article thumbnail

How to Unite Brand Storytelling and Marketing Tech

Content Marketing Institute

Heather’s team worked with Nationwide Children’s Hospital Columbus Marathon , which draws about 20,000 athletes and 100,000 spectators. Before mulling all the bells and whistles , the strategists examined the event’s best performing content and found that the top piece was the countdown clock on the website. 4-7 in Cleveland, Ohio.

article thumbnail

Should You Ungate Your Content in 2021?

Ann Handley

A version of this story appeared in Total Annarchy, my fortnightly newsletter that helps you be a better writer, storyteller, marketer. system: “THIS WEBSITE USES COOKIES TO ENSURE YOU GET THE BEST EXPERIENCE. About 90 days ago, Ahava Leibtag removed the lead-capture forms on her agency’s website. The onion pulsed.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Mapping Local Essentials: Being the Business that Grows, Sells, or Markets the Beans

Moz

Where is the wheat field, flour mill, yeast manufacturer “near me” so that I can bake enough bread to keep my household going instead of staring at “out of stock” messaging on the websites of remote major brands? And don’t overlook the beta of Local Market Analytics, which shows you local keyword volumes.

article thumbnail

Drive-By Website Critique Service : Denver Motorcycle Lawyer | Men.

Men With Pens

To a web-savvy visitor, those keyword-laden phrases can look like this is a junk website, so get your name in front of the keywords. I wonder if they have a website?” After reviewing all of my motorcycle cases from this past 2 years, all but one called me from the hospital. It’s all in the storytelling isn’t it!

Website 43
article thumbnail

How to Take Your Travel Content on a Better Trip

Content Marketing Institute

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

article thumbnail

The 20+ Best Copywriting Blogs to Bookmark & Follow Now

Smart Blogger

Whether you’re a business owner, blogger, content creator, freelance writer, or freelance copywriter, mastering the art of writing emotionally compelling website copy is essential for: Attracting ideal customers. Smart Blogger is one of the world’s largest websites dedicated to writing and blogging. SmartBlogger.

article thumbnail

Thoughts On Writing And Creative Business. Interview With Joanna Penn

The Creative Penn

We're three friends, three writers, (Michelle, Gabby, and Julia) sharing not only our writing journeys, but a window into our conversations around the art of storytelling in the various formats like books, films, and video games, and also selective topics that make us ponder or generally p**s us off. Like you said, you can go on my website.