility online. Webinars/live streams (hosting events).

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The Complete Guide to Using Twitter to Grow Your Business

Neil Patel

The truth is, it’s only helpful for promoting your brand if you know how to use it in the right ways. The key here is to build relationships so people will remember you and your brand. Keep your Twitter post schedule in mind when you’re adding to your editorial content calendar. Lead generation : Promote tweets to gather leads.

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3 New Content Distribution Tech Trends to Embrace Now [Tools]

Content Marketing Institute

While conversational marketing has always been primarily useful for lead generation and customer support, it can be used successfully for content distribution. It allows you to create Facebook Messenger bots to engage your customers in real time and serve your brand-owned assets once they ask for them. Click To Tweet.

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Content Scaling Without Sacrificing Quality

ContentWriters

Content scaling will be key to marketing success in 2023 and beyond, as many marketers tap AI to generate more content with less depth while consumers become more discerning with the content they consume. Creating an editorial calendar and setting deadlines with your team are two efficient ways to ensure no hiccups in content scalability.

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