Content Marketing Institute

OCTOBER 10, 2017

What about those less-than-obvious brands? I chose three Content Marketing Awards finalists that prove even serious brands can be human and entertaining. Our Instagram account, for example, has grown organically (no paid followers) from 0-20K followers and double industry engagement rates,” Collins says.

Social Media 109

Social Media Engagement Media Brand 109

Smart Blogger

JUNE 20, 2023

We’ve meticulously curated a list of 10 top-notch social media post ideas that are bound to set your engagement on fire. You’ll find the world speaks in emojis; from everyday messages to brand communications, emojis are everywhere. They make your brand appear more human and relatable. Fear not, we’ve got you covered!

Social Media 71

Social Media Engagement Media Post 71

Neil Patel

AUGUST 18, 2020

Both Facebook and Google refer to these user interactions as Events. What Are Events ? Events are user interactions that don’t involve loading another page on your website. In e-commerce, the prime example of an event is Add to Cart. Why Events Are Important. How to Set Up Events on Your Website.

Ads 145

Ads Script Text Website 145

Smart Blogger

SEPTEMBER 27, 2023

Ever wondered how to measure brand awareness in today’s digital landscape? That magic brand awareness metric that gauges the impact and reach of your brand name. In this blog post, we’ll delve into the art and science of measuring brand awareness using 10 genuine tactics. Good news: there’s a way out.

Brand Awareness 74

Brand Awareness Brand Collaboration Construction 74

Neil Patel

JULY 15, 2021

Whether you’re in B2B or B2C, you definitely should leverage Facebook’s multitude of features to market your brand and products. Facebook contests have been around for some time, but they’re still one of the best methods to grow an active audience and build meaningful engagement with your brand. Increase Brand Awareness.

Engagement 132

Engagement Audience Brand Awareness Social Media 132

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. When influencer Hyram Yarbro featured the clinical, no-nonsense brand, parent company L’Oreal reached out to him. In fact, 83% of beauty brands are working with influencers on Instagram.

Brand 138

Brand Marketing Social Media Agency 138

Smart Blogger

JULY 13, 2023

Ready to make your brand the talk of the town? This incredibly powerful approach has helped businesses of all sizes to skyrocket their visibility and customer engagement. Intrigued by how big brands harness this magic? Intrigued by how big brands harness this magic? Welcome to the electrifying world of buzz marketing!

Brand 64

Brand Marketing Social Media Brand Awareness 64

Smart Blogger

JUNE 29, 2023

In this guide we’re going to demystify the concept of brand loyalty, bringing it down from abstract theory to practical, actionable steps. What is Brand Loyalty? Or tried to convince a fervent Harley-Davidson fan to trade in their bike for any other brand? In fact, brand loyalty is about creating that emotional bond.

Brand 72

Brand Social Media Collaboration Utilities 72

Smart Blogger

JULY 18, 2023

These are times when most users are actively engaging with content. They click, watch, engage, and share. While social media platforms like Instagram or Twitter prioritize recency, YouTube’s algorithm is more focused on viewer engagement. Yet, there’s an aspect we often overlook: the time we post. But when is that?

Engagement 73

Engagement Post Script Social Media 73

Neil Patel

FEBRUARY 18, 2021

Brand awareness can seem intimidating and complicated, but it’s just a matter of getting your brand in front of the right people. You can boost brand awareness with PPC (pay-per-click) campaigns that show your ads to people across the internet, including on SERPs, social media sites, in-app ads, banners on websites, and more.

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Brand Awareness Brand Social Media Keywords 116

Neil Patel

APRIL 6, 2021

Instagram Story Highlights help users take their most popular and trending content and use it to further personify their brand. Why Should You Use Instagram Story Highlights on a Brand Account? How to Use Instagram Highlights on a Brand Account. Eight Tips to Create Engaging Instagram Story Highlights on a Brand Account.

Brand 97

Brand Utilities Digital Marketing Social Media 97

Content Hacker

APRIL 14, 2024

Coming up with fresh, engaging blog topics can feel like pulling teeth sometimes. 120 Best Blog Niche Ideas to Write About Generating consistent and engaging blog ideas can be challenging. Beginners and experienced writers alike often struggle to churn out a steady stream of engaging content. Sound familiar?

Writing 105

Writing Blog Blogging Food 105

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

Content Marketing Institute

NOVEMBER 19, 2018

It seemed to happen overnight and with little warning: Video gaming grew out of its awkward phase, emerged from mom’s basement and confidently launched itself onto the social media scene – winning the attention of millions of active and deeply engaged viewers in the process. HANDPICKED RELATED CONTENT: Ready to Go Live?

Audience 76

Audience Brand Entertainment Concept 76

Content Marketing Institute

DECEMBER 10, 2018

They drive deeper engagement with your audience (e.g., As Viveka says, “You have an awesome opportunity when someone engages on your content to connect with them and further deepen that relationship and start having conversations with them.”. HANDPICKED RELATED CONTENT: What B2B Brands Need to Know to Succeed on LinkedIn.

Publisher 101

Publisher Publishing Publishing Brand 101

Backlinko

MARCH 11, 2024

User-generated content (UGC) has become a powerful element in marketing initiatives, helping build authentic and trusting relationships between brands and consumers. What’s the value of user-generated content (UGC) to brands? User-generated content comes in a wide range of formats, including reviews, Q&As, images and videos.

Content 88

Content Retail Social Media Advertising 88

Contently

JANUARY 26, 2023

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

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Pharmaceutical Healthcare Brand Awareness Content 129

Grammarly

NOVEMBER 15, 2023

While the characters and events in a work of creative nonfiction should be factually accurate, they are presented in a way that is purposely engaging to the reader. The order in which these events unfold is the story’s narrative. The goal is to craft an accurate but engaging life story. But facts are still primary.

Creativity 106

Creativity Food Prose Storytelling 106

Smart Blogger

FEBRUARY 20, 2024

This article unpacks actionable strategies for you, from optimizing your profile for professional interactions to leveraging Facebook groups and events for maximum impact. Diverse Interaction Tools : Facebook offers a variety of ways to engage with others. But how do you cut through the noise and make meaningful connections?

Social Media 68

Social Media Engagement Media Collaboration 68

Income Diary

MARCH 19, 2024

From savvy SEO strategies and engaging with guest posts, to leveraging email marketing and navigating the world of Google AdWords, each step is a stride towards a thriving online business. Paid advertising also provides the flexibility to continually optimize campaigns for improved targeting and engagement.

Promotion 105

Promotion Website Social Media Advertising 105

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business.

Social Media 126

Social Media Media Marketing Storytelling 126

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 107

Brand IT Social Media Editorial 107

Neil Patel

MAY 12, 2021

The move meant the social network’s users are now more engaged with groups, and Facebook says 400 million people are in groups that it considers meaningful. Post at times of the highest engagement. For further branding and personalization, add a cover image and profile photo. Hold Facebook Live Events.

Social Media 145

Social Media Advertising Creativity Brand Awareness 145

Grammarly

FEBRUARY 2, 2024

The surrounding environment, cultural and historical events, economic conditions, political climate, time-related nuances, and social factors all contribute to how audiences make sense of a message they receive in the moment. Advertising campaigns Advertisers create campaigns that align with current events and trends.

Persuasion 90

Persuasion Social Media Editorial Communication 90

Neil Patel

FEBRUARY 18, 2021

You can use Twitter for marketing, engagement, and customer service. Twitter advertising campaigns work best when they are creative, clever, and aligned with your brand message. Your Twitter advertising strategy should combine paid ads with genuine engagement and organic content posting for the best results.

Advertising 138

Advertising Ads Promotion Creativity 138

ContentWriters

MARCH 1, 2023

Many organizations also refer to it as internal engagement, internal brand advocacy, or employee engagement. Internal marketing involves the way you communicate information, brand, tone, voice, and objectives to your employees — and it’s a valuable source of feedback from them.

Recruitment 98

Recruitment Marketing Communication Social Media 98

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. You can follow her social accounts to see which events she attends.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

SEPTEMBER 3, 2021

A virtual job fair is an online event that allows job seekers to network with potential employers. The entire event takes place online, allowing attendees to get to know employers better, network with other job seekers, and attend workshops and guest speeches, all from the comfort of their own homes. Here is what you need to know.

Recruitment 138

Recruitment Marketing Social Media Government 138

Neil Patel

JUNE 22, 2021

From a marketing perspective, there are many opportunities to engage with new audiences and expand your company’s reach. billion users access Facebook at least once per day, and at least 17 percent of users join Facebook to connect with brands and products. You can help them discover your brand by advertising effectively on Facebook.

Marketing 145

Marketing Social Media Advertising Management 145

Smart Blogger

APRIL 18, 2023

Their specialized software makes organizing, launching, and hosting a live event easy. Plan Name Cost (Per Month) Lite $49 Standard $99 Pro $199 Enterprise $399 Pros of GoTo Webinar Automated webinars and other video-based events. While you can perform top-notch live webinars seamlessly, they make it easy to create pre-recorded events.

Sales 113

Sales Communication Promotion Social Media 113

Smart Blogger

JUNE 20, 2023

Ready to breathe some fresh air into your brand? Exceed their expectations, over-deliver, and they’ll become your brand ambassadors. Remember, a satisfied customer can often become a better advocate for your brand than any advertisement. Align your brand with a purpose that reaches beyond just selling products.

Marketing 101

Marketing Social Media Digital Marketing Education 101

Smart Blogger

OCTOBER 5, 2023

She also recommends local food and wellness brands to her followers. Nano influencers are often confused with micro influencers, but there are two crucial differences: Follower count and engagement rate. As we know, a nano-influencer has between 1,000 to 10,000 social media followers and often exhibits higher engagement rates.

Collaboration 95

Collaboration Social Media Script Brand Awareness 95

Neil Patel

JULY 26, 2021

The answer to better Facebook engagement is simple: You have to optimize your Facebook post to stand out. In this post, we’ll show you how to consistently create posts that get engagement. That’s exactly what we’ll cover—but first, let’s talk about what we mean by engagement.

Post 145

Post Writing Social Media Advertising 145

Express Writers

JANUARY 17, 2023

Learning how to use Google Trends for your content marketing gives you a valuable resource for relevant, trending topics that people want to engage with. Engagement is a huge metric to consider as you plan the release of your content. Enhance Your Branding. You can also use Google Trends to check the popularity of your brand.

Content Marketing 98

Content Marketing SEO Marketing Content 98

Contently

FEBRUARY 22, 2023

Much of that video content is pure entertainment , but consumers are itching for branded videos. In response, brands are investing more in video marketing content than ever to meet such strong engagement and potential ROI. In fact, 91% of people say they’d like to see more videos from companies they support.

Marketing 98

Marketing Content Entertainment Social Media 98

Smart Blogger

DECEMBER 29, 2023

Real-Time Engagement and Trends : Twitter’s real-time nature makes it unique. Users can engage with trending topics instantaneously, providing a ripe environment for marketing and promotional activities. This targeted approach can lead to more effective and profitable engagements.

Content Creator 72

Content Creator Collaboration Portfolio Social Media 72

Smart Blogger

FEBRUARY 14, 2023

For example, consider looking into how to select great products and leverage branding. Affiliate marketers create a brand and an audience with a website, social media, and/or face-to-face interactions. If you enjoy social media and social events, consider becoming an… 9. Event Planner Job Difficulty (1–5): ????

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Proofreader Portfolio Transportation Healthcare 132