Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Jessica Best , director of data-driven marketing, Barkley . 1,000: Take the marketing team to dinner. CMWorld Click To Tweet.

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Neil Patel

NOVEMBER 11, 2020

As a digital marketer, you know just how important the tone and message of your blog are to the overall success of your business. The best way to ensure your site is editorially cohesive is with an editorial style guide. This article will walk you through the basics of an editorial style guide.

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Content Marketing Institute

OCTOBER 30, 2018

It’s used by both B2B and B2C organizations to streamline their content marketing strategy. An SEO strategy that focuses on topics rather than keywords, the model is an intent-based approach that simplifies blog archives by creating content around one central topic – referred to as the “pillar” page or post. Enter keyword research.

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Editorial Team Content Manufacturing Keywords 103

Content Marketing Institute

JANUARY 7, 2019

Text Optimizer: Include related keywords and concepts. Serpstat: Research keyword gaps. Keyword gap research is a relatively new tactic allowing you to discover which keywords your competitors rank for while your page is nowhere to be found. To look at content gaps on a page: Search for the primary keyword in Google.

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Content Marketing Institute

OCTOBER 16, 2018

However, I’m not merely talking about properly optimized content that has the right meta information, links, keywords, and technical SEO. The site averages 27,600 in monthly organic traffic, which would cost nearly $96,000 to replicate by paying for those same keywords on Google AdSense. The content is not only keyword optimized.

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Content Editorial Team Keywords Construction 101

Content Marketing Institute

NOVEMBER 14, 2018

Website developers and marketers buzz about page load time, especially because Google announced beginning this past July that speed is a keyword ranking factor for some mobile versions of websites. You could have page load issues, but that deficiency might not be to blame for your Google keyword rankings. You probably do too.

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Pharmaceutical SEO Editorial Team Editorial 79

Content Marketing Institute

JUNE 19, 2018

Ready to take your content marketing expertise to the next level? HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Some search engine optimizers tend to add a link whenever a keyword is used. SEO tip: Don’t add link to every keyword. the main keyword and its synonyms). stephenjeske.

SEO 101

SEO Editorial Team Editorial Search Engine Optimization 101

Content Marketing Institute

NOVEMBER 20, 2017

Only after I heard Paul Roetzer’s Content Marketing World talk did I realize that my experience represented exactly that: artificial intelligence at work. Try #artificialintelligence in your B2B marketing and don’t wait, says @PaulRoetzer. As a marketer, you’ll never have to understand artificial intelligence in depth.

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Content Marketing Institute

JANUARY 24, 2019

The massive amounts of social data, growing number of demands and requests from customers through social platforms, and evolving best practices make it easy for marketers to get overwhelmed. HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. Pricing: Free for limited access.

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Social Media Media Editorial Team Collaboration 98

Content Marketing Institute

JUNE 29, 2018

Given the power of visual content (it’s more memorable and more engaging than text-based content), many marketers have turned to DIY graphic design software or contracted with graphic artists. HANDPICKED RELATED CONTENT: 27+ Handy Tools for Better Visual Content Marketing . Not an expert in multiple areas of content marketing?

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Editorial Team Storytelling Text Editorial 111

Content Marketing Institute

OCTOBER 22, 2018

You also can use Keywords Everywhere , a free Chrome extension, for search volume and costs per click. Keyword search volume. The keyword search volume metric refers to the number of searches performed for a keyword within a time frame – how many times people search “Formula 1” on Google in a month? Image source.

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Editorial Team Keywords Medical Engineering 86

Content Marketing Institute

APRIL 24, 2018

Identify a head term – an overarching keyword topic with high monthly search volume. Use the Keywords Everywhere plug-in to determine monthly search volume. TIP: Choose a head term with a monthly search volume of at least 2,500 that aligns well with your content marketing strategy. Determine head term. Identify core topics.

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Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

OCTOBER 24, 2018

Content marketing heavily relies on technology, which means it evolves quickly. Mobile search, video marketing, SEO – all of that has been changing and advancing content marketing for the past few years. Clustered keyword lists also help you create more in-depth and better structured content. . Conversational marketing.

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Editorial Team Content Editorial Communication 91

Content Marketing Institute

JUNE 25, 2018

There’s one fundamental tactic behind brand monitoring online: Promote your promoters – use your marketing channels to drive traffic to content that promotes your business. Use your #marketing channels to drive traffic to #content that promotes your business, says @SEOSmarty. Register today for Content Marketing World Sept.

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Brand Content Editorial Team Social Media 101

Content Marketing Institute

MARCH 1, 2018

And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. In our space of social media marketing, we felt being definitive wasn’t merely pontificating about a new announcement from Google or commenting on how to use a new feature on Instagram.

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Brand IT Editorial Team Social Media 92

Content Marketing Institute

JANUARY 15, 2019

These text-based tools allow you to entice people to watch the video and to make sure the videos can be found through search (don’t forget to include keywords). Use an appropriate title, keywords you’d like to rank for (70 characters works best), a description (the longer the better), and tags that will help your video get found.

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Landing Page Editorial Team Editorial Text 92

BKA Content

NOVEMBER 14, 2022

Publishing content regularly is the easiest and most affordable way for lawyers to get found, which is why if you don’t already have a legal content writer on your team, it may be time to hire one. However, that does not mean you should forego content marketing in favor of traditional marketing. What Is a Legal Content Writer?

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Content Writer Writer Content Copywriter 52

Content Marketing Institute

SEPTEMBER 19, 2018

English-speaking markets are attractive, but for most niches, they’re also the most competitive. If you want results with less effort – and it makes sense for your audiences – think about localized markets. Building a multi-language content marketing team doesn’t require a huge budget, but it requires some thought and planning.

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Smart Blogger

NOVEMBER 15, 2022

This site is filled with helpful how-to articles on copywriting , content writing, writing contests , content marketing , article writing, and SEO writing. The other way is to keep checking their “career” page: The Content Marketing Institute maintains a detailed database of agencies. And if you need training , we have that too.

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Freelance Writing Portfolio Proofreader 126

Content Marketing Institute

APRIL 16, 2018

No matter what your content marketing strategy is, keyword research is the fuel. Keywords inform marketers as to what their audience strives to know, let them monitor their competition, and offer a constant source of content ideas. Search engines are becoming smarter and keyword research tools are getting more advanced.

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ProBlogger

MARCH 16, 2014

Now I know that a good website will always share some exact contacts with its visitors (it may be e-mails of support teams, this blog’s founders, editorial teams, etc., One more mistake of mine was the usage of keywords as an anchor. but you will definitely find EXACT contacts there). Hello Admin!

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Post Editorial Team Proofreader Editorial 47

Content Marketing Institute

MAY 29, 2018

Are you struggling with too much content marketing work? The following is list of tools that will help you save time and become more effective with your content marketing: 1. SEMrush is a great tool to help you assess competitors’ traffic on Google and the keywords for which they are ranking. IanCleary Click To Tweet.

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Content Marketing Editorial Marketing Content 107

Content Marketing Institute

APRIL 2, 2018

I doubt any marketing team can perfect its SEO and content marketing efforts. HANDPICKED RELATED CONTENT: SEO Marketing Strategy: Tips for Success in 2018. Keyword selection. Keyword selection. Keywords are probably the easiest SEO area to mess up. A Nutshell Guide to Proper Keyword Research.

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Content Marketing Website SEO Healthcare 111

Content Marketing Institute

OCTOBER 8, 2018

Can you quantify the impact of your video content on your marketing goals? Can you quantify the impact of your #video content on your marketing goals, asks @apricot_amir. Having been immersed in online video pre-YouTube, I don’t think marketers have pushed this wonderful medium as hard as they could over the last few years.

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Marketing Editorial Team Promotion Social Media 109

Content Marketing Institute

JANUARY 10, 2018

Your team has developed audience personas and knows which topics and keywords resonate with your audience. You begin assigning the content marketing work. And then you hit a wall: You can’t find enough quality content creators to join the team. HANDPICKED RELATED CONTENT: Building Your Content Marketing Team?

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Content Creator Script Editorial Team Portfolio 99

Content Marketing Institute

JULY 17, 2018

Some marketers may believe that a formal mobile website is separate from a desktop website – like one that’s distinctive with an “m” like m.worldfamouscontentwebsite.com (also known as an m-dot). Sometimes mobile pages are shorter, which means the site has fewer opportunities to rank well for long-tail keyword phrases.

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SEO Editorial Team Keywords Engineering 85

Content Marketing Institute

JUNE 27, 2018

We’re sharing Aaron’s updated version today, as more efficient teamwork is a constant need for content marketers. As content marketers, we have our work cut out for us. By a landslide, social media posts top the lists of types of content both B2C (96%) and B2B (94%) marketers say they use. And not just for in-house research.

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Content Marketing Institute

JANUARY 4, 2018

Voice-enabled search is one of the biggest topics in SEO circles, but many content marketers haven’t embraced the implications of virtual assistants and other voice-powered technology. As an SEO and content architect at Moz, I urge marketers to understand voice’s importance and the need to do so today to prepare for the voice revolution.

Content 110

Content Editorial Team Keywords SEO 110

Content Marketing Institute

JANUARY 30, 2019

With content marketing becoming more complicated and integrated, your editorial calendar should grow up too. Today’s editorial calendar should involve team collaboration aspects and advanced analytics steps to make higher-level content management possible. Use ContentCal to diversify content you market.

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Editorial Editorial Team Collaboration Social Media 92

Content Marketing Institute

JULY 13, 2018

Unfortunately, while you might like to click “publish” on a blog post and wipe your hands clean, savvy marketers recognize that the work is only beginning. Follow this blueprint consistently to make some noise with your content marketing. Draft an irresistible title tag that includes your target keyword. Click To Tweet.

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Promotion Editorial Team Blog Blogging 97

Content Marketing Institute

JANUARY 25, 2018

In Laura’s Content Marketing World talk, Conducting a Content Audit , she answers the basic questions any marketer might have about this formidable, invaluable task. HANDPICKED RELATED CONTENT: Why You Need to Conduct a Full Content Audit for Successful Content Marketing. A content strategist like Laura Creekmore, that’s who.

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Content Editorial Editorial Team Social Media 105

Content Marketing Institute

JUNE 26, 2018

For content marketers, reviews are like an unending recipe book. Let’s explore six ways to incorporate reviews into your content marketing strategy and how to avoid the pitfalls. TIP: You also can use reviews to identify keywords to elevate in your blog posts. Enter third-party review websites. Click To Tweet. Click To Tweet.

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Editorial Team Landing Page Content Editorial 109

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. Learn how to uncover some of its most useful insights in CMI’s e-book How to Apply Analytics Data to Make Better Content Marketing Decisions. Do your keyword research. Check your search traffic.

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Long Form Content Editorial Team Editorial Content Marketing 89

Content Marketing Institute

APRIL 20, 2018

Like all content marketers, you want readers to get the most out of your content. Use it to manage lists of keywords to help you optimize content for search engines, build a content calendar to keep track of deadlines and assignments, and measure the metrics and audience feedback for your repurposed posts. irinaweber048 Click To Tweet.

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Editorial Team Content Social Media Collaboration 103

Content Marketing Institute

MAY 24, 2018

The process is not too different from choosing your top priority SEO keywords. We chose influencer marketing because much of our best content was on this topic, a lot of brands are interested in the subject, and we had a lot of content on it. How Topic Modeling Can Strengthen Your SEO and Content Marketing Strategy.

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Content Editorial Team Promotion Social Media 103

Moz

DECEMBER 13, 2020

In any business marketing strategy, we’re really interested in one thing: sales. It may sound obvious (so I’ll stop here) but the point I’m trying to make is: Marketers cannot focus on the final sale. In link building we need links, just like in marketing we want sales. The solution? Change your link building mindset.

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Lead Generation Content Creation Social Media Editorial 60

Kayleigh Moore

JANUARY 12, 2023

A few examples so we’re on the same page about what this actually looks like: Empathy in Marketing Scarcity Marketing Tactics So what do they do that’s so different from the status quo? Maybe you’ll find a thing or two you can add to your own editorial process. They’re still useful YEARS after publication.

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