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How to Create an Editorial Style Guide – Best Practices & Essential Tips

ContentWriters

The challenge for many organizations is creating consistent, quality content while working with a team of content creators. From which point of view is your content written? What tone and voice do you want your content to convey? Why Do You Need an Editorial Style Guide? Does your brand use Oxford commas?

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How to Be an Agent of Change: Examples From Top Content Marketing Award Winners

Content Marketing Institute

“What’s next for content marketing?” As modern marketing practitioners, no matter how focused we are on today’s pressing challenges and opportunities, we can’t help but keep an eye on what the future might bring. 5 at Content Marketing World: Project of the Year. Content Marketer of the Year.

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Content Creation in 2023 & Beyond: The Ultimate Guide

The Hoth

On the other hand, businesses of all sizes can write blog posts and shoot simple videos to generate traffic, leads, and sales – which is why content marketing strategies are so powerful. That will depend on a few factors, including your budget, the needs of your target audience, and what you hope to achieve from the content.

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In-Depth Content is King: Creating Helpful, Authoritative Content

Bramework

This post will explore why in-depth, helpful content is crucial for attracting an audience, building brand reputation, and boosting ROI in today’s crowded digital landscape. High-quality content helps build brand reputation and trust, leading to more customers. This allows a brand to establish trust and credibility.

Content 52
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How to Capture Captive Audiences With Content

Content Marketing Institute

Gas Station TV reaches millions of consumers with its content – a mix of entertainment, news, sports – and advertising. But it’s a great example of how gas stations are using relevant content delivered in an unexpected way to engage their captive audiences. The right content. Play an entertaining video.

Audience 101
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Ready to Go Live? All You Need to Know Now

Content Marketing Institute

Watch experienced livestreamers like Amy Landino or Owen Video to see how they balance education and entertainment with promotion.). As with any content marketing initiative, avoid the one-and-done approach. Con: Content creators on YouNow have no control over comments, which poses a big risk for brands.

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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Barnum still entertained his audience.

Content 99