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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

My B2B SaaS Content Writing Story When I started freelance writing in 2014 and landed a gig with Blogging Wizard to write about content marketing and digital marketing ideas, I called my content service digital marketing writing services. Later, I defined the companies I wrote for as digitally native brands.

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How to Find Marketing Talent for Your Small Business or Agency

The Hoth

If you want to enjoy continued growth year-over-year, you’ll need a marketing team where each member focuses on one specific task full-time – such as content marketing , lead generation, and increasing revenue. That’s why it’s best to hire more marketing positions as soon as you have the option.

Agency 96
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How to Use Twitter Trending Topics in Marketing

Neil Patel

This is even more of a puzzle in a digital world. Harnessing what’s trending could be a powerful fuel for your digital marketing strategy, for the content you are creating, and for reaching your target market with a message that resonates. Identify Connected Keywords and Hashtags. Sometimes things change overnight.

Marketing 137
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How to Get SEO Buy-In From Your Leadership

The Hoth

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104
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Evolution of the Search Landscape and Future Search Trends

Neil Patel

As the most effective way to reach your audience, search is critical to your digital marketing strategy and each customer journey. The world of search has evolved from simple keyword queries to a complex, data-driven ecosystem that is constantly changing. It’s also not the easiest concept to catch on to. Think about it.

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How to Use Google Scholar to Find Content Ideas and Research

Neil Patel

Google Scholar is beneficial to searchers because it allows marketers and researchers easy access to scholarly literature like academic journal papers. You can find content ideas on Google Scholar by searching for keywords related to your industry, brand, or topic. Use Keyword Research to Inform Your Search.

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10 SaaS Marketing Examples That Are Actually Fun 

The Hoth

While SaaS applications are undoubtedly useful, the oversaturation of apps & content makes marketing these services quite the challenge. In particular, SaaS marketing strategies involve long & complex sales cycles, rigorous brand-building, and a healthy amount of lead generation. What makes it TOFU?

Marketing 102