Content Marketing Institute

JULY 19, 2018

Editor’s note: Because understanding what your fellow marketers are doing and what’s happening in successful content marketing programs is critical to success, Lisa Murton Beets has updated her 2017 article. Or, maybe you need some great stats to help you build your business case for content marketing.

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Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

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BKA Content

APRIL 24, 2024

Put simply, your content needs the correct: Objectives Audience Topic Timing Platform When you put the who, what, why, where and how together, you have the recipe for content marketing success. Filling in the blanks for your business is what making a content map is all about.

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Neil Patel

JULY 7, 2020

Well, today I thought I would make your life easier by sharing 21 of my own SEO and content marketing worksheets and templates to help you get higher rankings in less time and, best of all, with less effort. Marketing definitions. In marketing, we all use terms that might be a bit confusing. Supercharging your content.

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Content Marketing Institute

MAY 21, 2018

Below the erupting volcano of content – billions of new articles every month – a secret army is hard at work. Wherever marketers create e-books, run webinars, promote blogs, and craft events, artisans are hammering, hacking, and whittling the words. These writers make content marketing run. Much of it is poorly written.

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Content Hacker

APRIL 27, 2023

Hiring processes: Companies increasingly employ natural language processing (NLP) tools during recruitment efforts; however, these may inadvertently discriminate against certain applicants if they don’t recognize specific dialects or cultural nuances within submitted documents. Why Do AI Content Detectors Often Return Inaccurate Results?

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Content Hacker

JANUARY 25, 2024

But as the weeks roll by, that one great post gets lost in a sea of content without direction or purpose. This is where understanding what is an editorial calendar can be a game-changer. An editorial calendar isn’t just about keeping dates straight; it’s your roadmap to delivering great content consistently.

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Content Marketing Institute

DECEMBER 18, 2017

Even though the amazing CMI editorial team wanted me to write about marketing, I wrote this instead (ha). It was there that I expanded on my education, learning the world of media communication, marketing communications, and corporate content creation. Cover image by Joseph Kalinowski/Content Marketing Institute.

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ContentWriters

SEPTEMBER 27, 2023

An editorial policy can help shape a blog into the trusted source of information that your readers are hungry for. It’s vital that every member of the team understands the policy and its importance to the content creation process. What is an Editorial Policy?

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Contently

JANUARY 17, 2024

When it comes to content marketing for financial institutions, legal compliance presents a unique set of challenges and opportunities. The intricate financial services landscape is characterized by stringent regulations, constantly evolving market dynamics, and a discerning audience.

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Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

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Content Marketing Institute

FEBRUARY 20, 2018

Anyone who has learned about the fundamentals of content marketing knows the concept isn’t all that complicated – consistently provide something of relevant value to your target audience in the hope it will ultimately return the favor in kind. What benefits will this audience receive from consuming our content? Click To Tweet.

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Content Powered

JUNE 25, 2022

Everything you see on a website, from a product page to landing pages to blog posts, is some form or another of content. Creating that content is a skill and often a team effort. Content creation is much more than just putting words on digital paper, though it's also something that no two bloggers tackle the same way.

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Content Marketing Institute

DECEMBER 27, 2017

If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. Your purpose and goals : The “why” – why you are creating content and what value you expect it to provide. Ready or not, 2018 is on its way. Click To Tweet.

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Pronto Marketing

NOVEMBER 5, 2020

“Content marketing is all the marketing that’s left.”. 70% of marketers reported having invested in content marketing in 2020. B2B content marketing presents valuable opportunities to articulate the important elements of your company and how you solve problems. 3 B2B content marketing tips.

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ContentWriters

JULY 19, 2023

Quality content is not easily built on an assembly line, though content marketers may wish that were the case. In a recent Content Marketing Institute report, 71% of content marketers said content has become more important to their organization in the past year.

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Express Writers

MARCH 21, 2023

Source: [link] In the example above, you can see the most popular content with the keywords “content marketing budget” has 181 total engagements. This score is unique to BuzzSumo and represents how popular content is with audiences a month after its release. It also has an evergreen score of 2. Source: [link] 19.

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Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. marciarjohnston.

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Content Marketing Institute

OCTOBER 31, 2017

If you don’t take a breather, you’re likely to be wearing both your proofer and editor’s hats – and the content review will be messy and unfocused. HANDPICKED RELATED CONTENT: The Content Marketing Book of Answers: Managing Your Content. Does the content match the table of contents? How to edit well.

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Proofreader Copy Editor Content Content Creator 88

Neil Patel

OCTOBER 5, 2021

Content marketing costs 62 percent less than outbound marketing. With people becoming numb to intrusive (outbound) marketing strategies, leveraging permissive marketing techniques like content marketing is becoming more critical. That’s why you need to invest in a great content marketer.

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Content Marketing Institute

MARCH 6, 2018

Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. But let’s face it: Not all of us have a direct part to play in crafting or controlling our company’s strategic, high-level view of content.

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Content Marketing Institute

DECEMBER 25, 2018

Remember while it’s tempting to pour all your content team’s energies and resources into the next big thing to hit the digital marketplace, sustainable, long-term success with content marketing first requires a mastery of the fundamentals. Content marketing strategy tips and tools. Choose a content business model.

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Content Marketing Institute

JANUARY 28, 2019

? ?. In case you haven’t noticed – over the years here at CMI we’ve spent quite a few brain cells and digital ink defining and defending the approach of content marketing as a separate and distinct methodology to influence customer behavior. 1 Google result to the question “what is content marketing.” Click To Tweet.

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CoSchedule

FEBRUARY 27, 2023

Orbit Media Studios Lots of marketing agencies invest in content that demonstrates their expertise and capabilities. link] covers practical tips for content marketing, analytics, and web design. How to Emulate Matthew Woodward’s Blog Case studies take time and great documentation. Develop a strong editorial voice.

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Buffer

NOVEMBER 16, 2015

The good news: your boss or client is totally on board with your running content marketing. The challenge: she wants to see a content marketing plan. And the gut-to-document process can be pretty painful.) This is built with both the in-house content marketer and the agent in mind, BTW!) What sticks?

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Content Marketing Institute

NOVEMBER 6, 2017

Practically everyone understands the importance of “doing content marketing,” but many – even those with documented content marketing strategies – don’t know how to align the types of content they create with their desired content marketing goals. Data/research. Create a video series.

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Content Marketing Institute

OCTOBER 29, 2018

This is a perfect metaphor for where content marketing is in 2018. Some companies only see it as a more efficient way to do classic, direct marketing. And content marketing is neither of those things. Successful #contentmarketing integrates changes to make content function as a business model.

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Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Robert_Rose Click To Tweet.

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Content Marketing Institute

NOVEMBER 27, 2017

Guest blogging delivers advantages for your content marketing program – credibility from third-party websites, more eyeballs, SEO-helpful backlinks , etc. But the disadvantage is the time it consumes to create that refreshingly unique content. How to come up with spoke content. HANDPICKED RELATED CONTENT: Out of Ideas?

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