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How to Evolve Your Storytelling for Better Engagement and Conversion

Contently

As your prospects move through the buyer’s journey, good storytelling helps ensure your brand is top of mind, especially when it’s time to make a purchasing decision. Creating Content for Engagement vs. Conversion. And before they do, they need to trust your brand as a thought leader in the market.

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9 Video Storytelling Tips to Engage Your Audience

Content Marketing Institute

Visual storytelling brings ideas and personalities to life, while illuminating brand purpose. Here are nine tips from CMI’s Visual Storytelling Summit to help you tell better stories now (and free access to watch all the sessions).

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Brand Narratives: A Guide to Creating a Brand Story With Gen AI

Grammarly

This sentiment may be especially applicable to brand marketing. Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Read on to learn how to create an irresistibly compelling, intricately tailored, and deeply impactful brand story with AI.

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How to Do Brand Storytelling in 3 Successful Ways

Content Marketing Institute

Many marketers take the “brand” in brand storytelling too literally. But when done well, brand storytelling is a differentiator and memorable opportunity to engage an audience. Others forget the “story.” Let’s explore three approaches.

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The Flashback: A Greatly Misunderstood Storytelling Device

Jane Friedman

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Used unskillfully or too often, they lend an erratic feel and potentially compromise readers’ engagement. Join her on Wednesday, Oct.

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Harnessing the Power of Engaging Content: A Case Study Approach

Dr. Rissy's Writing and Marketing

It’s a guiding principle that underpins marketing strategies and shapes brand identities. Successful brands understand that it’s not merely about content existence, but about its ability to engage, captivate, and spur audiences to action.

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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. That didn’t feel really engaging,” Heather says. “So Use #tech to show audience something that evokes emotional engagement & serves goals. Forget #socialmedia posts.