Jane Friedman

OCTOBER 4, 2023

Along with prologues, adverbs, and semicolons, flashbacks may be the most vilified—and most misunderstood—of storytelling devices, ones that work only if they don’t seem like devices. Join her on Wednesday, Oct. 18 for the online class Master the Flashback. They’re the bogeymen of publishing. Yet flashbacks are inherently artificial.

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Storytelling Publisher Publishing Publishing 110

Content Marketing Institute

OCTOBER 12, 2023

The storytelling unseated Purdue’s previous No.1 Purdue University let a girl envision her future, and audiences followed along. 1 video on its YouTube channel which had 15 years of views. Discover the four lessons it teaches to manifest better video marketing.

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Storytelling Recruitment Audience Marketing 94

Content Marketing Institute

MARCH 25, 2020

Visual storytelling isn’t as hard as it was when cave people etched their narratives into rocks. Continue reading → The post 3 Stunning Examples Show Visual Storytelling at Its Best appeared first on Content Marketing Institute. But it does require a deliberate and thoughtful approach.

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Storytelling IT Content Marketing Marketing 93

Smart Blogger

AUGUST 21, 2023

By examining these examples closely, not only will you better understand the magic behind unforgettable storytelling, but you’ll also discover actionable strategies to craft your own compelling characters. Let the exploration begin! What are Protagonists & Why Do They Matter?

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Storytelling Agency Writer Engagement 69

iWriter

DECEMBER 6, 2023

Great storytelling can leave us spellbound. Get ready to embark on a thrilling journey through the art of storytelling! Character Development Character development is a crucial aspect of storytelling that can make or break a narrative. But what makes these stories so compelling? But how do writers achieve this magic?

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Storytelling Transportation Script Utilities 52

Content Marketing Institute

AUGUST 1, 2023

You already know how storytelling connects your brand with audiences. But you might not realize how powerful it can be in product marketing, too. Robert Rose explains how stories help you teach customers to care about what makes your product unique Continue reading →

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Storytelling Marketing Brand Audience 89

The Write Life

JUNE 5, 2023

You might have heard how important storytelling is when it comes to content and writing in general. No matter what type of writing you are doing, learning how to use storytelling to your advantage can help your work stand out and draw in readers. Table of Contents What Is Storytelling? Why Is Storytelling Important?

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Storytelling Writing Utilities Entertainment 59

Melanie Saxton

NOVEMBER 7, 2023

These artifacts can add depth and authenticity to your storytelling. Writing a legacy book means capturing your adventures for posterity! Writing a legacy book can be a meaningful and fulfilling project. It allows you to preserve your experiences, knowledge, and values for future generations.

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IT Writing Storytelling Projects 130

Content Marketing Institute

JUNE 1, 2018

Great storytellers come from all sorts of places. Great storytellers come from all sorts of places, says @EditorStahl. storytelling Click To Tweet. Let’s take a look at the secrets to their storytelling success. Great storytellers collaborate. Great storytellers know who they want to enchant. But that’s OK.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

MARCH 25, 2021

These go-to sports storytelling techniques can help you find the agony and the ecstasy in your brand stories. Continue reading → The post A Swing and a Hit: 5 Storytelling Ideas to Steal From Sports Writers appeared first on Content Marketing Institute.

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Storytelling Writer Content Marketing Brand 129

Content Marketing Institute

MARCH 29, 2019

Here’s a secret: Even the most seemingly effortless storytellers work for it – formal training, study of storytellers they admire, perfection through retelling, etc. Get their best advice to improve your brand’s storytelling.

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Storytelling Content Marketing Marketing Content 111

David Meerman Scott

MARCH 26, 2024

Marketers are ineffective when they use the classic "customer testimonial" format and pop that onto their blog or make it into a video. Here’s our product. It is great. Here are customers who say it is great. Now buy some of our product."

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Storytelling Marketing Blog Blogging 62

Animalz

SEPTEMBER 19, 2022

” I went down a Google rabbit hole, hoping to find out more about storytelling in content marketing. So I decided to settle for a lesser quest: finding out when to use storytelling in content marketing. So You Think You’re a Storyteller? ” – Stefan Sagmeister in You are not a storyteller.

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Storytelling Content Marketing Marketing Content 57

Content Workshop

AUGUST 17, 2023

They have told this story over and over, from business meetings to impassioned sales pitches over […] The post Unlock the Magic of Brand Storytelling: Transform Your Business into a Legendary Tale appeared first on Content Workshop. They have built their business around it.

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Storytelling Brand Sales Audience 52

Content Marketing Institute

FEBRUARY 9, 2018

Kate Santore took the stage at Content Marketing World to share Coca-Cola’s storytelling ethos – and in the process inspired marketers to ask, “What if?”. Santore: We begin every brief with a storytelling thought-starter question “what if?” CocaCola begins every creative brief w/ a #storytelling thought-starter question: What if?

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Storytelling Script Content Creator Content Marketing 111

Nick Ursborne

JANUARY 15, 2024

Step 4: Personalization and Storytelling Emma uses her EI to weave a relatable story into the ad copy. This storytelling approach adds a human element that AI alone couldn’t have created, making the campaign more engaging and relatable. Interestingly, this process wasn’t structured and written by me. It was created by GPT-4.

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Ads Ad Copy Storytelling Copywriter 216

Elna Cain

OCTOBER 13, 2022

When it comes to being a freelance writer, you’ve probably come across many freelance writing terms being thrown around to describe different aspects of the job. One common term that you should definitely know about is a byline. But what is a byline? And it can also be used to incentivize readers and clients to check out your site.

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Portfolio IT Freelance Storytelling 154

Content Marketing Institute

AUGUST 2, 2018

But at the end of the day, content marketing is storytelling ,” Heather says. “We We all are in the business of storytelling and using stories to evoke some sort of behavior change, or action, or next step.”. When done well, the marriage of tech and brand storytelling can increase revenue, profit, growth, and retention.

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Storytelling Brand Marketing Hospitality 95

Enchanting Marketing

JANUARY 17, 2023

In her book The Art of Memoir , Karr admits that she doesn’t feel like a storyteller. But here’s the thing … To share your stories, you don’t need to call yourself a storyteller. As Karr shows, storytelling can be hard, yet rewarding work. What’s up with that sentence? At first glance, it looks okay.

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Storytelling Writing Text Writer 334

Nick Ursborne

OCTOBER 4, 2023

From description to storytelling. But perhaps the easiest way to communicate emotion is to write from a perspective of personal experience. On other words, weave yourself or someone else into the narrative. Put human experience into the frame. But so can GPT-4. Now we’re going to talk about how it feels as well. Or it doesn’t start raining.

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Storytelling Copywriter Copywriting Writing 230

Ashleyn Writes

AUGUST 12, 2022

How to write on-brand microcopy I believe in the power of copywriting because it has a knack for storytelling and relating to your audience. Microcopy is the tiny snippets of words that punch way over their weight class when it comes to your brand’s overall messaging. And I guarantee you’ve used it before. Clarify that all.

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Brand IT Copywriter Copywriting 130

Moz

FEBRUARY 14, 2021

Posted by chrisgiarratana Add value to SEO reports with storytelling. If this describes your SEO reporting approach, you’re missing out on vital opportunities to retain clients and upsell with carefully crafted storytelling strategies. SEO reporting has always been an important part of my deliverables. Keyword ranking.

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Storytelling SEO Agency Education 58

Write Freelance

JANUARY 21, 2023

There are many brands who need storytelling writers and even poets. Why enroll in a creative writing course? Finding and enrolling in the best creative writing courses in India has been more difficult than I thought. At least it used to be, seven years ago when I had just dived into freelance writing.

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Creativity Writing Storytelling Writing Style 299

Kayleigh Moore

MARCH 5, 2024

I just finished a complete series re-watch of the TV show Mad Men , and the thing I was struck by most in this viewing was that Don Draper’s character was a masterful storyteller. Here’s what you need to know about good storytelling. Good storytellers know that in order to capture and hold an audience’s attention, one must edit.

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Storytelling IT Advertising Projects 130

Melanie Saxton

SEPTEMBER 27, 2023

At the end of the day, all authors are storytellers. Available on Amazon I’ve always loved storytelling, from the time I repeated fairy tales to my siblings to the time I began writing magazine editorials and editing books. Consider storyscaping. But what I didn’t expect was exposure to a concept called “storyscaping.”

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Storytelling Editorial Advertising Digital Media 130

Grammarly

APRIL 10, 2024

Even in its infancy, generative artificial intelligence, or gen AI, is having a revolutionary impact on brand storytelling. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What is brand storytelling with AI? What is brand storytelling?

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Brand Storytelling Creativity Text 91

Nick Ursborne

FEBRUARY 19, 2024

No language model will be able to replace the power of storytelling, personal experiences, and writing that stirs our hearts and minds. It’s easy for writers and copywriters to roll their eyes when they hear about AI writing tools. The sentiment I hear a lot is, “Sure, AI can write, but it won’t write well.”

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Copywriter Copywriting Writing Storytelling 225

Smart Blogger

JULY 12, 2023

Ever found yourself on social media, a pair of shoes catches your eye, and bam! You’ve purchased them without even leaving the app? It’s a whole new world of buying and selling, reshaping how businesses connect with customers. But what is it about social commerce that’s causing such a stir? How can it send your sales sky-high?

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Sales IT Social Media Storytelling 68

Neil Patel

JANUARY 26, 2021

Video is a powerful marketing tool—it can drive traffic, leads, and (most importantly) revenue. In fact, 78% of video marketers say video directly increases sales. There are currently two ways to place videos on your landing pages or website—link or embed videos. Which method should you choose? What’s Better: To Embed Videos or Link to Them?

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Landing Page IT Storytelling Text 117

Content Marketing Institute

MARCH 28, 2024

If you tackle it the right way, you can forever enhance your brand’s storytelling. Are you ready for the transformation? We’re not talking about AI. It’s the convergence of public relations and content marketing.

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Content Marketing Storytelling Marketing Content 107

Agency Content Writer

JUNE 23, 2023

Marcos Isaias , Founder and CEO, Misaias Embrace Storytelling and Research To create website content that truly resonates with your target audience, my best tip is to conduct thorough audience research and embrace the power of storytelling. Research shows that storytelling can increase message retention by up to 65%.

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Storytelling Content Digital Marketing Keywords 130

Credible Content

MAY 25, 2023

As a persuasive copywriter, you should be able to choose the right words, structure sentences effectively, and weave storytelling into the copy. Innovative approaches to messaging and storytelling. Innovative approaches to messaging and storytelling Experiment with different storytelling techniques to make your copy more memorable.

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Copywriter Copywriting Persuasion Writing 130

Copywriter Collective

MAY 3, 2024

Focus on Being a Good Storyteller Storytelling is what would make your writing memorable for the target audience. Mastering copywriting isn’t an easy task. Becoming an expert requires a lot of practice and hands-on experience. It’s a skill that cannot be learned overnight or isn’t a god-gifted talent like many others.

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Copywriter Copywriting Storytelling Marketing Copy 52

Jane Friedman

FEBRUARY 28, 2024

Tropes have developed from storytelling patterns appreciated by readers and writers alike. Because they recognize the storytelling patterns and elements that they like and are comforted by knowing how the story will progress. If you think about it, you likely have favorite tropes that draw you in, whether consciously (e.g.,

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Storytelling Food Retail Writer 106

Jane Friedman

JANUARY 24, 2024

Storytelling remains an enduring and fundamental human talent. Ghostwriters are storytellers, and this is their moment. The Gathering of the Ghosts may be the first time dozens of storytellers-for-hire reveled in their creativity, diversity, and expertise, but it won’t be the last. Ghostwriting is clearly a growth business.

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Storytelling Collaboration Publisher Publishing 107

Jane Friedman

NOVEMBER 28, 2023

One such class addresses a storytelling weakness that shows up a lot in my writing and editing practice: high-tension scenes that rush to their finish with the speed of a bullet train. Going too fast is one of the biggest mistakes storytellers make, Dicks says. Grind them to a halt when possible.” No grain of sand before its time.

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Storytelling Writer Creativity Writing 114

Smart Blogger

DECEMBER 11, 2023

While novels are a beloved type of book, known for their storytelling and fictional narratives, they’re just one slice of the book world. Diving into the “novel vs book” debate isn’t just splitting hairs — it’s about getting to the heart of what we read and why it matters. Book or Novel?

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Storytelling Transportation Education Writer 97