Content Marketing Institute

AUGUST 2, 2018

Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace. “My My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If

Storytelling 95

Storytelling Brand Marketing Hospitality 95

Ann Handley

MAY 11, 2021

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. GET EDUCATIONAL CONTENT? Should you ungate your content? Is it possible to grow your list and get better leads by giving away your content without asking for an email address?

Healthcare 52

Healthcare Content Hospitality Agency 52

Content Marketing Institute

JANUARY 22, 2019

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. What’s more powerful than content that tells your brand story?

Content Marketing 107

Content Marketing Marketing Medical Content 107

Moz

JUNE 8, 2020

See how your community was sustained by the farmer, the tailor, the baker, the vegetable wagon, the milkman, the diaper truck, the cobbler who repaired non-throwaway shoes, the town-supported hospital and doctor who made house calls, and the independent grocer. Market like Ma Perkins. When unemployment peaked at 24.9%

Manufacturing 72

Manufacturing Food Marketing Retail 72

Content Marketing Institute

JUNE 22, 2018

Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too. And, judging from the sheer number of content creators who operate in this space, I’m not the only one. Travel and tourism content is no endless summer. joderama Click To Tweet. Time and place matter – a lot.

Hospitality 97

Hospitality Storytelling Content Content Marketing 97

The Creative Penn

NOVEMBER 4, 2022

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Joanna: Well, thank you. Joanna: Yes.

Creativity 98

Creativity Writing Hospitality Writer 98

The Creative Penn

NOVEMBER 4, 2022

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Joanna: Well, thank you. Joanna: Yes.

Creativity 98

Creativity Writing Hospitality Writer 98