Remove Brand Remove Engagement Remove Sales Remove Storytelling
article thumbnail

Storytelling: Are you good at it?

Kayleigh Moore

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Brands and businesses are just conduits for us to connect as human beings. Here’s what you need to know about good storytelling. Makes sense, right?

article thumbnail

How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Creating Content for Engagement vs. Conversion. Not every piece of content is meant to drive a sale or even generate a lead.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What are the key elements of creating high-quality and engaging content?

Credible Content

Key elements of high-quality and engaging content. Once you know the key elements of creating high-quality and engaging content , and then write content accordingly, you can Attract new customers and clients with greater frequency. Increase brand awareness. Generate more leads and sales. What is engaging content ?

article thumbnail

See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. The campaign successfully resonates with the target audience, leading to increased brand engagement and customer loyalty.

Ads 216
article thumbnail

7 Examples of Winning Branded Content Strategies

Content Hacker

Branded content is like that friend who tells you a story so engaging that you hardly notice they’re actually recommending something. That’s branded content for you – it doesn’t push products into our hands but rather invites us to see what life could be like with them. Strengthen Brand Credibility 3.

Brand 52
article thumbnail

How Does Content Marketing Drive Sales? + Case Studies

Article Writing

Sales Amplify. How Does Content Marketing Drive Sales? With so many different marketing strategies available, there’s a seemingly endless supply of ways to keep customers engaged and educated. With so many different marketing strategies available, there’s a seemingly endless supply of ways to keep customers engaged and educated.

Sales 98
article thumbnail

What Are the Differences Between Customer Lifecycle Marketing and Traditional Sales Funnels?

Express Writers

If you haven’t already, it’s time to drop that traditional sales funnel. The association many folks have with the sales funnel is antiquated and leaves out some critical parts of the customer journey. It can also feel cold and sales-y to customers, pushing people away as opposed to drawing them in.

Sales 98