Content Marketing Institute

JULY 19, 2018

See Jodi Harris’ tips for evaluating the frequency and content of your emails. And make sure you study the valuable lessons the GDPR panic taught about how to communicate with your audience. Get better at content creation to boost overall success. Are topics organized in an editorial calendar?

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Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). I graduated from Bowling Green State University (just south of Toledo, Ohio) with a degree in interpersonal communications. I taught four semesters of public speaking and ended up with a master’s degree in communications.

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Insurance Editorial Team Communication Editorial 107

Content Hacker

APRIL 27, 2023

AI content detection has become a crucial aspect in the world of digital marketing and communication. The evolution of artificial intelligence (AI) has made it increasingly difficult to tell the difference between human- and AI-generated content. Why Do AI Content Detectors Often Return Inaccurate Results? Still with me?

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IT Content Writing Style Text 52

ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Content Marketing Institute

MAY 21, 2018

Invite them to the office to meet your team and set up ongoing opportunities for them to communicate with the team. To provide structure to your writers, consider a project management tool like Trello , Asana , or, my favorite, a shared G Suite document with links. Oh, and invest in a written content marketing strategy.

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Writer Content Freelance Editorial Team 107

Contently

JANUARY 17, 2024

Here are some best practices for creating an efficient and impactful content creation process now. Understand the Regulatory Landscape Finance content marketers face a labyrinth of regulations, from GDPR and SEC guidelines to countless industry-specific rules.

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Content Marketing Finance Marketing Editorial 52

ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. You can do the same thing with social media messaging.

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Blog Blogging Search Engine Optimization Social Media 36

Content Marketing Institute

DECEMBER 27, 2017

But if you want your content to truly resonate, consider incorporating any insights gathered on your persona’s communication preferences, past behaviors, goals, daily challenges, and purchase motivations. Creating an actionable editorial plan. Repeat after me: “Content marketing works best when you plan for its success.”

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ProBlogger

FEBRUARY 27, 2017

I create mind maps almost every day in my business – they help me in my content creation, how I promote my blog and grow traffic, how I monetize my blog, in my design and much more. Another thing you can do in a similar vein is to outline your editorial calendar. You can do the same thing with social media messaging.

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Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations.

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Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content. What’s in an editorial plan?

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Content Marketing Institute

DECEMBER 25, 2018

In fact, he recently identified four viable approaches that organizations can follow based on their goals, business structure, team resources, and level of content experience: Player: Content marketing is seen as a contributor to other business communication strategies such as demand generation or product marketing.

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Content Marketing Marketing Content Editorial 109

CoSchedule

FEBRUARY 27, 2023

How to Emulate Matthew Woodward’s Blog Case studies take time and great documentation. Create case studies that document an entire process. Hire enough content creation and management staff to do it right. Develop a strong editorial voice. Good organizational skills are key. Use lots of visuals/screenshots.

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Creativity Blog Blogging Food 98

Content Marketing Institute

JANUARY 28, 2019

We’ve been watching as you content leaders, strategists, managers, writers, SEO specialists, and technologists have found the optimal ways to make content in marketing and communications a scalable, measured, and exciting approach. Unifying content as an approach to marketing and communications. Click To Tweet.

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Neil Patel

OCTOBER 5, 2021

This is content that’s helpful to both your brand and its audience. While this may mean having a more challenging time filling your content calendar, it results in supreme content quality. By focusing your content creation on topics that matter to your audience, you become a resource in your industry.

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Content Marketing Institute

OCTOBER 29, 2018

Rather, the insight is that as businesses look to integrate content marketing more deeply in their strategy, they have clarity around which model they are installing. Thus, being able to communicate which model you will pursue helps to deliver a clearer content marketing strategy. Each fall along two scales.

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Each fall along two scales.

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Content Marketing Marketing Content Editorial 74