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How SEO and SEM Work Together

ContentWriters

To maximize results for your company, learn how SEO and SEM work together. But why do they work best together, and how can you incorporate a combined SEM and SEO strategy today? Ahrefs defines search engine optimization (SEO) as the “process of improving a website’s visibility in search engines to get more traffic.”

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SEO for Contractors: How To Increase Traffic to Your Site

BKA Content

SEO for Contractors: How To Increase Traffic to Your Site As a contractor, your business depends on leads, referrals and new clients to stay active year-round. How important is SEO for contractors? What Is SEO for Contractors? SEO aims to help your business appear in the top search results for your target audience.

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What is the Difference between Paid Search and Organic SEO?

ContentWriters

To drive web traffic through search marketing, you can choose between two major categories: paid search and organic SEO. In this article, we’ll explain the difference between paid SEO and paid search, how to use paid search effectively, and organic SEO strategy for improving search engine results page (SERP) ranking.

SEO 105
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How to Crush Niche SEO with Long-Tail Keywords

The Hoth

If you’re ready to corner your niche and start generating more qualified traffic, then long-tail SEO is perfect for you – so read on to learn more. Here are a few examples of each: Short-tail keywords (head terms): SEO, gardening, digital marketing, home renovation, accounting, etc. What the Heck are Long-Tail Keywords?

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A clever way for writers to design menu structures and landing pages, much like Gov.uk

Contented

It explores a common usability problem with menu design and landing pages, that copywriters can easily fix. Keep content away from pages designed for navigation. The same goes with leaving a trail of content on a menu landing page. Content on menu pages affects usability. a menu landing page).

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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. For example, Positional is a SaaS toolset to help startups grow with SEO.

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How People Search: Understanding User Intent

Article Writing

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Well, the concept is simple, anyway. This group is most commonly the focus of marketing strategies, SEO or otherwise. It’s as simple as that.