Content Marketing Institute
AUGUST 2, 2018
Welcome to the new sweet spot of content and tech, a hybrid that forward-thinking marketers are smart to embrace. “My My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If
Ann Handley
FEBRUARY 9, 2023
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. Because our content isn’t extruded and rolled and mass-produced. ” Hospital marketers sprinkle acronyms on their morning oatmeal. Actual footage from the party tent. No One Reads.
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Ann Handley
MAY 11, 2021
A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. GET EDUCATIONAL CONTENT? Should you ungate your content? Is it possible to grow your list and get better leads by giving away your content without asking for an email address?
Content Marketing Institute
FEBRUARY 28, 2018
This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. In those days, Jordan Winery was known for its food, hospitality, and elegant wines, not for its people. Where are the people?
Content Marketing Institute
JANUARY 22, 2019
So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. What’s more powerful than content that tells your brand story?
Publishing Trends
OCTOBER 6, 2022
At the University of Pittsburgh Press , Will Masami Hammell , previously Senior Academic Writer and Editor for the Department of Medicine at Brigham and Women’s Hospital , joins as Senior Acquisitions Editor. At Yale University Press , Marty Gosser joins as National Accounts Manager. Esin Coskun moves up to Associate Publicist at Portfolio.
Neil Patel
FEBRUARY 24, 2021
Areas like content, objectives, best practices, and which platforms to use can impact the most effective strategies in paid social media. B2B buyers are typically large organizations (like enterprise companies, hospitals, or universities) that market their products or services to other businesses. B2B Social Marketing Content.
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