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The 12 Hottest Marketing Jobs for 2023 (& How to Land Them)

Smart Blogger

The marketing industry is quickly evolving, and marketing jobs are in increasing demand. For example, industry experts expect marketing manager jobs to grow twice as fast as the average employment rate over the next decade. Meanwhile, they expect market research analyst roles to grow nearly four times as fast in the same period.

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How to Create an Editorial Calendar That Drives Results

Contently

To create an editorial calendar that successfully moves leads further down the funnel, you’ll need more than a spreadsheet filled with topics and deadlines. After all, with so much junk content out there (keyword-stuffed, typo-ridden, clickbait-laden—you get the picture), quality matters more than ever.

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Rising to High Editorial Expectations as a Writer

Kayleigh Moore

A few examples so we’re on the same page about what this actually looks like: Empathy in Marketing Scarcity Marketing Tactics So what do they do that’s so different from the status quo? Maybe you’ll find a thing or two you can add to your own editorial process. They’re still useful YEARS after publication.

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5 Brands Share Their Content Marketing Process

Content Marketing Institute

It’s a hazard of the job for content marketers. Content marketing strategists from these three brands plus two more willingly shared how they ideate, strategize, and produce that high-quality content, and evaluate its success. Read on to get some tips and insight that you can incorporate into your content marketing process.

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5 Tools to Help Your Content Marketing Team Be Better

Content Marketing Institute

Almost all B2C and 96% of B2B brands rely on internal resources to execute their content marketing program. These in-house providers range from small or centralized teams serving the entire organization to individuals leading department efforts. But what makes a team exceptional? Optimization of content for chosen keywords.

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7 Powerful Tools to Automate Tedious Content Marketing Tasks

Content Marketing Institute

You know what every content marketer loves? In this article, I share seven of my favorite content marketing and SEO tools. HANDPICKED RELATED CONTENT: 50 Best Social Media Tools From 50 Most Influential Marketers Online. Influencer marketing is a powerful and popular way to increase your content’s reach. Let’s dive in!

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How to Create an Editorial Style Guide

Neil Patel

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide.

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