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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Regardless, fitting smaller stories into your larger brand narrative and defining where they fall within the funnel will drive a lot of your strategic decisions.

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The 10 Best Ways to Promote an Event Online

Neil Patel

How you choose to promote events can have a direct impact on how successful that event is. For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. Events like Inbound are already established enough to earn a certain level of attention.

Promotion 145
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Marketing Automation: What is it, Examples & Tools [2021]

Neil Patel

For example, brands could create an automatic lead generation funnel that gathers an email address, sends a recorded demo, then invites the prospect to schedule a live demo. Plus, Constant Contact allows you to quickly embed custom forms on your landing pages. Supercharge Your Marketing Analytics Automatically With Pardot.

IT 145
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Compare The Best Email Autoresponders

Quick Sprout

You can generate leads and add people to your subscriber list with GetResponse landing page tools and webinars. Every plan comes with email autoresponder functionality, marketing automation, and 180+ landing page templates. It’s actually branded as an all-in-one marketing automation platform. Visit ConvertKit.

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How to Become a Content Writer And Make Money at Home

Elna Cain

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. You do this by following them and engaging with them on the platform. Copywriter.

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15 Examples of Great Marketing for Father’s Day Sales

Neil Patel

You don’t have to be an e-commerce genius to know seasonal events like Father’s Day sales present a golden opportunity to increase conversions and make some serious profits. Should your brand make a serious, emotional ad or produce fun, light-hearted content on social media? What should your landing page design philosophy be?

Sales 102
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How to Track User Sentiment vs. User Behavior in Your Content

Contently

We’ll look at how to measure sentiment using examples from brands with successful programs. Customer sentiment measures how people feel about you — specifically your brand, products, or marketing campaigns. They needed to refresh the feeling that their brand was just for older men and wanted to attract more millennials.

Content 133