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The Pillars of Digital Transformation in Higher Education: 3 Ways to Prepare Students for the Future

Grammarly

Every higher education institution shapes the student experience by applying a storied history to its own unique traditions. Level up your institution's writing support See how Grammarly for Education can help improve student outcomes LEARN MORE Digital transformation is a common buzzword in the business space.

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Education as a Marketing Strategy: 8 Brands Doing Online Classes and More

Content Marketing Institute

Few would argue about the power and value of educational content – whether a blog, an e-newsletter, a white paper, or a how-to video. However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Creating educational #content can differentiate your brand, says @johnoxford1.

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

Because they want to spread the word about their SaaS product and gain leads with their helpful content that educates their audience about the benefits and features of their product. I educated y’all about freelance writing, and doing that helped you decide if my digital products are for you. What the heck am I speaking of?

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How to Explain Your Ideas Clearly: The Zoom-In-Zoom-Out Technique

Enchanting Marketing

How the masters of explanation use this technique Chip and Dan Heath apply the Zoom-In-Zoom-Out technique in all their books to educate business readers. I also love Henrietta’s drawings, they help me remember concepts easily and I think they really spice up the course.” Shall I show you?

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7 Things to Include in a One-Pager

Grammarly

A one-pager is a concise document, generally around 250 words, that summarizes information like an offer, process, concept, or policy. However, this can vary—some one-pagers are strictly educational. Educational one-pagers are often written in a similar tone, with the goal of quickly sharing brief pieces of information.

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Twitter’s Unskippable and Sephora x TikTok Add New Twist to a Proven Content Strategy

Content Marketing Institute

Twitter and Sephora announced branded education content programs to teach video and social media concepts. Both embody a trend: creating content courses to help their audiences, partners, and customers succeed even on topics not directly tied to the brand’s products. Continue reading →

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Fiction vs Nonfiction: Key Differences, Examples, & Benefits

Smart Blogger

Self-Help and Educational : Focused on personal improvement, these nonfiction books offer advice and wisdom, like The 7 Habits of Highly Effective People by Stephen R. Science and History : These delve into factual and educational content. Nonfiction writers, however, aim to inform, educate, or argue facts and ideas.