Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

Storytelling 90

Storytelling Marketing Brand Audience 90

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

MARCH 25, 2021

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.

Storytelling 130

Storytelling Writer Content Marketing Brand 130

The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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Storytelling Writing Utilities Entertainment 59

Neil Patel

MAY 3, 2021

Storytelling is all the rage. More and more brands understand the power of stories to transform their online presence and build trust. Iconic brands like Disney and Coca-Cola have long realized the power of their brand story to build a connection with their audience. Brand Stories Create Trust.

Brand 144

Brand Storytelling Construction Communication 144

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.

Ads 217

Ads Ad Copy Storytelling Copywriter 217

Elna Cain

OCTOBER 13, 2022

When it comes to being a freelance writer, you’ve probably come across many freelance writing terms being thrown around to describe different aspects of the job. One common term that you should definitely know about is a byline. But what is a byline? And it can also be used to incentivize readers and clients to check out your site.

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Portfolio IT Freelance Storytelling 154

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Brand 100

Brand Banking IT Entertainment 100

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Credible Content

MAY 28, 2023

Writing and publishing e-books for personal branding. In today’s digital age, establishing a strong personal brand is essential for professionals and entrepreneurs alike. Authors may also choose to offer their e-books for free as a promotional strategy to build their brand or gain a wider readership.

Promotion 130

Promotion Publisher Publishing Publishing 130

Content Marketing Institute

APRIL 9, 2021

You’ve heard this advice on brand storytelling before. These examples will inspire you to tell stories that matter to your brand – and create an emotional response with your audience. Elevate the conversation. But what does it look like in practice?

Brand 126

Brand Storytelling Content Marketing Audience 126

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Each connection inspires engagement with another, so the brand becomes part of the customer’s story.

Storytelling 130

Storytelling Editorial Advertising Digital Media 130

Content Hacker

NOVEMBER 1, 2022

You might have a brand idea in the works… Or, your brand is well-established… But you’re looking for brand voice examples. And when we look at what drives brand trust , it’s clear to see that customers crave authenticity. Finding, and sticking to, a brand voice. And why does brand voice matter?

Brand 96

Brand Content Creation Communication Social Media 96

Content Marketing Institute

FEBRUARY 19, 2018

As the rise of social media and influencer marketing has led to exponential opportunities for content marketing for corporate brands, it also has presented countless opportunities for content marketing for personal brands. Should people closely connect their brand to their employers? But how do the two work in harmony?

Brand 110

Brand IT Social Media Editorial 110

Smart Blogger

JUNE 1, 2023

Ready to catapult your business into the limelight by amplifying your brand awareness strategy? So, are you prepared to take your brand from being known to unforgettable? With follower counts ranging from 1,000 to 50,000, their endorsement of your brand can have a surprisingly large impact. How do you track its performance?

Brand Awareness 73

Brand Awareness Brand Social Media Retail 73

The Hoth

NOVEMBER 29, 2022

Does your company have a strong brand voice that your audience can instantly recognize? For instance, if you removed your logo, company name, and other branded images from one of your blog posts – would a customer be able to tell it’s from you? Why does a brand’s tone of voice matter? The good news?

Brand 105

Brand Education Digital Marketing Freelance 105

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. At least it used to be, seven years ago when I had just dived into freelance writing.

Creativity 299

Creativity Writing Storytelling Writing Style 299

Agency Content Writer

JUNE 23, 2023

Keywords drive search traffic, and you can research what similar keywords users are already searching for that relate to or may relate to your brand or products. Tools like Ahrefs or SEMrush can empower brands to research keywords for how competitive they are, how much traffic they receive, and how expensive they are to gain advertising for.

Storytelling 130

Storytelling Content Digital Marketing Keywords 130

Smart Blogger

JULY 12, 2023

Understanding Social Commerce By Breaking Down the Basics Social commerce is the meeting point of social media and ecommerce — a sweet spot where brands sell their products directly through social platforms. Imagine scrolling through Instagram , and you come across an eye-catching post from your favorite clothing brand.

Sales 71

Sales IT Social Media Storytelling 71

Credible Content

MAY 25, 2023

It strongly conveys the essence of the brand. You are compelled to buy the product, visit the website, or engage with the brand, depending on the CTA. As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. The words flow effortlessly.

Copywriter 130

Copywriter Copywriting Persuasion Writing 130

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables. Keyword ranking.

Storytelling 58

Storytelling SEO Agency Education 58

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. Which method should you choose? What’s Better: To Embed Videos or Link to Them?

Landing Page 117

Landing Page IT Storytelling Text 117

Freelance Magic

DECEMBER 6, 2022

If, like me, you struggle to schedule time for your own brand stuff and find yourself scrambling every so often when you “haven’t posted in aaaaaages”, I highly recommend bulk-creating your LinkedIn posts. How SaaS brands can improve their homepage copy. I’m not the biggest fan of LinkedIn. It looked a bit like this: Content strategy.

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Freelance Storytelling Concept Brand 260

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Brands and businesses are just conduits for us to connect as human beings. Here’s what you need to know about good storytelling. But few do it well.

Storytelling 130

Storytelling IT Advertising Projects 130

Content Marketing Institute

MAY 9, 2018

John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there? A VR viewer is opaque.

Brand 97

Brand Storytelling Food Manufacturing 97

Melanie Saxton

OCTOBER 23, 2023

A business blogger is trained in the art and science of drawing traffic to your site while at the same time weaving compelling (and often beautiful) narratives around your brand. Therefore, SEO blogging has a storytelling quality while at the same time landing on the “radar” of bots, spiders, crawlers, etc.

Blogger 130

Blogger SEO Search Engine Optimization Blog 130

Copywriter Collective

MARCH 19, 2024

From engaging website copy to attention-grabbing social media posts, effective copywriting can make or break a brand’s online presence. Digital marketing agencies rely on skilled copywriters to create CTAs that are not only persuasive but also aligned with the brand’s tone and values.

Digital Marketing 59

Digital Marketing Agency Copywriter Copywriting 59

Contently

MAY 13, 2024

That vegan ramen brand that relentlessly stalks you around the internet because you looked up “quick plant-based recipes” one time ? This has long been positioned as a win-win: Customers get ads for things they’re actually interested in, and brands get access to a more highly curated, more engaged cohort of customers.

Content Marketing 116

Content Marketing Marketing Content Storytelling 116

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. There’s still room for players on the brand side to start planting their flags in podcasting’s pay dirt before the market becomes too saturated for early adopters to sustain an advantage. Power of the podcast.

Brand 108

Brand Storytelling Creativity Content Marketing 108

CoSchedule

JANUARY 27, 2023

You can always blend two ideas together to create a new strategy or steal a campaign recipe from a brand in another industry. Definition & Overview Social Media Marketing Using social media platforms to build an audience for your business, promote your brand, engage with customers, and grow your business. Their launch campaign?

Social Media 126

Social Media Media Marketing Storytelling 126

Credible Content

JUNE 23, 2023

What is direct response copywriting – 22 advantages Direct response copywriting is meant to persuade readers to take a specific action. It may be buying a product, signing up for your newsletter, downloading an e-book, or clicking a link. How is direct response copywriting different from other forms of copywriting? It has a sense of urgency.

Copywriter 130

Copywriter Copywriting Promotion Persuasion 130

Copywriter Collective

MARCH 8, 2024

Navigating the cacophony of digital noise involves a deep grasp of consumer profiles, the coordination of storytelling, and the careful selection of relevant digital media. In order to do this, we must delve into the smallest details that define a brand’s personality and that resonate with consumers’ viewpoints.

Marketing 52

Marketing Storytelling Copywriter Copywriting 52

Make a Living Writing

AUGUST 28, 2023

With his excellent storytelling skills he coaches his listeners with the foundations to write well which is crucial to supporting a good story and a good reader experience. The Power of Storytelling ? What We Love: How the power of storytelling can unlock and pave the way! We hope these suggestions get you started!

Writer 104

Writer Storytelling Creativity Concept 104

Contently

AUGUST 2, 2022

The trick is to make sure you’re capturing the unique essence of Ted while still being true to your brand’s voice. How to “Ted Lasso” your brand content. Are there other ways you can pull off a “Ted Lasso” without taking such a giant (and risky) leap or completely changing your brand’s voice?

Engagement 119

Engagement Storytelling Content Brand 119

Copywriter Collective

MAY 3, 2024

Working on your writing skills is very important, especially if you are managing a business and have to communicate your brand’s voice or promote your products/services to your intended audiences through different channels. Focus on Being a Good Storyteller Storytelling is what would make your writing memorable for the target audience.

Copywriter 52

Copywriter Copywriting Storytelling Marketing Copy 52

BKA Content

MAY 23, 2024

Content Harmony Content Harmony seamlessly integrates content production with visual storytelling. They’re best for those operating in specialized industries—for example, finance and technology—where the ability to communicate complex matters has a huge impact on audience engagement and brand credibility. But don’t sweat it.

Agency 81

Agency Content Marketing Marketing Script 81

Freelance Writing Jobs

JANUARY 23, 2024

Do you want to boost your client’s brand reputation during a PR crisis? Or, as your primary goal, maybe you just want to raise awareness of your client’s brand? So, your lead could be: “Did you know that 75% of people judge a brand based on its website design?” “If Use these goals as your guide in content creation.

Writing 73

Writing Food Storytelling Freelance 73