The Hoth

NOVEMBER 9, 2023

Google doesn’t understand documents Another PowerPoint slide from 2016 confesses that Google doesn’t directly understand web pages. Instead, they look to reactions from users to gain an understanding of web content. So if a search result gets a positive result, Google assumes that it’s a good piece of content.

Government 59

Government Engineering SEO Concept 59

BKA Content

FEBRUARY 5, 2024

For example, you can’t get away with writing a blog post about “farmhouse decor” without mentioning the concept frequently, but you can use alternative phrasing for it. To avoid raising a red flag to search engines, you must think outside of the box when it comes to keywords. Why Are Too Many Keywords Bad for SEO?

Keywords 52

Keywords SEO Search Engine Optimization Content Creation 52

Freelance Writing Jobs

JUNE 2, 2022

They are highly skilled and understand abstract concepts and yet are able to convert these to layman’s terms. It’s up to the technical journalist to transform that raw information into understandable content. It’s up to the technical journalist to transform that raw information into understandable content.

Pharmaceutical 52

Pharmaceutical Medical Portfolio Freelance 52

Freelance Writing Jobs

FEBRUARY 6, 2024

Okay, let’s now look at how to apply the Eisenhower Matrix when our top priority is to create a web content revamp proposal for a new client: First quadrant : We discuss the client’s needs—what exactly needs to be done; set deadlines; identify obstacles along the way.

Management 99

Management Freelance Projects Proofreader 99

Shorthand Content Marketing

APRIL 22, 2022

This concept was all the rage back in 2015 because Hubspot was changing the SEO landscape by creating thousands of pieces of content per month. Great content writers don’t just write articles that they think might be interesting. . What is Content Marketing? So let’s get down to basics.

Content Writer 52

Content Writer Writer Healthcare Content 52

Smart Blogger

MAY 8, 2023

SEO Copywriting SEO copy is a subset of content marketing. A SEO copywriter must craft high-quality web content that matches the searcher’s intent and be valuable/helpful to the reader. Technical writers break complex concepts into terms the layperson can understand. It’s copywriting for the science and technology fields.

Copywriter 97

Copywriter Copywriting Brand Awareness Social Media 97

BKA Content

APRIL 18, 2023

Web content often requires headers, meta descriptions and keywords that this type of editor can check and correct too. Review A review editor should note both the pros and cons of your content. Brush up on confusing concepts. There are different types of editing depending on the application you choose.

Proofreader 80

Proofreader Content Portfolio Persuasion 80

BKA Content

FEBRUARY 18, 2023

Top Two Factors of Readability: Presentation and Context There are two important concepts to understand about readability. The first is that it has less to do with the content itself and more to do with the way it is presented. The second concept to understand is that a readability score is not inherently good or bad.

Medical 52

Medical Search Engine Optimization Text Concept 52

Smart Blogger

JUNE 15, 2023

If you love technology and have a knack for explaining complex concepts in simple terms, tech writing might be your niche. Craft your web content carefully to ensure that your portfolio pops up when clients search for writers. Here’s the deal: you can either be a small fish in a big pond or the big fish in a smaller pond.

Freelance Copywriting 67

Freelance Copywriting Copywriter Copywriting Freelance 67

BKA Content

MARCH 13, 2023

Content Shock Content shock is a term that started creeping up in marketing circles around 2014, when the supply of content began to drastically outpace the demand. Consumers were already spending, on average, 11 hours per day consuming content — up from two hours a day in the 1920s. We’re betting it was the latter.

Content Marketing 52

Content Marketing Marketing Content Content Writer 52

Smart Blogger

FEBRUARY 20, 2023

It also requires work experience, proof of previous success, and a solid understanding of digital marketing statistics, concepts and trends. Certifications in related areas like SEO can give a competitive edge.

Marketing 89

Marketing Collaboration Social Media Digital Marketing 89

Moz

MARCH 16, 2021

LSI keywords are based on the concept of latent semantic analysis, which is a technique for understanding natural language processing. In other words, it analyzes the relationship between one word and another in order to make sense of the overall content.

Keywords 56

Keywords SEO Engineering Digital Marketing 56

Credible Content

JUNE 18, 2023

Embed videos or animations Incorporate videos or animations that demonstrate your product in action, explain complex concepts, or provide valuable insights. Break down complex concepts into easily understandable terms and phrases. Scannability Many readers skim or scan web content rather than reading it in its entirety.

Copywriter 130

Copywriter Copywriting Proofreader Persuasion 130

Contented

MARCH 12, 2018

Push content topics to the bottom menu tier, like Gov.uk. On a fairly complex website, a user-friendly way to design navigation is to push all your topics (content) right to the bottom rung of the menu. To see this concept in action, visit the Gov.uk Menus simply trigger sub-menus with no menu landing pages.

Landing Page 52

Landing Page Writer Content Management System Government 52

Content Powered

AUGUST 7, 2022

If you look it up, you'll also see hints that Google and other search engines take content's readability into account, and sites like RankFuse say this : "Google looks at readability when it ranks content, and it uses the Flesch Reading Ease Score to do so. For Google, the idea is to mimic how a human reads content.

SEO 52

SEO Keywords Text Audience 52

ContentWriters

FEBRUARY 21, 2024

Due to the impact these businesses can have on people’s lives, Google holds YMYL content to a higher standard. checks for the uniqueness of text against public-facing web content combined with an AI checker. ” Originality.ai Originality.ai emerged as one of the most reliably accurate AI writing detectors.

Content Marketing 59

Content Marketing Marketing Content Creation Content 59

Animalz

JULY 5, 2021

There’s a psychological concept called the peak-end rule. But if you embrace the need for “skimmable” content, you can make sure that readers get a huge amount of value from your article—whether they read a thousand words or just a hundred. Here’s the simple toolkit we use to make web content as “skimmable” as possible: 1.

Blog Post 62

Blog Post Persuasion Writing Post 62

BKA Content

MARCH 10, 2023

Web Content Writers Help Your Company Content marketing is one of your biggest sales tools online. When evaluating a website copywriting service, you should look for: Knowledge about best online copywriting practices that inform content creation, strategy and benchmarks for success.

Copywriter 52

Copywriter Copywriting Website Persuasion 52

The Creative Penn

MARCH 13, 2023

Jeff's latest book is Content for Everyone , A Practical Guide for Creative Entrepreneurs to Produce Accessible and Usable Web Content , co-written with Michele Lucchini. Jeff Adams is the author of YA thrillers and gay romance, as well as the co-host of The Big Gay Fiction Podcast with his husband and business partner, Will.

Content 98

Content Text Creativity SEO 98

ProBlogger

JUNE 7, 2016

Generally speaking, the professional focus of LinkedIn means that content should concentrate on your target audience’s professional areas of interest as opposed to general pop culture topics which are more successful on platforms like Facebook. For example, popular LinkedIn articles include: 11 Simple Concepts to Become a Better Leader.

Long Form Content 34

Long Form Content Blog Blogging Social Media 34

ProBlogger

FEBRUARY 10, 2014

The first point to understand is this is an improvement for the Web. Adjustments and transitions will take time, but in the end, the general quality of content is about to increase. Imagine if off-Web content was written to fulfill SEO and keyword standards.

Keywords 44

Keywords Blogger Construction Copywriter 44

Neil Patel

OCTOBER 30, 2020

And, the rate at which great content is being produced and published on the web and across the media channels is expanding. Most people scan web content, looking for something that stands out. Visual stories and corporate storytelling can connect the dots and get people to ACTUALLY read your great content and take action.

Storytelling 145

Storytelling Persuasion Social Media Creativity 145

ProBlogger

FEBRUARY 17, 2014

What was considered premier web content a year ago is outdated and nearly irrelevant now. Part of writing for the optimization of tomorrow is knowing that quality of content is measured in utility and accessibility. Idea #7: Elevate the Inbound Value of the Material. That’s a fact.

Marketing Copy 49

Marketing Copy Copy Writing Marketing 49

Moz

JULY 17, 2019

I'll go through Fraggles and Fraggle-based indexing, and how this new method of indexing has made web content more ‘liftable’ for Google. I'll also outline how Fraggles impact the Search Results Pages (SERPs), and why it fits with Google’s promotion of Progressive Web Apps.

SEO 50

SEO Concept Text Website 50

Moz

FEBRUARY 8, 2021

This code snippet is for lazy-loading images in the DOM via JavaScript: Googlebot supports lazy-loading, but it does not “scroll” like a human user would when visiting your web pages. Instead, Googlebot simply resizes its virtual viewport to be longer when crawling web content. The short answer is crawl budget.

SEO 61

SEO Script Engineering Architecture 61