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10 Copywriting Formulas to Convert Skimmers to Buyers

Buffer

They embed core persuasion techniques that have stood the test of time. Many copywriting formulas are different derivatives of the same core concept. By clear in social media, I mean both concept and clarity. Hearing it from her — an Instagram educator — is an instant scroll-stopper.

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Build Your Writing Self-Efficacy

Jane Friedman

Last year, Albert Bandura, a renowned psychologist and giant in the field of education, passed away in his 90s. Bandura is best known for his pioneering work around the idea of self-efficacy—a concept that impacts you everyday and has powerful potential for your writing life as well. Does self-efficacy really work?

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Copywriting vs. Content Writing: How To Hire the Writer You Are Looking For

ContentWriters

The purpose of content can be to educate, entertain, or invite conversation with the reader. The technology industry relies on content writers with subject-matter expertise to educate blog readers. Content is information created to educate, entertain, attract, or engage a specific audience. How do I find copywriters?

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Interested in Medical Freelance Writing Jobs? Here are 6 Options

Make a Living Writing

With constant advancements in medicine and health care, medical writers are more in demand than ever to help convey new information and break down academic concepts for readers. Health Communication Writer These writers focus on website content, medical health news, and patient education. What Qualifications Do Medical Writers Need?

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How to Prod, Poke, and Fire Up Your Readers: 8 Science-Backed Tips for Impactful Writing

Enchanting Marketing

These lessons apply to any type of writing, whether you’re writing fiction or non-fiction, whether you’re writing to educate, sell, or entertain, and whether you’re writing an email, an article, a white paper, or a book. So, how do you poke people so they pay attention? And how do you keep them hooked? Mayer et al., “A

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Copywriting Powerhouse: Tips to Elevate Your Message

Copywriter Collective

It takes creating a persuasive sales page on your website and creating tons of engaging social media content just to catch the attention of potential customers. They write messages that are persuasive enough to prompt potential clients to take the intended action(s), e.g. to make a purchase. subscribe to a service or make a purchase)?

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Communication is a Diversity, Equity and Inclusion Challenge. Is Your Institution Treating It Like One?

Grammarly

Higher education institutions across the country are working to increase diversity, equity and inclusion initiatives to support all students on their campuses. Educate students on why communication skills matter. We all know the adage that “practice makes perfect.”