Content Marketing Institute

AUGUST 2, 2018

And marketing tech tools once available to enterprise-level brands with big budgets are now viable for small and medium-sized businesses too. If my media relations team can figure out how to build a bot, I bet any number of you can also figure out how to build a bot.”. That didn’t feel really engaging,” Heather says. “So

Storytelling 95

Storytelling Brand Marketing Hospitality 95

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Both during and post-Covid, hospitals have needed her help and will need it more than ever. Social media followings increased 45% for the same period. Last week I walked by a storefront.

Healthcare 52

Healthcare Content Hospitality Agency 52

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand.

Content Marketing 105

Content Marketing IT Marketing Content 105

Content Marketing Institute

JANUARY 22, 2019

An update to one of our most popular e-books, this year’s edition features novel creative formats and platforms, shares insights on the latest technology-driven approaches, and illustrates new ways brands are igniting the flames of long-lasting consumer passion with a spark of ingenuity. Click To Tweet.

Content Marketing 107

Content Marketing Marketing Medical Content 107

Moz

JUNE 8, 2020

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? Being a visible, reliable resource in this moment isn’t just good for brands — it’s a relief and help for customers.

Manufacturing 72

Manufacturing Food Marketing Retail 72

Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

Smart Blogger

OCTOBER 28, 2022

And here is one of his thoughts about using social media: “If you really believe having a lower IQ, butchering your attention span, and catering to the dopamine addicts in your market is worth whatever benefits you are getting on Facebook then maybe you should stay there.”. Measure market penetration with brand tracking.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88