Remove Communication Remove Hospitality Remove Storytelling Remove Website
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How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

My media relations team built our first bot,” says Heather Whaling, CEO and founder of Geben Communication, who presented Acting Like Technologists to Improve Content Strategy at the 2018 Intelligent Content Conference. “If But at the end of the day, content marketing is storytelling ,” Heather says. “We 4-7 in Cleveland, Ohio.

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Should You Ungate Your Content in 2021?

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. system: “THIS WEBSITE USES COOKIES TO ENSURE YOU GET THE BEST EXPERIENCE. About 90 days ago, Ahava Leibtag removed the lead-capture forms on her agency’s website. The onion pulsed.

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Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? This historic example of tying an essential offering to dedicated communication feels just about right for our current time.

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How to Take Your Travel Content on a Better Trip

Content Marketing Institute

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

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Thoughts On Writing And Creative Business. Interview With Joanna Penn

The Creative Penn

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Like you said, you can go on my website.

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Thoughts On Writing And Creative Business. Interview With Joanna Penn

The Creative Penn

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Like you said, you can go on my website.

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Princess Bride Guide to Copywriting | Men With Pens

Men With Pens

Anything important can be communicated in just a few sentences. “We have to go to the hospital&# “The hospital – what is it?&# “It’s a big building with sick people, but we don’t have time for that now!&# If you can’t summarize it, walk away and come back and try again. Love the twist *pun*.