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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. The next creates detailed designs. Click To Tweet.

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How to Find a Writer Who Won’t Kill Your Content

Content Marketing Institute

Writers for an analytics company, for example, will struggle if they aren’t familiar with concepts like regression analysis. I’ve never regretted waiting until the next day to publish,” says Caroline Vella, freelance content writer and editor. “I Real expertise is tough to fake. Always ask them to write a test article. It is work.

Writer 106
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3 Helpful SEO Moves to Get on Topic

Content Marketing Institute

17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Twitter, LinkedIn, forums, email, third-party publishing platforms, etc.). Be sure to master these concepts before moving on to the next big thing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

SEO 100
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Are You Making These Mistakes With Your Guest Posts?

ProBlogger

I believed, that the more articles of mine were published – the better results they would bring to my websites. Yes, it will be much easier for you to publish your article at such blogs, where one article is about blogging, and another one is about selling TVs or e-books, but such backlinks will not bring you any good reputation at all.

Post 47
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How 3 Content Brands Tackle Their Toughest Internal Challenges

Content Marketing Institute

Meet the panel: Dusty DiMercurio leads Autodesk’s content marketing and social media team and serves as publisher and editorial director for Redshift , the company’s digital publication about the future of design and making things. Challenge: Stay true to the editorial mission and show value to the company.

Brand 97
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2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

It’s simple in concept: Feature the thoughts of several industry influencers in a blog post or some other form of content to drive earned media traffic and brand awareness. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Checklist orientation. Measure performance.

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4 Steps to Speed Up Your Website and Look Better to Google

Content Marketing Institute

In fact, according to the research conducted by DoubleClick , publishers whose websites loaded within five seconds earned twice as much ad revenue as those that loaded within 19 seconds. Move toward reconsidering the concept of your website rather than improving technical characteristics (although that’s still important).

Website 95