How to Write Seductive Sales Copy Like Apple [2022 Edition]
Enchanting Marketing
OCTOBER 25, 2022
But its sales copy is almost as seductive as its design. Using huge fonts and eye-catching imagery, Apple communicates the 4 key messages for the iPhone 14 at the top of the page: Big and bigger. Use subheads to communicate key information. Read Apple’s copy and you’ll find many more examples of the FAB formula.
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