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How to use the concept of slippery slide in copywriting to increase your sales

Credible Content

The concept of slippery slide in copywriting. For the first time I read about the concept of slippery slide in copywriting on one of Copyblogger posts. Here is a good example of the concept of slippery slide being used for paid content: Slippery slide Netflix advertisement a New York Times screenshot. Not necessarily.

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When Your Publisher Gets the Cover Wrong—Very Wrong

Jane Friedman

Cole ( @JoniBCole ) This story starts about eight years ago, with the arrival of a much anticipated email from the publishing house where the first edition of my book, Good Naked: How to Write More, Write Better, and Be Happier , was in production. This story comes to mind as I think about feedback during the publishing process.

Publisher 131
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Tips for Writing, Publishing, and Promoting an E-book to Build Your Personal Brand

Credible Content

Writing and publishing e-books for personal branding. What Is E-Book Writing and Publishing? E-book writing and publishing refers to the process of creating, formatting, and distributing electronic books, also known as e-books. Marketing and Promotion Effective marketing and promotion play a vital role in e-book publishing.

Promotion 130
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20 Creative YouTube Video Ideas You Should Use in 2021

Neil Patel

What there is, however, is plenty of opportunity for success if you can be creative, authentic, and target your proper audience. In an environment full of opportunities for businesses, the entrepreneurs who take the lead are those who know how to use the online medium to make creative and appealing content. 73% of adults in the U.S

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Content Publishing and Repurposing

Content Hacker

YouTube videos explaining concepts outlined in white papers? YouTube and Vimeo are great platforms for video publishing. Ultimately, repurposing content is about creatively reusing what you already have. Visual elements should simplify concepts rather than confuse them further – think clarity over clutter. Double check.

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A Creative Approach To Generative AI In Book Cover Design With James Helps

The Creative Penn

I really enjoyed this laid-back discussion around AI tools as part of the creative book cover design process with James Helps from Go On Write. How our human creative drive and connection is our real differentiator. That concept takes imagination. It takes artistic thought to connect the concept with a book.

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My 2023 Creative and Business Goals With Joanna Penn

The Creative Penn

I am more excited than ever this year about the books I want to write and publish. Continue The Creative Penn Podcast. If your goals are simpler — like finishing your book, or publishing for the first time, or selling 1000 copies, then fantastic! I've also got some short story ideas that I'd like to finish and publish.