Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand.

Content Marketing 105

Content Marketing IT Marketing Content 105

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Both during and post-Covid, hospitals have needed her help and will need it more than ever. Perhaps in Procurement, closer to the sale? >> Get it in your inbox ; you’ll love it. * * *.

Healthcare 52

Healthcare Content Hospitality Agency 52

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Lesson 3: Solve problems with self-serve utility.

Content Marketing 107

Content Marketing Marketing Medical Content 107

Moz

JUNE 8, 2020

Dried beans saw a more than 230% increase in demand and rice sales spiked by 166% in that same time.” - ABC. Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands?

Manufacturing 72

Manufacturing Food Marketing Retail 72

Smart Blogger

OCTOBER 28, 2022

Whether you are a freelance writer , blogger , content creator or business owner who wants to improve their sales pages and emails , you’ll find what you need at SmartBlogger. But he’s intentionally abrasive and an excellent example of building your brand to repel those who aren’t your ideal clients. Ben isn’t for everyone.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Neil Patel

FEBRUARY 24, 2021

B2B buyers are typically large organizations (like enterprise companies, hospitals, or universities) that market their products or services to other businesses. Those businesses typically need agreement from multiple stakeholders before making a purchase, which often extends the sales cycle length. Storytelling. Visual Content.

Social Media 134

Social Media Media Brand Awareness Hospitality 134

Men With Pens

JANUARY 19, 2010

I love the exchange when the Sicilian is demonstrating his intelligence by guessing which cup is poisoned “…because I know that you know that I know… &# Plus, you’ve got to admire the sheer branding and business model of the Dread Pirate Roberts! Sour Sales Save Stores! Love the twist *pun*. Not even remotely!

Copywriter 110

Copywriter Copywriting Hospitality Copy 110