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The 4 Elements of Building Your Brand as a Freelance Copywriter.

Nick Ursborne

Too many freelancers believe that creating a brand starts and ends with the creation of a clever logo and a nifty tagline. The final expression of your brand, in words and images, comes right at the end of the process of brand creation. Because, as a freelancer, your brand is YOU. And their name is their brand.

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How to Use Podcasts as Part of Your Content Marketing Strategy

Contently

Creating your own branded podcast Whether you are in finance, healthcare, insurance, or entertainment, podcasts can be a great place to focus on thought leadership and brand awareness. This can also be a great opportunity for partnership with other brands, which NerdWallet does well, too.

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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

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10 Best Content Writer Jobs for (Beginner) Freelancers in 2023

Smart Blogger

Businesses small to large, rely on content writers to communicate their value proposition, differentiate their brand, and engage their customers. Adaptability : Every brand has its own voice. Your writing style should be flexible enough to adapt to different brand tones and audiences. So, who hires content writers?

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How to Become a Content Writer And Make Money at Home

Elna Cain

Does their brand have a more casual voice? Down the road, you might want to try Instagram or Tik Tok as a growing number of brands are using those platforms for brand building. The goal is to get on a brand’s radar. The FOMO Strategy: How 3 Brands Used Micro Influencers to Get Overly Sponsored.

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Copywriter Salary: Hourly, Daily, Weekly, & Monthly Rates (2023)

Smart Blogger

For example, if you specialize in pharmaceutical copywriting, you can target healthcare businesses, who are likely willing to pay a premium for your specialized knowledge. Your income potential is sculpted by a combination of your experience, skills, and the market’s demand for your particular brand of copy magic.

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How to Use Vanity URLs for Paid Ads

Neil Patel

A vanity URL is a custom URL that is pronounceable, branded, or otherwise memorable. They might contain a keyword that you are optimizing for, a brand or product name, or any other phrase that makes sense for the campaign. However, if you are in the pharmaceutical industry, search engines limit your ability to use vanity links.

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